SEO/AEO & Web Strategy Manager

Overview

We are looking for an experienced, data-driven professional to join the marketing team to help us continue scaling organic visibility in both traditional search engines (SEO) and emerging AI-powered "answer engines" (AEO). In this role, you will develop and execute a comprehensive roadmap to drive qualified traffic and brand authority.

Responsibilities

• Strategy Development: Own and evolve the organic search strategy across traditional SEO and AI-powered discovery platforms. This involves creating roadmaps and aligning search initiatives with overall business and product goals. Be the SEO/AEO expert for the company, continually monitoring traffic and impacts of algorithm changes, AI advancements, market dynamics, etc. Work closely with product marketing, digital, content, and more to enable all teams with SEO knowledge and best practices, helping to amplify SEO efforts further.
• Answer Engine Optimization (AEO): Develop specific strategies to increase visibility across AI platforms by using structured data (Schema.org markup), optimizing content for conversational queries, and formatting content for easy AI extraction. Partner with team leadership to discover and prioritize media opportunities that amplify the TierPoint brand.
• Technical SEO: Collaborate with product marketing, web development, security, and UX teams to implement best practices for site architecture, crawlability, indexation, Core Web Vitals, and mobile optimization. Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance. Execute continuous on-page SEO audits, identify improvement areas, and partner with content, product marketing, and growth marketing to make those improvements.
• Content Strategy: Lead keyword, intent, and entity analysis to partner with content teams in developing high-impact, SEO/AEO-optimized content that provides concise, direct answers to user questions. Continually conduct keyword research to uncover new opportunities based on market trends and the evolution of the TierPoint products and services lineup. Perform content audits to advise content creators on what content to create and when and provide insights updates to old content and when to consolidate or remove content. Build and maintain a detailed content roadmap for the company website, tierpoint.com, ensuring timely and high-quality delivery of initiatives to drive organic traffic growth.
• Data Analysis & Reporting: Monitor performance using tools like Google Analytics (GA4), Google Search Console (GSC), Ahrefs, or Semrush, and translate data into actionable recommendations and key performance indicators (KPIs) for leadership. Optimize user journeys to improve conversion rates by analyzing website performance, A/B testing landing pages, and refining CTAs and content. Monitor and analyze SEO channel performance and maintain reporting on overall performance, traffic, conversion, and keyword rankings.
• Trend Awareness: Stay ahead of emerging trends in AI search behavior, algorithmic shifts, and evolving Search Engine Results Page (SERP) features to ensure the company remains an industry leader.
• Cross-Functional Collaboration: Act as a subject matter expert to educate and collaborate with marketing, brand/creative, product, and engineering teams to ensure SEO/AEO best practices are integrated into development cycles and marketing campaigns.
• Provides quality internal and external customer service surrounding the Company values. Other duties as assigned.

Qualifications

• 4+ years of experience in SEO, content optimization, or technical marketing, with a proven track record of driving measurable organic growth.
• B2B technology organization experience highly preferred.
• Web development experience preferred.
• Wordpress experience is a plus.
• Technical Proficiency: Deep understanding of on-page, off-page, and technical SEO best practices, including HTML, CSS, JavaScript, and web development principles as they relate to search.
• Content Strategy: Demonstrated understanding of how content drives discoverability and engagement for our ICP and buying committee members. Appropriately leverage link-building programs. Combine knowledge of company priorities with analysis of organic performance and keyword research to prioritize strategic traffic and brand goals in collaboration with content marketing team. > content brief collaboration (content harmony).
• Ability to connect strategic priorities with opportunities for earned media.
• AEO Familiarity: Familiarity with emerging AI platforms like Google's AI Overviews, ChatGPT, and Perplexity and their role in shaping discovery, including knowledge of semantic search and schema-driven content.
• Analytical Skills: Strong ability to analyze complex data sets, derive insights, and use experimentation (like A/B testing) to optimize performance.
• Tools Expertise: Proficiency with industry-standard SEO and analytics tools, such as Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog.
• Soft Skills: Excellent communication, project management, and collaboration skills to work effectively with cross-functional teams and external stakeholders.
• Self-starter who can make proactive strategies a reality through cross-functional programs.
• A passion for data with an ability to extract actionable insights from multiple data sources.
• Excellent verbal, written, and interpersonal skills.
• Ability to prioritize and organize effectively.
• Ability to work on multiple projects simultaneously.
• Ability to work both independently and with others.
• Ability to operate in a fast moving, team-oriented, collaborative environment with tight deadlines.
• Proficiency in using MS Office Suite and Windows-based computer application.

Preferred Experience

• Prior experience in the technology space, including cloud computing or the data center industry.

Working Conditions

Remote or Office environment.

Pay Transparency

TierPoint is committed to practices that promote pay equity and transparency. We provide a compensation range for roles that may be hired in locations with pay transparency law requirements. It’s important to note the pay range may be narrower than displayed, as various factors are used to determine the offered compensation package including skill set, level of experience, geographic locations, and other relevant factors- i.e. budgetary requirements.

Pay Range $83,000.00 - $133,026.28

Key skills/competency

• SEO
• AEO
• Web Strategy
• Content Strategy
• Technical SEO
• Data Analysis
• Keyword Research
• Schema Markup
• Google Analytics
• Cross-functional Collaboration