Marketing Campaign Manager
Trackunit · United States
- Hybrid
- Full-time
- $110,000 / year
- United States
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Job highlights
- Manage integrated B2B SaaS marketing campaigns.
- Utilize AI to enhance marketing workflows.
- Orchestrate cross-functional campaign execution.
- Drive demand, pipeline, and brand impact.
- Focus on planning, execution, and analysis.
About the role
About Trackunit
Trackunit connects a global construction ecosystem through IoT and software. We are a growing SaaS business with a rapidly expanding team and a strong focus on innovation.Job Summary
As Campaign Manager at Trackunit, you will establish the operating rhythm that plans, launches, and scales integrated campaigns, ensuring consistent messaging, team alignment, and measurable pipeline and brand impact. You will also build AI workflows to enhance team output across planning, creative, and measurement. This role reports to the VP of Marketing, Brand & Comms.Key Responsibilities
Campaign Strategy & Orchestration
- Own end-to-end planning and execution of integrated campaigns (digital, email, paid, content, webinars), aligned to business priorities and Ideal Customer Profiles (ICPs).
- Translate positioning and use cases into coherent campaign narratives and offers; sequence launches so activities reinforce each other across the funnel.
- Lead execution to agreed milestones and standards; manage risks, dependencies, and cross-functional contributions.
Brand, Messaging & Creative Cohesion
- Safeguard tone-of-voice and brand consistency across assets and channels; ensure creative and strategic cohesion from top-of-funnel through sales enablement.
- Partner with Design and Comms to develop campaign asset suites that are on-brand and conversion-oriented.
- Map campaign content to buyer-journey stages; commission assets that advance progression from awareness to decision.
Planning, Governance & Playbooks
- Own the Campaign Architecture Playbook: how Trackunit plans, aligns, launches, and measures global campaigns.
- Run a unified editorial calendar integrating content drops, events, and launches; ensure regional input and commercial priorities are reflected.
- Establish repeatable briefs, QA checklists, and cadences that raise execution quality and speed to market.
Cross-Functional Orchestration
- Serve as an orchestrator across Product Marketing, Field Marketing, Digital Marketing, and Design; align campaign sequencing with sales motions by region and segment.
- Collaborate with commercial pods to localize messaging and offers, and to activate follow-up plays with clear handoffs and Service Level Agreements (SLAs).
- Liaise with the performance marketing agency and partners, ensuring clear briefs, budget alignment, govern delivery, and KPI-driven optimization.
What’s in it for you?
- Opportunity to grow within an agile growth SaaS business.
- International environment with regular social events.
- Support for personal and professional development through training, coaching, and feedback.
- Flexible and hybrid working arrangements.
- Commitment to an inclusive workplace and equal opportunity hiring.
Ideal Candidate Profile
- Master’s degree (MSc) in Marketing, Communications, Business, or a related field.
- 5+ years of experience running integrated B2B SaaS campaigns end-to-end.
- Proven experience across email, paid media, ABM, webinars/events, and content.
- Strong planning and project management skills, including budget and timeline management.
- Excellent messaging and editorial skills.
- Proficiency with HubSpot, Salesforce, Asana, Figma, and modern AI tools (e.g., ChatGPT, Claude).
- Hands-on experience designing AI-assisted workflows.
- Analytical mindset with experience reporting campaign KPIs.
- Natural collaborator and coordinator with strong cross-functional abilities.
- Professional proficiency in English (written and spoken).
Hiring Process
- Initial phone conversation with People & Talent team.
- Virtual meet and greet with the hiring manager.
- Assignment-specific interview with a case study presentation.
- Reference checks and background checks (if necessary).
- Offer presentation and walk-through.
Key skills/competency
- Marketing Campaign Management
- B2B SaaS Marketing
- Integrated Marketing Campaigns
- Digital Marketing Strategy
- AI Workflow Automation
- Brand Consistency
- Cross-functional Collaboration
- Project Management
- Performance Marketing
- HubSpot
Skills & topics
- Marketing Campaign Manager
- B2B Marketing
- SaaS Marketing
- Demand Generation
- Brand Marketing
- Digital Marketing
- AI Marketing
- Campaign Orchestration
- Project Management
- Content Marketing
How to get hired
- Tailor your resume: Highlight B2B SaaS campaign management and AI workflow experience.
- Showcase AI skills: Detail experience with AI tools and workflow automation in your application.
- Emphasize collaboration: Provide examples of successful cross-functional project leadership.
- Prepare for the case study: Practice presenting campaign strategies and performance analysis.
- Understand Trackunit's mission: Align your application with their focus on IoT and construction tech.
Technical preparation
Master campaign planning and execution tools.,Practice designing AI marketing workflows.,Familiarize with HubSpot and Salesforce.,Prepare campaign KPI reporting examples.
Behavioral questions
Describe leading a complex cross-functional project.,How do you ensure brand consistency in campaigns?,Share an example of using data for optimization.,How do you handle tight deadlines and shifting priorities?
Frequently asked questions
- What is the primary focus of the Marketing Campaign Manager role at Trackunit?
- The primary focus is to establish and manage the operational rhythm for planning, launching, and scaling integrated marketing campaigns that drive brand awareness, demand generation, and measurable pipeline impact for Trackunit's IoT and software solutions in the global construction ecosystem. A key aspect is also leveraging AI to enhance team output.
- What kind of experience is Trackunit looking for in a Marketing Campaign Manager candidate?
- Trackunit is ideally seeking candidates with a Master's degree and over 5 years of experience in end-to-end B2B SaaS campaign management. Key experience includes multi-channel program ownership, proficiency with marketing automation tools (like HubSpot), CRM (like Salesforce), project management, and hands-on application of AI in marketing workflows.
- How does Trackunit approach personal and professional development for its employees?
- Trackunit takes personal and professional development seriously, supporting goals through training, coaching, and mindfulness. They foster an open feedback culture to help employees identify strengths and opportunities, focusing on impact across self, teams, and the organization.
- What is Trackunit's stance on diversity and inclusion in hiring?
- Trackunit is proud to be an equal opportunity employer and does not discriminate based on various protected characteristics. They prioritize creating an inclusive workplace and assess candidates solely on qualifications and merit, with initiatives like TIDE promoting DE&I.
- How does the hiring process for the Marketing Campaign Manager role at Trackunit work?
- The process begins with an initial phone conversation with the People & Talent team, followed by a virtual meet and greet with the hiring manager. Candidates will then participate in an assignment-specific interview involving a case study presentation, potentially followed by reference and background checks, and concluding with an offer presentation.
- Can I still apply for the Marketing Campaign Manager position if I don't meet every single qualification listed?
- Yes, Trackunit encourages candidates to apply even if their experience doesn't perfectly align with every listed qualification. If you are super excited about the role, they want to hear from you, especially if your past experience is highly relevant or shows strong potential.
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