Content Research Expert

Job Title & Snapshot

As a Content Research Expert, you will serve as a Viral Content Strategist, tasked with delivering 30–50 viral-ready content ideas per client, every month, at scale.

About the Company

thetalo.co helps creators and beginners aged 45 and above grow their presence using short-form content. We serve 80–100 new clients monthly, with each client receiving 30–50 thoroughly researched content ideas. These ideas must be precisely aligned with the client’s niche, personality, and monetization goals.

The Role Overview

Each new client requires 30–50 strategic content ideas. These are not mere inspirations or guesswork, but replicable viral formats specifically tailored to their niche. Every idea must be rooted in proven viral content within the client’s specific domain. You will provide the original content reference along with clear, actionable guidance on how the client can replicate the format using their unique voice. This approach ensures clients leverage validated content formats, moving beyond generic AI suggestions or scripted content.

You will:

• Research viral Reels & TikToks
• Extract repeatable hooks
• Provide exact replication instructions
• Deliver structured Master Sheets

Responsibilities

Your primary responsibility is to deliver 30–50 ideas per client, focusing on Viral Content Research & Replication Guidance.

• Research proven viral content within the client’s niche
• Include the reference link for each idea
• Explain why the content performed well (hook, format, structure)
• Provide a simple description showing how the client should replicate the concept
• Adapt the idea to the client’s niche and personality
• Categorize content (Hero / Educational / Entertaining / Promotional)
• Provide clear execution instructions
• Add 3 inspiration accounts per client
• Update internal content library
• Meet deadlines consistently

What Success Looks Like

Success in this role means:

• Clients can immediately film your ideas
• Hooks feel tailored — not generic
• Ideas reflect current platform trends
• Content performs above baseline
• Client satisfaction scores remain high
• Ideas are based on validated viral formats, not generic concepts
• Clients can understand and replicate ideas without needing scripts
• Guidance preserves authenticity and personal voice

Required Experience

• Content creation background
• Strategic market research ability
• Ability to think from the client’s perspective
• Strong written English
• Detail-oriented

Compensation

• $800/month base
• Performance bonuses
• Ramped Content Research Experts earn ~$1,100/month total
• Full-time (7.5h/day)

Who Thrives

• Loves analyzing viral patterns
• High output, high accuracy
• Thinks strategically under time pressure

Who Struggles

• Creative but unstructured
• Misses deadlines
• Writes vague instructions

Apply

If you possess the ability to reverse-engineer virality, we encourage you to apply by filling out our application form at https://forms.gle/8GrGdFzEg9h1ACFr5. We prioritize strategic and scalable thinking over generic creativity. This role specifically does not involve writing full scripts or generating generic AI content. The core objective is to reverse-engineer viral formats and provide clear guidance, enabling clients to film authentic content quickly and confidently.

Please note: due to application volume, only shortlisted candidates will be contacted.

Key skills/competency

• Viral Content Strategy
• Market Research
• Content Analysis
• Content Replication
• Short-form Video
• TikTok
• Reels
• Content Categorization
• Strategic Thinking
• Detail Orientation