VP Marketing

Role Overview

This role exists to build Timeleft’s marketing system.

As VP Marketing, you own the global marketing strategy and execution across Brand, Growth, and B2B. Your mandate is to bring clarity, structure, and leverage to a function that has outgrown ad-hoc execution.

You are here to: define what really matters, challenge what exists, and build a marketing engine that can scale from Series A to Series B and beyond.

This is a leadership role, not an execution-only role.

Why This Role Matters

Timeleft has strong traction, a differentiated product, and global reach. What we need now is senior marketing leadership to: sharpen positioning, own marketing budget allocation and trade-offs across Brand, Growth, and B2B, directly manage the Marketing team and define its long-term org design, reduce CEO dependency on day-to-day marketing decisions.

This role is meant to become the single point of accountability for Marketing.

What You Own

Marketing Strategy & Positioning (Top-Level Ownership)

• Own Timeleft’s global marketing strategy.
• Define and refine positioning, messaging, and go-to-market narratives.
• Decide where to invest and where not to.
• Challenge assumptions, budgets, and past choices.
• Make trade-offs explicit and intentional.
• You own the why and the where, not just the how.

Brand Leadership

• Own brand strategy and long-term brand equity.
• Ensure Timeleft builds trust, desirability, and cultural relevance.
• Oversee organic channels, PR, content, founder marketing, and events.
• Protect the brand while allowing it to scale.
• You don’t manage vibes. You manage brand power.

Growth & Acquisition Oversight

• Own acquisition strategy and performance at a strategic level.
• Oversee paid acquisition, channel mix, and budget allocation.
• Ensure growth is efficient, intentional, and aligned with brand promises.
• Hold Growth accountable on CAC, LTV/CAC, and payback.
• You don’t run campaigns. You make sure the machine makes sense.

B2B Marketing & Partnerships Enablement

• Build the marketing foundation for B2B and partnerships.
• Define narratives and assets that make Timeleft credible for: restaurants, brands & corporates.
• Create stories to: support deal-making, tell partner success stories, position Timeleft as a growth partner.
• You don’t sell deals. You make them easier to sell.

Team Leadership & Org Design

• Lead the Marketing leadership team.
• Clarify roles, interfaces, and decision rights.
• Reduce silos and overlaps.
• Build a high bar for talent, execution, and accountability.
• Your job is to make others better, not to be everywhere.

CEO & Product Partnership

• Act as a sparring partner to the CEO on strategy, positioning, and trade-offs.
• Work closely with VP Product to align promise and experience.
• Bring a clear, structured marketing voice at ExCo / Board level.
• You are here to absorb complexity, not create it.

What Success Looks Like

• Scaling the marketing budget from €10M to €20M, then €30M+ while maintaining the same efficiency metrics (CAC, LTV/CAC, and payback), allowing Timeleft to break through its current growth ceiling.
• Reducing dependency on pure performance marketing, by making a step-change in brand strength, organic growth, and demand quality, so growth compounds instead of being constantly bought.
• Positioning Timeleft as a category leader not just a fast-growing company, but a reference in the IRL Tech space.
• Building a high-performing, cohesive Marketing team, with stronger management, clearer ownership, higher standards, and real leadership depth across Brand, Growth, and B2B.
• Creating an exceptional end-to-end collaboration with Product, ensuring that promise, experience, and delivery are fully aligned and that marketing amplifies product strength instead of compensating for gaps.
• Driving innovation inside the Marketing function, especially around AI, tooling, and ways of working raising the bar for how the team operates and decides.
• Playing a strong leadership role at company level, by bringing clear convictions, challenging assumptions, and being a credible counterweight in leadership discussions — including with the CEO.
• Helping the company reach Series B within the next 12 months, by delivering growth that is not only fast, but durable, credible, and investor-grade.

Profile We’re Looking For

• Has already scaled a consumer company from Series A to Series B.
• Strong strategic marketer with operational credibility.
• Comfortable challenging founders and teams constructively.
• Knows how to balance brand, growth, and revenue.
• Structured, opinionated, and calm under ambiguity.
• Strong conviction and hands-on experience using AI to improve marketing efficiency, insight, and execution.

Final Word

This role is for someone who wants to scale a marketing function from €10M to €50M in annual budget and who has already taken a consumer company from Series A to Series B and is ready to do it again.

Someone who knows what breaks, what matters, where money gets wasted and where to double down.

Someone comfortable being fully accountable for outcomes, built for pressure, at ease in chaos, and ready to fight side by side with the CEO.

If you want real ownership over brand, growth, structure, and scale this is the seat.

Key skills/competency

• Global Marketing Strategy
• Brand Building
• Growth Hacking
• B2B Marketing
• Team Leadership
• Budget Management
• Go-to-Market Strategy
• AI in Marketing
• Performance Marketing
• Strategic Planning