Analyst, Data Outcomes & Attribution
The Walt Disney Company
Job Overview
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Job Description
Department/Group Overview
The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of measurement in the advertising ecosystem. The Analyst, Data Outcomes & Attribution will work on projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients.
Job Summary
The successful candidate will work directly with the Global Data Outcomes & Attribution team, as well as sales teams, agency partners, and brand partners to understand measurement needs and challenges. They will work with measurement vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients. This includes brand effectiveness, ROI measurement, and downstream behavior of the Disney audience. If you’re the kind of person who obsesses over details, thrives in a collaborative environment, and jumps at the opportunity to take on new challenges, Disney may be the place for you.
Responsibilities And Duties Of The Role
- Collaborate with the manager, senior manager, and a variety of external data providers and internal teams, to execute research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
- Develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities.
- Build reports for sellers to utilize with clients to help inform deals.
- Educate individual Disney Advertising Sales teams on full funnel measurement solutions including methodology overview, navigating vendor dashboards, and analyzing results.
Required Education, Experience/Skills/Training
- 2+ years of Experience in digital, digital video/TV, or media-focused data businesses.
- BA/BS in communications, data analytics, social sciences, or related field required.
- Knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
- Must have a comprehensive understanding of the media business.
- Must have excellent presentation and writing skills.
- Experience with attribution/ROI, brand lift vendors, or data providers is a plus.
- SQL experience is a plus.
- Must be a team player with the ability to build relationships with both internal and external clients.
Key skills/competency
- Data Analytics
- Advertising Measurement
- ROI Attribution
- Brand Effectiveness
- SQL
- Digital Media
- Data Matching
- Case Study Development
- Client Relationship Management
- Presentation Skills
How to Get Hired at The Walt Disney Company
- Research The Walt Disney Company's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their commitment to innovation and storytelling.
- Customize your resume for data outcomes: Highlight experience in advertising measurement, data attribution, and ROI analysis, specifically tailoring it to the Analyst, Data Outcomes & Attribution role.
- Demonstrate media business acumen: Showcase your comprehensive understanding of the digital and traditional media landscape and advertising ecosystem in your application and interview responses.
- Prepare for technical and behavioral questions: Be ready to discuss your SQL skills, experience with measurement methodologies, and examples of collaborative client-facing projects.
- Network within the industry: Connect with professionals at The Walt Disney Company on LinkedIn, attend industry events, and seek informational interviews to gain insights and potential referrals.
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