Product Analyst, Member Engagement

About Tide

At Tide, we help SMEs save time and money in running their businesses by offering business accounts, related banking services, and a comprehensive set of highly usable, connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany, and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees, and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time and money so they can get back to doing what they love.

Tide Facts:

• Tide is available for UK, Indian, German, and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally – we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad, and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin, and Belgrade, Tide employs over 2,000 employees. Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

About the Team

The Member Engagement (MEM) Team at Tide operates as a horizontal, cross-functional function focused on Personalisation and Platform Product Connectivity. As Tide evolves into a Business Management Platform, the MEM team plays a critical role in:

• Connecting products across the platform (banking, payments, lending, accounting, etc.)
• Driving intelligent personalisation across onboarding and in-product journeys
• Improving activation, engagement, and revenue through experimentation
• Ensuring cohesive platform experiences rather than siloed feature optimisation

This is a high-impact, cross-functional role partnering with Product, Growth, Engineering, Design, and Leadership teams to shape product direction using data.

About the Role

We are hiring a Product Analyst, Member Engagement to act as a thought partner to Product Managers, shaping product direction through rigorous experimentation, structured problem-solving, and deep behavioural insight.

You will work on platform-level problems, such as:

• Improving onboarding conversion and activation
• Driving cross-product adoption
• Personalisation effectiveness
• Connecting leading indicators to revenue and LTV

The expectation is strong ownership, high independence, and the ability to operate in ambiguity.

Some of the Things You’ll Be Doing:

• Product Analysis & Optimisation: Conduct hypothesis-driven deep dives into existing product data to identify user pain points, quantify the size of the problem, and propose actionable solutions.
• Product Discovery & Opportunity Sourcing: Lead hypothesis-driven exploration, working with product and business teams to help uncover new product opportunities and validate them through data analysis.
• Product Experimentation: Lead product experimentation efforts, helping design and analyse tests to build confidence in the features we invest in. You’ll be the go-to expert for product experiments, ensuring they provide meaningful data to guide decision-making.
• Product and Feature Performance Review: Collaborate with product teams to establish and measure KPIs that reflect the impact of new features. Your analyses will ensure that product developments solve real user problems and drive increased adoption.
• Goals to KPI Translations: Work with product managers to translate conversion and revenue goals into business KPIs, identifying the impact hypotheses that will drive product success. You’ll also collaborate with Analytics Engineers to enable seamless KPI reporting through intuitive dashboards.

What We Are Looking For:

• 6+ years of experience in Product Analytics, ideally within digital, SaaS, or Fintech environments, with clear ownership of experimentation and product impact.
• Strong experience across onboarding, activation, acquisition, and revenue optimisation, with the ability to connect these to long-term retention and LTV.
• Advanced proficiency in SQL and hands-on experience with Python (e.g., Pandas, NumPy) for experimentation analysis and data manipulation.
• Strong understanding of the end-to-end product lifecycle from discovery and ideation through experimentation, iteration, and performance review with deep expertise in A/B testing and causal inference.
• Familiarity with key product and commercial metrics such as LTV, CAC, conversion, retention, churn, and incremental revenue, and the ability to link onboarding and growth strategies to overall business outcomes.
• Experience partnering closely with Product Managers, influencing roadmap decisions through hypothesis framing, opportunity sizing, and impact modelling.
• Ability to translate stakeholder goals across varying seniority levels into clear analytical frameworks and measurable KPIs.
• Comfortable leading and solving ambiguous, loosely defined problems, independently structuring them into actionable analytical approaches.
• Strong communication and storytelling skills, with the ability to translate complex analyses into clear, decision-driving insights for business stakeholders.
• A self-starter with a strong ownership mindset proactively identifying growth levers and driving initiatives rather than waiting for direction.
• Proven ability to build trusted cross-functional relationships and promote a data-driven decision-making culture across Product, Growth, and Leadership teams with strong commercial judgment, able to balance experimentation rigor with business velocity and prioritisation trade-offs.

What You’ll Get In Return:

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their assigned Indian state. Additionally, you can work from a different country or Indian state for 90 days of the year. Plus, you’ll get:

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

Key Skills/Competency

• Product Analytics
• SQL
• Python
• A/B Testing
• Causal Inference
• Experimentation Design
• KPI Management
• Data Storytelling
• Fintech Domain
• Stakeholder Management