Influencer Marketing Strategist
Tinuiti
Job Overview
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Job Description
About Tinuiti
Tinuiti is the largest independent full-funnel marketing agency in the U.S. with $4 billion in digital media under management and over 1,200 employees. They combine media and measurement with proprietary technology to deliver measurable growth and eliminate waste.
Remote Work
This role supports 100% remote work.
Role Overview: Influencer Marketing Strategist
You will be responsible for crafting and executing influencer marketing strategies. This includes managing client relationships, campaign execution, analytics, budget management, and cross-functional collaboration.
Key Responsibilities
- Develop strategic influencer marketing plans aligned with brand goals and KPIs.
- Manage day-to-day client relationships and ensure effective communication.
- Assist in influencer content execution on platforms like Meta, TikTok, and YouTube.
- Support client onboarding, account transitions, and introduce innovative growth strategies.
- Execute campaigns from influencer identification to performance analysis.
- Utilize analytics to track and optimize campaign performance.
- Manage budgets for efficient resource allocation and campaign impact.
- Collaborate with internal teams and external partners for cohesive campaigns.
- Stay informed on industry trends and emerging influencer marketing technologies.
Professional Qualifications
- 5+ years experience in influencer or digital marketing.
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Knowledge of social media platforms and current digital trends.
- Proficiency in analytics tools to generate actionable insights.
- Strong negotiation, communication, and project management skills.
- Ability to multitask and effectively prioritize across multiple initiatives.
Compensation & Benefits
Base salary ranges from $80,000 to $95,000 with performance bonus up to 10%. Benefits include unlimited PTO, healthcare plans, retirement matching, various wellness perks, and learning and development resources.
Key skills/competency
- Influencer marketing
- Strategic planning
- Campaign management
- Client management
- Analytics
- Budget management
- Social media
- Collaboration
- Digital marketing
- Trend analysis
How to Get Hired at Tinuiti
- Customize your resume: Tailor experiences to influencer marketing and strategy.
- Highlight digital skills: Emphasize proficiency in analytics and social media.
- Research Tinuiti: Understand their culture, values, and recent successes.
- Prepare examples: Showcase campaign successes and client management.
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