Manager Global Digital Performance Marketing

Manager, Global Digital Performance Marketing

The Global Performance Marketing Manager will support the definition and evolution of the company’s global performance marketing vision, ensuring lower-funnel marketing activity drives measurable business impact while reinforcing brand elevation. Positioned within the Global Omni Digital Client team, this role acts as a strategic connector across global and regional teams, bringing consistency, insight, and performance rigor to paid search, paid social, and conversion-driven channels worldwide. The role operates as a global center of expertise — translating regional performance into a cohesive global perspective, enabling informed investment decisions, and ensuring performance marketing contributes to a seamless client journey across markets.

Key Responsibilities:

• Global Performance Marketing Stewardship: Develop and manage the global performance marketing strategy for lower-funnel channels; partner with Global Media to define a cohesive transversal framework — including global guidelines, testing frameworks, and measurement plans — enabling regional execution aligned with global business objectives. Define and monitor global performance KPIs and benchmarks. Consolidate regional results into clear global performance narratives. Drive continuous optimization through insight-led recommendations.
• Cross-Functional Partnership & Collaboration: Partner with Global Media, Brand Marketing, and Growth teams to align upper- and lower-funnel strategies. Act as a strategic partner to regional marketing teams, enabling performance excellence across markets. Build and nurture strong partnerships with key technology platforms (e.g., Google, Meta and other relevant partners) to stay ahead of innovation, unlock new capabilities, ensure early access to beta programs & advanced measurement solutions. Partner closely with the SEO/GEO lead to drive a holistic search strategy, identifying integrated opportunities across channels to maximize visibility, efficiency, and commercial impact in line with global objectives.
• Insights, Reporting & Measurement: Lead global performance reporting and analysis. Translate data into strategic recommendations for senior stakeholders. Identify trends, opportunities, and efficiency gains across regions.
• Performance Marketing Expertise: Serve as a global reference point for performance marketing best practices. Promote a test-and-learn culture aligned with brand standards. Stay ahead of industry evolution, platform innovation, and consumer behavior shifts.

Qualifications:

• Experience: 7+ years of experience in performance marketing. Strong expertise in paid search and paid social. Experience working across global or multi-market organizations. Luxury, premium, or brand-led environment experience strongly valued. Agency background preferred.
• Skills: Strong analytical and strategic thinking capabilities. Excellent communication and stakeholder influence skills. Ability to operate effectively across global and regional teams. Expertise in performance marketing platforms and analytics tools. Ability to balance commercial performance with brand integrity.

The hiring range for this position ranges from $122,485 – $172,920. The rate of pay offered will be dependent upon candidates' relevant skills and experience.

Key skills/competency

• Performance Marketing
• Paid Search
• Paid Social
• Global Marketing Strategy
• Data Analysis
• Stakeholder Management
• Cross-functional Collaboration
• Digital Marketing
• Marketing KPIs
• Brand Integrity