Data Analyst

@ Track OMC

About Track OMC

At Track OMC, we are a unique collection of talented strategists, analysts and creatives working to navigate a world increasingly dominated by data. We seek a Data Analyst to help make us look exceptional to our world-class clients. Our goal is to find the true intersection of data and creativity.

Your Role and Responsibilities

In this role, you will pair your digital marketing experience with skills in data collection and analytics to deliver valuable insights and evidence-driven strategy for both internal teams and clients. You will solve complex challenges that involve creative, strategic, technical, and analytical aspects.

• Work directly with clients, team members and senior leadership to develop analytics strategy.
• Create effective KPIs and optimize metrics to drive revenue and profitability.
• Support cross-functional projects and convert data into business narratives.
• Lead analytics on varied projects including report automation and data visualization.
• Ensure integrity of analytics data by enforcing data governance and training teams.
• Drive customer acquisition strategy through models, forecasts and benchmark analysis.
• Interpret analytical findings and provide strategic recommendations.
• Utilize advanced analytics techniques on large datasets for ad hoc insights.
• Conduct consistent data collection using primary and secondary research methods.
• Create post campaign reports and collaborate with design teams for engaging visuals.

Required Skills and Experience

Applicants should have an undergraduate degree in social sciences, business, computer science, mathematics or a related quantitative discipline and 3-5 years analytical experience. Key skills include:

• Strong presentation, adaptability, resourcefulness, and proactive approach.
• In-depth knowledge of digital, social, and mobile marketing principles.
• Experience in data-driven digital strategy and business transformation.
• Project ownership and teamwork skills along with leadership experience.
• Experience in marketing attribution modeling and KPI development.
• Intermediate SQL, Adobe Analytics and/or Google Analytics capabilities.
• Familiarity with R and/or Python.
• Experience with Tableau is a bonus along with statistical analysis skills.

Employment Details

This is a 1-year contract position, with potential to transition into a permanent role. The role is part of our Marketing Sciences department and reports to the Manager, Analytics. The current work model is hybrid: work from home three days a week, with mandatory in-office attendance on Mondays and Wednesdays from our Toronto office.

Perks

• Generous PTO policy and comprehensive health and dental plans
• Paid personal and sick days, extra-long summer weekends, birthday day off
• Hybrid work model, tuition reimbursement, unlimited LinkedIn Learning access
• Telecoms monthly allowance, RRSP company match, and referral bonus

Key skills/competency

• Analytics
• Data Visualization
• SQL
• Digital Marketing
• Adobe Analytics
• Google Analytics
• Data Governance
• Report Automation
• Marketing Attribution
• Statistical Analysis