Strategy & Insights Manager @ The Shelf Influencer Marketing Agency
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About The Shelf
The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns for top brands and platforms. With performance-first strategies and a people-first culture, The Shelf stands apart by delivering impressive campaign results and a true 40-hour workweek.
About the Role
As a Strategy & Insights Manager, you will shape the future of influencer marketing. Your role will involve bringing data to life through storytelling, driving strategic growth initiatives, and supporting innovation across internal products and marketing efforts.
What You'll Do
- Market Intelligence: Research platforms, brands, and verticals and use social listening tools (e.g., Infegy, Brandwatch) to uncover insights and cultural trends.
- Strategy & Insights Support: Build data-rich decks, translate data into compelling narratives, and align creator ecosystems with campaign goals.
- AI & Content Intelligence: Track influencer content indexing in AI and search, and support trendspotting and creator discovery using AI.
- Cross-Functional Collaboration: Work with teams including Creative, New Business, Marketing, and Product to evolve research methods and reporting frameworks.
Qualifications
- 6–8 years experience in strategy, insights, consumer research or influencer marketing.
- Strong writing and storytelling skills that bring clarity to complexity.
- Curious, proactive, and scrappy approach in turning noise into signal.
- Familiarity with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT.
- Proficiency with Google Slides or PowerPoint.
- Bonus for trend forecasting, creator discovery, or early-stage AI experience.
- Bonus for startup or marketing-tech company experience.
Why You’ll Love It Here
Enjoy 100% covered healthcare, flexible PTO, genuine company holidays, and in-person off-sites in Atlanta that foster real connection, all while maintaining a balanced, 40-hour workweek.
Key skills/competency
Strategy, Insights, Influencer Marketing, Data Analysis, Storytelling, AI, Market Research, Content Intelligence, Trend Forecasting, Collaboration
How to Get Hired at The Shelf Influencer Marketing Agency
🎯 Tips for Getting Hired
- Customize your resume: Highlight influencer marketing and data storytelling.
- Tailor your cover letter: Address strategic insights and creative storytelling.
- Showcase relevant tools: Emphasize experience with Infegy, ChatGPT, etc.
- Prepare data examples: Include quantitative campaign results in examples.