Content Research Expert

Job Title & Snapshot

As a Content Research Expert, also known as a Viral Content Strategist, your core mission is to deliver 30–50 viral-ready content ideas per client, every month, at scale.

About the Company

thetalo.co empowers creators and beginners aged 45 and above to grow their presence using short-form content. We welcome 80–100 new clients monthly, each requiring 30–50 meticulously researched content ideas. These ideas must perfectly align with the client’s niche, personality, and monetization goals.

The Role Overview

Each new client demands 30–50 strategic content ideas. This isn't about mere inspiration or guesswork; it's about providing replicable viral formats precisely tailored to their niche. Every idea must be grounded in proven viral content within the client’s specific domain. You will furnish the original content reference and clear, actionable guidance on how the client can replicate the format in their unique voice. This approach ensures clients leverage validated content formats, moving beyond generic AI suggestions or scripted content.

You will:

• Research viral Reels & TikToks
• Extract repeatable hooks
• Provide exact replication instructions
• Deliver structured Master Sheets

Responsibilities

Deliver 30–50 ideas per client through Viral Content Research & Replication Guidance:

• Research proven viral content within the client’s niche
• Include the reference link for each idea
• Explain why the content performed well (hook, format, structure)
• Provide a simple description showing how the client should replicate the concept
• Adapt the idea to the client’s niche and personality
• Categorize content (Hero / Educational / Entertaining / Promotional)
• Provide clear execution instructions
• Add 3 inspiration accounts per client
• Update internal content library
• Meet deadlines consistently

What Success Looks Like

• Clients can immediately film your ideas
• Hooks feel tailored — not generic
• Ideas reflect current platform trends
• Content performs above baseline
• Client satisfaction scores remain high
• Ideas are based on validated viral formats, not generic concepts
• Clients can understand and replicate ideas without needing scripts
• Guidance preserves authenticity and personal voice

Required Experience

• Content creation background
• Strategic market research ability
• Ability to think from the client’s perspective
• Strong written English
• Detail-oriented

Compensation

$800/month base with performance bonuses. Ramped Content Research Experts typically earn ~$1,100/month total, working full-time (7.5h/day).

Who Thrives

• Loves analyzing viral patterns
• High output, high accuracy
• Thinks strategically under time pressure

Who Struggles

• Creative but unstructured
• Misses deadlines
• Writes vague instructions

Apply

If you can reverse-engineer virality — apply by filling out this Application form https://forms.gle/8GrGdFzEg9h1ACFr5. We don’t need “creative.” We need strategic and scalable. This role does not involve writing full scripts or generating generic AI content. The objective is to reverse-engineer viral formats and provide clear guidance so clients can film authentic content quickly and confidently. Please note: due to application volume, only shortlisted candidates will be contacted.

Key skills/competency

• Viral Content Strategy
• Content Research
• Social Media Trends
• TikTok & Reels Analysis
• Market Research
• Content Replication
• Client Guidance
• Strategic Thinking
• Data-Driven Content
• Short-Form Video