Group Chief Marketing Officer
Traffic Label Limited
Job Overview
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Job Description
About Us
Traffic Label and Sway Gaming are dynamic, fast-growth businesses operating in the iGaming and online casino space. Together, they are reshaping digital entertainment through data-driven acquisition, engaging brand experiences, and next-generation gaming platforms. Innovation, collaboration, and the passion to scale global brands are at the core of their operations.
The Role
The Group Chief Marketing Officer is a senior leadership role responsible for defining and executing a group-wide marketing strategy across both Traffic Label and Sway Gaming. The role demands an entrepreneurial leader experienced in iGaming, sports betting, casino, or affiliate sectors, focused on building teams, scaling customer acquisition, and developing brands from the ground up.
- Develop and lead a unified marketing strategy
- Own full-funnel marketing including strategy, performance, and creative execution
- Oversee acquisition channels such as SEO, PPC, affiliate, display, programmatic, and social
- Build and mentor a high-performing marketing team
- Drive data-driven decision-making tied to business KPIs
- Manage marketing budgets to ensure maximum ROI
- Stay ahead of industry trends and regulatory requirements
Required Experience
Proven track record in a senior marketing role within iGaming, online casino, sports betting, or a related industry; startup or scale-up experience launching or growing iGaming brands; deep knowledge across performance marketing channels, digital customer acquisition and data analytics; strong leadership, communication, and collaboration skills are essential.
Desired Attributes
Entrepreneurial, proactive, and comfortable in a fast-paced, evolving industry. The candidate should be passionate about gaming, innovation, and digital marketing trends with a track record of scaling marketing operations internationally, managing multiple brands or business units.
Benefits
- Competitive salary and performance-based bonuses
- Opportunity to lead high-growth gaming brand strategy
- Dynamic, innovative team culture with an entrepreneurial spirit
- Remote working model available for the right candidate
Key skills/competency
- iGaming
- Digital Marketing
- Brand Strategy
- Performance Marketing
- SEO
- PPC
- Data Analytics
- Team Leadership
- Customer Acquisition
- Budget Management
How to Get Hired at Traffic Label Limited
- Research Traffic Label Limited's culture: Study mission, values, recent news, and team profiles.
- Customize your resume: Highlight iGaming and digital marketing successes.
- Emphasize measurable achievements: Detail growth and campaign ROI metrics.
- Prepare for leadership interviews: Practice strategic and operational queries.
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