Marketing Coordinator, Strategy

About the Role & Team

The Walt Disney Company's Games & Digital Entertainment business is one of the world's largest licensors of games across multiple platforms. Our teams work closely with internal and external development partners to create original stories through high-quality games and experiences inspired by the worlds of Disney, Pixar, Marvel, Lucasfilm, 20th Century Studios and more.

The Disney Digital Entertainment team is seeking a Marketing Coordinator, Strategy to support some of Disney Digital Entertainment’s most exciting licensed and vertical projects. This hands-on marketer will help to deliver forward-thinking campaigns across a variety of projects.

Putting players and storytelling at the heart of everything we do, the Disney Digital Entertainment marketing team partners with the world-class teams at Disney and works with top-tier industry talent to execute compelling campaigns that captivate audiences globally.

As a creative marketer, you will help to develop new ideas, weave a compelling narrative, guide, and collaborate with partners to deliver truly breakthrough audience experiences.

You will report to the Senior Marketing Manager.

This is a Full-Time role

What You Will Do

• Strategic Marketing: Support the marketing team in the development and execution of Go-to-Market (GTM) plans for assigned licensed and vertical projects to drive top-line growth and captivate audiences globally. Work closely with the project marketing lead to ensure marketing strategies align with the greater brand vision.
• Marketing Operations: Support day-to-day marketing operations and functions including managing master calendars, agendas, marketing material submissions, and project management tools.
• Cross-Company Collaboration: Assist in the development of compelling, performance-driven integrated synergy marketing campaigns for assigned projects globally (including region-specific activations) that contribute positively to the brand. Partner with key internal stakeholders (including PR, Synergy, Studio Marketing, and other Marketing Centers of Excellence across the company and more) to align marketing efforts and maximize impact.
• Data-Driven Insights: Leverage market research, intelligence, and analytics to support the thoughtful development of marketing plans and performance updates for assigned projects.
• Relationship Building & Partner Engagement: Cultivate and strengthen positive, outcome-oriented relationships with business partner marketing leads, building mutually beneficial and unique campaigns. Foster an environment of trust and transparency, effectively managing ongoing day-to-day partner communications to ensure alignment and maximize shared success.

Required Qualifications & Skills

• 1+ years of experience in Marketing in the gaming industry strongly preferred.
• Goal-oriented strategic, creative, and proactive problem solver with a proven track record of taking ownership and driving results.
• Strong interpersonal skills with a high level of corporate professionalism and organizational savvy.
• Excellent analytical skills — ability to translate qualitative/quantitative data into actionable insights that get results.
• Strong communication skills, with a track record of supporting marketing teams to execute creative briefs, GTM plans, and postmortems that deliver clear business results.
• Deep knowledge of the entertainment landscape, pop culture, social media, and gaming media trends.
• Creative thinker who is comfortable with ambiguity and thrives on bringing new ideas to life.

Key skills/competency

• Gaming Marketing
• Go-to-Market Strategy
• Project Management
• Cross-Functional Collaboration
• Market Research
• Data Analysis
• Relationship Management
• Pop Culture Knowledge
• Social Media Marketing
• Creative Campaign Development