Medical Partnerships and Growth Manager

About Tomes GmbH

We are a young HealthTech SaaS scale-up in the outpatient sector. Our software is used by practicing physicians. The field of association cooperations is strategically very well prepared – now we are looking for you to scale it operationally, manage it systematically, and generate measurable growth impulses.

Your Mission

The field of association cooperations is strategically prepared – now we are looking for you to scale it operationally and further develop it as a central growth channel. You will be responsible for the development, activation, and scaling of cooperations with professional associations, specialist societies, and medical networks – including all accompanying marketing, PR, and communication measures.

Your Goal:

To not only build partnerships but also to activate them in a structured way, manage campaigns, and generate predictable leads, licenses, and adoption in the outpatient care market.

You are successful if:

• Qualified leads are generated through association cooperations.
• Active and productive partnerships grow.
• Relevant placements in the medical environment are achieved.
• Adoption of our solution in member practices increases.
• Cooperations are managed scalably and structurally.

Your Setup:

• Part of our Marketing Team
• Close collaboration with Medical Strategy, Sales, and Management
• Workload: 50–80%
• Experience: min. 2–3 years (preferably more)

Responsibilities:

1. Activate Partnerships & Manage Campaigns
   • Plan and implement joint activities (e.g., webinars, newsletters, congresses, co-marketing).
   • Centrally coordinate campaigns via associations (B2B2B: Idana → Association → Practices).
   • Develop activation measures for member practices (e.g., webinar series, best practices, case studies).
   • Systematically develop and scale existing cooperations.
2. Make Growth via Associations Measurable (Growth Responsibility)
   • Develop scalable models for lead and license acquisition through association cooperations.
   • Close coordination with Sales for conversion optimization.
   • Track the performance of partnerships (leads, usage, adoption).
   • KPI-based management and continuous optimization of campaigns.
3. Strengthen Positioning & Visibility in the Medical Environment
   • Realize strategic placements in specialist media and association channels.
   • Coordinate Idana's presence at congresses, specialist events, and association formats.
   • Develop technically relevant content together with partners (e.g., practice relief, digitalization, patient communication).
   • Implement co-branding and communication measures with medical organizations.
4. Ensure Structure, Scalability & Reporting
   • Build standardized processes for partnerships and campaigns.
   • Establish clear documentation and reporting structures.
   • Analyze and further develop the performance of cooperations.
   • Efficiently manage campaigns and partnerships with a small, centrally controlled setup.

Qualifications:

Your Profile

You want to take responsibility, work in a structured manner, and think entrepreneurially. You are eager to not just plan things, but to make them measurably successful.

Must-haves:

• Completed studies in communication, marketing, business administration, health management, or similar.
• At least 2–3 years of professional experience in partnerships, B2B marketing, growth, PR, or business development.
• Experience in building and operationally implementing cooperations.
• Experience with integrated communication or marketing measures.
• KPI and performance-oriented way of working.
• Very good communication and coordination skills with external stakeholders.
• Structured, independent, and hands-on approach.

Nice-to-have:

• Experience in the healthcare sector (associations, physician networks, medical organizations, eHealth, etc.).
• Network in medical societies or professional associations.
• Experience with lead generation, funnel logic, and performance marketing in a B2B context.
• Confident handling of event formats such as congresses or webinars.

Benefits:

Why Idana?

• You take over a strategically prepared area and develop it further.
• Lots of creative freedom and real ownership.
• Direct collaboration with Marketing, Medical Strategy, Sales, and Management.
• Fast decisions, high learning curve, respectful interaction.
• We measure impact – and build on what works 💪.

Sound like you? Then send us your CV or LinkedIn profile and a few short sentences on why you are interested in the role. Please also specify: your desired workload (50–80%) and your salary expectations. We look forward to hearing from you!

Key skills/competency:

• Partnership Management
• Growth Marketing
• B2B Marketing
• Lead Generation
• Campaign Management
• Healthcare
• SaaS
• Business Development
• Stakeholder Management
• Performance Marketing