Junior eCommerce Data Analyst
Tottenham Hotspur Football Club
Job Overview
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Job Description
Junior eCommerce Data Analyst
Tottenham Hotspur is an iconic English football club seeking a Junior eCommerce Data Analyst to join our team. We are looking for someone to leverage a brand-new technology stack to its full potential, generating insights and reporting to support eCommerce strategy and optimization initiatives.
Role Purpose
The Junior eCommerce Data Analyst will generate insights and reporting, and support eCommerce strategy and optimisation initiatives. The goal is to help leverage a brand-new technology stack to its full potential.
Key Responsibilities
- Work closely with the eCommerce Strategy & Insights Manager to analyse, optimise and report on Spurs Shop performance.
- Generate actionable reports and dashboards, communicating findings to the broader team and cross-functional stakeholders.
- Work cross-functionally with other departments to solve problems and improve the customer experience.
- Complete ad hoc data requests.
- Identify growth opportunities and areas of improvement in the user journey.
- Align reporting with the Business Analytics team, ensuring a cohesive message is communicated across the club.
- Liaise with the web development team and data consultancy to maintain and improve event tracking.
- Attend insight sharing sessions with other analysts from around the club.
- Stay up-to-date with the latest news and innovations in user experience, advertising and technology. Attend regular industry webinars and communicate macro context to the E-commerce team.
Person Specification
Qualifications / Training
- Preferably a 2:2 (or equivalent) Bachelor’s degree in Economics, Business, Marketing, Statistics or other relevant subject. Completed or on track to complete in spring 2026.
Skills & Experience
- Experience in an analytics, insights, research, or numerate e-commerce or marketing role (internships and graduate schemes inclusive).
- Excellent written, verbal, and visual communication skills.
- Understanding of eCommerce principles and KPIs, with a system-thinking approach to traffic, conversion rates, and average order values.
- Advanced Excel proficiency (Pivot tables, XLOOKUP / INDEX-MATCH, nested IF statements, other complex formulas and data manipulation).
- Experience with Salesforce Commerce Cloud, BigCommerce, Shopify, or other E-commerce platforms is advantageous.
- Conceptual understanding of A/B testing.
- Familiarity with Google Analytics 4, Mixpanel, or other web analytics tools is advantageous.
- Understanding of fundamental statistics concepts (interpreting coefficients, p-values, confidence intervals) is advantageous.
- Fundamental understanding of SQL is advantageous.
- Experience with Business Intelligence / Data Visualisation tools such as Tableau, Power BI, ThoughtSpot or Looker is advantageous. Tableau will be used moving forward.
Personal Attributes
- Analytical mindset with strong problem-solving skills.
- Proactive, innovative, and questioning attitude.
- Values and respects others, builds relationships.
- Comfortable working both collaboratively and independently.
- Takes pride in delivering to a high standard, taking responsibility and ownership.
- Strong interpersonal skills, comfortable communicating with stakeholders of all levels.
- High attention to detail.
- Curious and eager to learn new tools and techniques.
Safeguarding & Recruitment Statement
Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates will be subject to proportionate background, DBS and reference checks as required. We welcome applications from all backgrounds.
Reasonable Adjustments
We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage to support candidates with disabilities. Please let us know if you require any adjustments.
Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.
Key skills/competency
- Data Analysis
- eCommerce
- Reporting
- Excel
- Google Analytics
- SQL
- Tableau
- Problem-Solving
- Customer Experience
- Business Intelligence
How to Get Hired at Tottenham Hotspur Football Club
- Tailor your CV and Cover Letter: Emphasize your analytical skills, eCommerce understanding, and advanced Excel proficiency. Specifically mention any relevant internships or graduate schemes and highlight your system-thinking approach to KPIs.
- Showcase your technical skills: Detail your experience with web analytics tools (GA4, Mixpanel), SQL, and BI tools (Tableau, Power BI). If you have experience with eCommerce platforms, be sure to include them.
- Demonstrate problem-solving abilities: In your application and during interviews, provide examples of how you've used data to identify issues and propose solutions. Highlight your analytical mindset and attention to detail.
- Research Tottenham Hotspur: Understand the club's values, recent performance, and the role of data in their eCommerce strategy. Show genuine interest in both football and data analytics within a sports context.
- Prepare for technical and behavioral questions: Be ready to discuss statistical concepts, A/B testing, and how you approach data challenges. Prepare to share instances where you've built relationships and collaborated effectively.
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