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TikTok

Product Marketing Manager Intern (Measurement Product) - 2026 Summer (BS/MS)

TikTok · San Jose, CA

  • On site
  • Internship
  • $78,000 / year
  • San Jose, CA

Job highlights

  • Support measurement product marketing initiatives.
  • Analyze advertiser needs and industry trends.
  • Create product marketing collateral.
  • Collaborate with cross-functional teams.
  • Gain hands-on industry experience.

About the role

Team Introduction

The Measurement Product Marketing team at TikTok helps advertisers understand how TikTok drives real business results. We collaborate closely with Product, Marketing Science, Sales, and Engineering to support essential measurement solutions like attribution, lift studies, and reporting. Our goal is to clearly explain these solutions to advertisers.

As a Measurement PMM Intern, you will gain hands-on experience supporting product marketing initiatives in a dynamic and collaborative setting. You will learn how measurement products progress from their initial concept to their final launch.

We are seeking talented individuals to join us for an internship in 2026. Our internships are designed to offer students valuable industry exposure and practical experience. Witness your ambitions transform into reality as your inspiration unlocks infinite opportunities at TikTok.

Internships at TikTok aim to equip students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant mix of social events and enriching development workshops will be available for you to engage in. Here, you will apply your knowledge in real-world scenarios while building a strong foundation for personal and professional advancement. This program runs for 12 weeks, commencing in 2026.

Candidates are permitted to apply for a maximum of two positions and will be evaluated for roles in the order they apply. This application limit applies to TikTok and its affiliates' jobs globally. Applications are reviewed on a rolling basis, so early application is encouraged. Please clearly state your availability in your resume, including your start and end dates.

Summer Start Dates

  • May 11th, 2026
  • May 18th, 2026
  • May 26th, 2026
  • June 8th, 2026
  • June 22nd, 2026

Responsibilities

  • Support the team in research, analysis, and content creation.
  • Gather and summarize insights on advertiser measurement needs, product usage, and industry trends.
  • Assist in creating product marketing materials, including one-pagers, slides, FAQs, and internal documentation.
  • Help organize product launch assets and internal enablement materials for Sales and partner teams.
  • Collaborate with cross-functional partners to track project updates and document key takeaways.
  • Analyze basic metrics and datasets to support storytelling around measurement products.
  • Contribute to ad-hoc research and special projects related to measurement, attribution, and lift.

Qualifications

Minimum Qualifications:
  • Currently pursuing a Bachelor’s or Master’s degree.
  • Strong interest in product marketing, analytics, advertising, or technology.
  • Comfortable working with data, numbers, and structured problem-solving.
  • Clear written and verbal communication skills.
  • Organized, detail-oriented, and eager to learn.
  • Must be able to commit to a 12-week full-time work period during Summer 2026.
Preferred Qualifications:
  • Coursework in marketing, economics, statistics, data science, or business.
  • Experience with Excel/Google Sheets; familiarity with SQL, Python, or data tools is a plus but not required.
  • Interest in digital advertising, measurement, or how companies evaluate marketing performance.
  • Previous internship, research, or project experience (academic or professional).

Key skills/competency

  • Product Marketing
  • Measurement
  • Analytics
  • Advertising Technology
  • Data Analysis
  • Market Research
  • Content Creation
  • Cross-functional Collaboration
  • Digital Advertising
  • Internship

Skills & topics

  • Product Marketing
  • Internship
  • Measurement
  • Advertising
  • Analytics
  • Marketing
  • Tech
  • TikTok
  • Data Analysis
  • Content Creation

How to get hired

  • Tailor your resume: Highlight coursework in marketing, analytics, and data tools relevant to product marketing and measurement.
  • Showcase data skills: Emphasize experience with Excel/Google Sheets and any familiarity with SQL or Python.
  • Demonstrate interest: Clearly articulate your passion for advertising technology and marketing performance evaluation.
  • Prepare for interviews: Be ready to discuss your problem-solving approach and collaborative experiences.
  • Apply early: Submit your application as soon as possible due to rolling admissions.

Technical preparation

Review basic data analysis concepts.,Familiarize yourself with Excel and Google Sheets.,Understand core marketing analytics principles.,Practice structuring problem-solving approaches.

Behavioral questions

Describe a time you managed multiple tasks.,How do you handle detailed work?,Share an experience learning something new.,Discuss a project you collaborated on.

Frequently asked questions

What is the hourly pay for the Product Marketing Manager Intern (Measurement Product) role at TikTok?
The hourly rate range for the Product Marketing Manager Intern (Measurement Product) position at TikTok is $30 - $50. Specific compensation may vary based on factors such as location and experience.
What are the main responsibilities of a Product Marketing Manager Intern at TikTok?
As a Product Marketing Manager Intern at TikTok, you will support the Measurement Product Marketing team by conducting research, analyzing advertiser needs, creating marketing materials, assisting with product launches, and collaborating with cross-functional teams.
What qualifications are necessary for the Product Marketing Manager Intern role at TikTok?
To be considered for the Product Marketing Manager Intern role, you must be currently pursuing a Bachelor's or Master's degree with a strong interest in product marketing, analytics, advertising, or technology. Excellent communication, data handling, and problem-solving skills are also essential.
What preferred qualifications will make my application stand out for the TikTok internship?
Preferred qualifications for the Product Marketing Manager Intern role include coursework in marketing, economics, statistics, data science, or business, as well as previous internship or project experience. Familiarity with SQL or Python is a plus.
What is the duration and start date for the Summer 2026 internships at TikTok?
The Product Marketing Manager Internships at TikTok run for 12 weeks, starting in Summer 2026. Available start dates include May 11th, May 18th, May 26th, June 8th, and June 22nd, 2026.
Does TikTok offer benefits to its interns for the Measurement Product Marketing role?
Yes, TikTok offers several benefits to interns, including day one access to health insurance, life insurance, wellbeing benefits, 10 paid holidays, and paid sick time. Housing allowance may also be available for non-remote interns.
How can I increase my chances of getting hired as a Product Marketing Manager Intern at TikTok?
To improve your chances, tailor your resume to highlight relevant coursework and skills, showcase your analytical abilities, express genuine interest in the advertising technology space, and be prepared for behavioral and technical interview questions. Applying early is also recommended.
What is the application limit for internships at TikTok?
Candidates can apply to a maximum of two positions across TikTok and its affiliates globally. Applications are reviewed on a rolling basis.

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