Senior Product Marketing Manager
ThoughtSpot · Bengaluru, Karnataka, India
- On site
- Full-time
- $150,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Drive growth via product marketing strategy.
- Create compelling assets and campaigns.
- Influence product and sales execution.
- Collaborate cross-functionally.
- 5+ years B2B SaaS experience required.
About the role
About the Role
We are looking for an experienced Senior Product Marketing Manager to contribute to our global product marketing strategy and execution. In this role, you will help the global Product Marketing team drive customer and revenue growth by reinforcing our leadership position in the market through compelling value-driven assets and campaigns. You'll focus on enhancing engagement with prospects, users, and buyers while gathering key market insights to influence product strategy and sales execution.
Your key performance indicators will include improving product line ARR, boosting product activation and adoption (NRR), increasing competitive win rates, and driving expansion plays. This role requires building strong cross-functional relationships with teams including product management, sales, sales engineering, and the broader marketing team to create long-term value for our customers and the business.
You are:
- A storyteller who thrives on turning complex product capabilities into clear, differentiated value.
- Customer-obsessed and deeply curious about how real users work with data every day.
- A self-starter who loves taking ownership of an area and running with it.
- Experienced in B2B SaaS, especially in AI, embedded analytics or business intelligence.
- Comfortable leading cross-functional initiatives, building compelling content, and leading product launches.
What you'll do:
Content & Storytelling
- Create customer-facing content, including solution briefs, blogs, landing pages, webinars, presentations, and videos.
- Partner with sales engineering to craft compelling live and recorded demos that showcase ThoughtSpot Embedded in action.
- Partner with customer marketing for case studies and user stories that highlight how customers are transforming their workflows with Intelligent Apps.
Product Positioning & Messaging
- Help evolve the positioning and messaging for the Intelligent Apps track.
- Translate features into clear customer value propositions for product leaders and developers.
- Define the Why Now, Why ThoughtSpot Embedded story for this space.
Go-to-Market Strategy
- Orchestrate product launches for new capabilities.
- Partner with product and demand gen teams to bring features to market and drive adoption.
- Align messaging and campaign strategy across field, customer marketing, and partner marketing teams.
Sales Enablement
- Equip the sales team with enablement materials and training sessions that clearly convey the value of embedded analytics.
- Partner with competitive intelligence for battlecards, discovery guides, and talk tracks to support competitive differentiation.
- Serve as the voice of the customer for field teams and help refine messaging based on direct feedback.
Product Partnership
- Provide strategic input to product teams on roadmap priorities, customer needs, and competitive insights.
- Collaborate closely with UX, product managers, and engineering to bring user empathy into the product experience.
What you'll bring:
Required
- 5+ years of experience working in product marketing or solution marketing, ideally in B2B SaaS.
- Experience with BI tools, analytics platforms, or productivity software.
- Demonstrated success in building engaging content, crafting narratives, launching products, and driving go-to-market success.
- Exceptional written and verbal communication skills.
- Strong cross-functional leadership skills and the ability to influence without authority.
- Passion for data, storytelling, and enabling teams.
Preferred
- Background or experience with platforms like ThoughtSpot, Looker, Power BI, Notion, or Airtable.
- Understanding of internal and external analytics, mobile BI, or enterprise integrations.
- Familiarity with the modern data stack (e.g., Snowflake, dbt, Monte Carlo, Fivetran).
- Prior experience in a high-growth environment or working on multi-product platforms.
Key skills/competency
- Product Marketing
- B2B SaaS
- AI
- Embedded Analytics
- Business Intelligence
- Content Creation
- Go-to-Market Strategy
- Sales Enablement
- Product Launches
- Cross-functional Collaboration
Skills & topics
- Product Marketing Manager
- Product Marketing
- SaaS
- B2B
- AI
- Analytics
- Business Intelligence
- Go-to-Market
- Content Marketing
- Product Launch
How to get hired
- Tailor your resume: Highlight your 5+ years of B2B SaaS product marketing experience, content creation, and GTM strategy success.
- Showcase storytelling skills: Emphasize your ability to translate complex features into clear customer value propositions and compelling narratives.
- Demonstrate cross-functional leadership: Provide examples of influencing without authority and collaborating effectively with product, sales, and marketing teams.
- Research ThoughtSpot's products: Understand their AI, embedded analytics, and business intelligence offerings, mentioning familiarity with platforms like Looker or Power BI.
- Prepare for interview questions: Be ready to discuss your experience with product launches, sales enablement, and driving adoption in a high-growth environment.
Technical preparation
Study BI tools like ThoughtSpot, Looker, Power BI.,Familiarize with modern data stack concepts.,Practice crafting value propositions for features.,Prepare demo talk tracks for analytics platforms.
Behavioral questions
Describe a complex product launch you led.,How do you gather and use market insights?,Share an example of influencing without authority.,How do you ensure customer empathy in product?
Frequently asked questions
- What are the key responsibilities for a Senior Product Marketing Manager at ThoughtSpot?
- The Senior Product Marketing Manager at ThoughtSpot is responsible for developing and executing global product marketing strategies. This includes creating customer-facing content, defining product positioning and messaging, orchestrating go-to-market strategies for new capabilities, enabling the sales team, and providing strategic input to product teams. The role aims to drive customer and revenue growth by reinforcing market leadership and enhancing engagement with prospects and users.
- What experience is required for this Senior Product Marketing Manager role at ThoughtSpot?
- Required experience includes 5+ years in product marketing or solution marketing, preferably within B2B SaaS. Candidates should have experience with BI tools, analytics platforms, or productivity software, with a demonstrated success in content building, narrative crafting, product launches, and go-to-market execution. Strong communication, cross-functional leadership, and a passion for data and storytelling are also essential.
- What preferred qualifications would make a candidate stand out for the Senior Product Marketing Manager position at ThoughtSpot?
- Preferred qualifications include experience with platforms like ThoughtSpot, Looker, Power BI, Notion, or Airtable. Understanding of internal/external analytics, mobile BI, enterprise integrations, or familiarity with the modern data stack (Snowflake, dbt, etc.) are also beneficial. Prior experience in a high-growth environment or working on multi-product platforms would be a plus.
- How does ThoughtSpot foster cross-functional collaboration for its Senior Product Marketing Managers?
- ThoughtSpot fosters cross-functional collaboration by requiring Senior Product Marketing Managers to build strong relationships with product management, sales, sales engineering, and the broader marketing team. This collaboration is crucial for influencing product strategy, executing go-to-market plans, developing sales enablement materials, and ensuring user empathy is integrated into the product experience.
- What is the career growth potential for a Senior Product Marketing Manager at ThoughtSpot?
- While specific career paths are not detailed, a Senior Product Marketing Manager role at ThoughtSpot offers opportunities to significantly impact customer and revenue growth, refine product strategy, and lead major initiatives like product launches. The emphasis on cross-functional leadership and working in a high-growth environment suggests potential for advancement within product marketing or related strategic roles.