Search Engine Marketing Analyst

@ Torstar

Company Description

The Toronto Star is Canada’s largest daily newspaper with a readership of over 6 million weekly across print and digital platforms.

Our Commitment To Diversity

We foster an inclusive culture based on fairness, support, and opportunity. The diversity of our backgrounds and experiences enriches our work environment, promoting both individual growth and shared success.

Job Description

As a Search Engine Marketing Analyst at the Toronto Star, you will be responsible for the end-to-end success of SEM campaigns. Reporting to the Performance Media Director, you will thrive in a fun and fast-paced environment, collaborating with top media partners in Canada.

• Develop, manage, and optimize Paid Search campaigns.
• Conduct SEM audits, budget pacing, and performance tracking.
• Create and execute A/B tests for campaign improvement.
• Prepare performance reports and deliver client presentations.
• Stay updated with the latest SEM trends and algorithm changes.

Qualifications

• 2+ years of experience in SEM.
• Strong understanding of SEM trends and best practices.
• Experience with Google Ads, Google Analytics, and Google Performance Max campaigns.
• Familiarity with tagging, floodlights, and pixeling.
• Certifications in Google Ads or Analytics are a plus.

Additional Information

We are committed to an inclusive recruitment process in compliance with the Accessibility for Ontarians with Disabilities Act.

Key skills/competency

Search Engine Marketing Analyst, SEM, Google Ads, Analytics, Budgeting, A/B Testing, Campaign Optimization, Tagging, Performance Reporting, Digital Marketing