Senior Creative Strategist

About the Client

The client is a performance-driven creative advertising agency producing high-converting ads for fast-growing eCommerce brands. They specialize in UGC, podcast-style, and street-interview style creative built to drive measurable results — not just impressions. They partner with brands spending $1M+/month on paid traffic and help them scale through customer psychology, sharp angles, and rapid testing. This is a results-first, fast-moving environment where creative thinking meets performance data.

The Role: Senior Creative Strategist

We’re looking for a high-level performance Senior Creative Strategist who has already written ads that scaled — and can clearly explain why they worked. You’ll lead creative thinking across multiple brands, owning research, angles, scripting, and performance iteration. This is not a junior copy role; we want someone who brings the thinking, not waits for it.

What You’ll Be Responsible For

• Deep customer and market research (reviews, comments, competitor ads, forums)
• Identifying emotional drivers, objections, and buying triggers
• Writing high-converting ad scripts weekly (UGC, statics, AI-assisted, high-production)
• Developing angles based on awareness levels and market sophistication
• Collaborating with editors, designers, and creators to execute concepts
• Reviewing creative output and giving clear, actionable feedback
• Analyzing ad performance weekly and iterating based on data
• Running Loom reviews and unblocking creative bottlenecks

You are responsible for ideas → scripts → performance thinking → iteration.

What Success Looks Like

• Ads that consistently scale in paid traffic
• Strong hooks, emotional resonance, and clear messaging
• Creative grounded in real customer psychology
• Fast iteration cycles driven by performance data
• Clear direction that elevates editors and creators

Required Experience

You must have direct response ad experience, not just brand or organic content. You should:

• Have written ads that scaled on Meta (and explain why)
• Be confident reading creative metrics (CTR, hold rate, CVR, ROAS)
• Understand awareness levels in advertising
• Think naturally in angles, objections, emotional triggers, and offers
• Be fast, decisive, and performance-oriented
• Work independently without constant direction

Familiarity with classic direct-response frameworks and marketing psychology is a strong plus.

Tools You’ll Use

• Meta Ads Manager
• Notion
• Google Docs & Drive
• Slack
• AI tools (ChatGPT, Claude, etc.)
• Loom

Compensation & Benefits

• Remote contractor role
• Flexible paid time off (with team coordination)
• Performance bonuses: $200 per top-performing creative (up to 3/month)
• High-performance, no-micromanagement culture
• Room to grow into leadership as the agency scales
• Opportunity to work on major eCommerce ad accounts

Hiring Process

• Portfolio & profile review
• Interview
• Paid test task
• Offer

Who Thrives Here

People who:

• Love digging deep into research
• Care about both great creative and real results
• Can generate lots of ideas quickly — and explain the psychology behind them
• Take ownership, move fast, and stay accountable

If you’re obsessed with story, persuasion, and performance, you’ll fit right in. If this sounds like you, we’d love to meet you.

Key skills/competency

• Performance Marketing
• Direct Response Advertising
• eCommerce Strategy
• Creative Scripting
• Customer Research
• Data Analysis
• Meta Ads Management
• Conversion Rate Optimization
• UGC Creative
• Marketing Psychology