Marketing/Communications Officer

Job Summary

As a key member of the Communications, Programming, and Customer Experience (CPCE) division at Toronto Public Library, the Marketing/Communications Officer develops and executes marketing and communications plans and strategies. This role aims to raise awareness of the Library and its services and programs among diverse audiences, including staff, customers, stakeholders, and the general public.

Duties and Responsibilities

• Create and implement strategic marketing and communications plans across a wide range of physical and digital channels, both internal (staff-facing) and external (public-facing).
• Develop professional and productive relationships with colleagues and service owners to support broader organizational goals.
• Build and strengthen relationships with internal and external partners and stakeholders.
• Translate business needs and objectives into effective marketing and communication strategies and tactics.
• Oversee tasks related to the production and implementation of marketing communication materials.
• Coordinate creative services specialists in developing print and digital creative assets.
• Support the logistics and production of internal and external events as required.
• Develop content for a wide range of channels to keep internal and external audiences informed of library news, issues, and events.
• Support issues management and media relations, including developing messaging, acting as a liaison with media, and writing speeches and media materials.
• Create and edit copy, providing editorial oversight for consistency of voice, tone, and approach.
• Contribute to content planning and execution in consultation with other content creators and teams.
• Ensure adherence to brand guidelines.

Qualifications

• Post-secondary degree or diploma in marketing, communications, or a related field, or an acceptable combination of equivalent work and/or education experience.
• Minimum of two years of recent and related professional marketing and/or communications experience.
• Demonstrated success in creating and implementing marketing and/or communications plans across a wide range of channels.
• Excellent writing, verbal, and presentation skills across diverse communication channels.
• Strong interpersonal skills and proven ability to work collaboratively within a team.
• Superior project management skills and keen attention to detail.
• Experience working with digital platforms and channels (email, social media, web).
• Experience creating and executing creative briefs.
• Understanding of design principles.
• Flexibility and ability to juggle multiple projects and priorities concurrently.
• Confidence, discretion, and tact in dealing with colleagues and external stakeholders.
• Demonstrated knowledge of relevant software applications.
• Experience working within the public sector is considered an asset.

Application Process and Accommodation

Toronto Public Library invites applications from all qualified individuals, committed to equal opportunity, diversity, equity, and reconciliation. All applicants must be legally entitled to work in Canada. The Library uses email for job competition communications, so an updated and regularly checked email address is essential. A Criminal Record Check may be required for the successful candidate. The Library is also committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).

Key skills/competency

• Strategic Communications
• Media Relations
• Issues Management
• Content Creation
• Project Management
• Digital Marketing
• Stakeholder Engagement
• Brand Management
• Public Relations
• Writing & Editing