Junior eCommerce Data Analyst

Tottenham Hotspur Football Club · London, England, United Kingdom

On site
Full-time
£30,000 / year
London, England, United Kingdom

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Job highlights

Analyze Spurs Shop performance for optimization.
Generate actionable reports and dashboards.
Collaborate cross-functionally to improve customer experience.
Identify growth opportunities and user journey improvements.
Stay updated on industry innovations and technology.

About the role

Junior eCommerce Data Analyst

Tottenham Hotspur is an iconic English football club seeking a Junior eCommerce Data Analyst to join our team. We are looking for someone to leverage a brand-new technology stack to its full potential, generating insights and reporting to support eCommerce strategy and optimization initiatives.

Role Purpose

The Junior eCommerce Data Analyst will generate insights and reporting, and support eCommerce strategy and optimisation initiatives. The goal is to help leverage a brand-new technology stack to its full potential.

Key Responsibilities

Work closely with the eCommerce Strategy & Insights Manager to analyse, optimise and report on Spurs Shop performance.
Generate actionable reports and dashboards, communicating findings to the broader team and cross-functional stakeholders.
Work cross-functionally with other departments to solve problems and improve the customer experience.
Complete ad hoc data requests.
Identify growth opportunities and areas of improvement in the user journey.
Align reporting with the Business Analytics team, ensuring a cohesive message is communicated across the club.
Liaise with the web development team and data consultancy to maintain and improve event tracking.
Attend insight sharing sessions with other analysts from around the club.
Stay up-to-date with the latest news and innovations in user experience, advertising and technology. Attend regular industry webinars and communicate macro context to the E-commerce team.

Person Specification

Qualifications / Training

Preferably a 2:2 (or equivalent) Bachelor’s degree in Economics, Business, Marketing, Statistics or other relevant subject. Completed or on track to complete in spring 2026.

Skills & Experience

Experience in an analytics, insights, research, or numerate e-commerce or marketing role (internships and graduate schemes inclusive).
Excellent written, verbal, and visual communication skills.
Understanding of eCommerce principles and KPIs, with a system-thinking approach to traffic, conversion rates, and average order values.
Advanced Excel proficiency (Pivot tables, XLOOKUP / INDEX-MATCH, nested IF statements, other complex formulas and data manipulation).
Experience with Salesforce Commerce Cloud, BigCommerce, Shopify, or other E-commerce platforms is advantageous.
Conceptual understanding of A/B testing.
Familiarity with Google Analytics 4, Mixpanel, or other web analytics tools is advantageous.
Understanding of fundamental statistics concepts (interpreting coefficients, p-values, confidence intervals) is advantageous.
Fundamental understanding of SQL is advantageous.
Experience with Business Intelligence / Data Visualisation tools such as Tableau, Power BI, ThoughtSpot or Looker is advantageous. Tableau will be used moving forward.

Personal Attributes

Analytical mindset with strong problem-solving skills.
Proactive, innovative, and questioning attitude.
Values and respects others, builds relationships.
Comfortable working both collaboratively and independently.
Takes pride in delivering to a high standard, taking responsibility and ownership.
Strong interpersonal skills, comfortable communicating with stakeholders of all levels.
High attention to detail.
Curious and eager to learn new tools and techniques.

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates will be subject to proportionate background, DBS and reference checks as required. We welcome applications from all backgrounds.

Reasonable Adjustments

We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage to support candidates with disabilities. Please let us know if you require any adjustments.

Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.

Key skills/competency

Data Analysis
eCommerce
Reporting
Excel
Google Analytics
SQL
Tableau
Problem-Solving
Customer Experience
Business Intelligence

Skills & topics

Junior Data Analyst
eCommerce
Data Analysis
Reporting
Excel
Google Analytics
SQL
Tableau
Sports Business
Tottenham Hotspur

How to get hired

Tailor your CV and Cover Letter: Emphasize your analytical skills, eCommerce understanding, and advanced Excel proficiency. Specifically mention any relevant internships or graduate schemes and highlight your system-thinking approach to KPIs.
Showcase your technical skills: Detail your experience with web analytics tools (GA4, Mixpanel), SQL, and BI tools (Tableau, Power BI). If you have experience with eCommerce platforms, be sure to include them.
Demonstrate problem-solving abilities: In your application and during interviews, provide examples of how you've used data to identify issues and propose solutions. Highlight your analytical mindset and attention to detail.
Research Tottenham Hotspur: Understand the club's values, recent performance, and the role of data in their eCommerce strategy. Show genuine interest in both football and data analytics within a sports context.
Prepare for technical and behavioral questions: Be ready to discuss statistical concepts, A/B testing, and how you approach data challenges. Prepare to share instances where you've built relationships and collaborated effectively.

Technical preparation

Master advanced Excel functions for data manipulation.,Practice SQL for querying and data extraction.,Gain familiarity with Google Analytics 4.,Learn Tableau for data visualization and reporting.

Behavioral questions

Describe a complex data problem you solved.,How do you collaborate with cross-functional teams?,Give an example of identifying growth opportunities.,How do you stay updated with industry trends?

Frequently asked questions

What specific eCommerce platforms are advantageous for the Junior eCommerce Data Analyst role at Tottenham Hotspur?: While not strictly required, experience with platforms like Salesforce Commerce Cloud, BigCommerce, or Shopify is considered advantageous for the Junior eCommerce Data Analyst position at Tottenham Hotspur. Familiarity with these systems can help you quickly understand and optimize our eCommerce operations.
What level of Excel proficiency is expected for the Junior eCommerce Data Analyst role?: Advanced Excel proficiency is a key requirement for the Junior eCommerce Data Analyst role at Tottenham Hotspur. This includes expertise in Pivot tables, XLOOKUP / INDEX-MATCH, nested IF statements, and other complex formulas for data manipulation and analysis.
Does Tottenham Hotspur offer opportunities for professional development for a Junior eCommerce Data Analyst?: Yes, Tottenham Hotspur encourages continuous learning. The role involves staying up-to-date with the latest innovations in user experience, advertising, and technology, including attending industry webinars. The club also promotes insight sharing sessions with other analysts across the organization.
What is the required academic background for the Junior eCommerce Data Analyst position at Tottenham Hotspur?: Ideally, candidates for the Junior eCommerce Data Analyst role at Tottenham Hotspur should possess a Bachelor’s degree (or equivalent) with a 2:2 classification or higher, in fields such as Economics, Business, Marketing, or Statistics. If you are on track to complete your degree by spring 2026, your application will be considered.
What kind of data visualization tools are used at Tottenham Hotspur for the eCommerce Data Analyst role?: While familiarity with tools like Power BI or ThoughtSpot is beneficial, Tottenham Hotspur will be primarily using Tableau for Business Intelligence and data visualization moving forward. Experience with Tableau is therefore highly advantageous for this role.
How important is an understanding of statistics for the Junior eCommerce Data Analyst role?: An understanding of fundamental statistics concepts is advantageous for the Junior eCommerce Data Analyst role. Specifically, the ability to interpret coefficients, p-values, and confidence intervals will be valuable when analyzing data and deriving insights for Tottenham Hotspur's eCommerce strategy.
What are the next steps after applying for the Junior eCommerce Data Analyst job at Tottenham Hotspur?

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