Head of Growth Marketing
@ The Shelf Influencer Marketing Agency

Hybrid
$150,000
Hybrid
Full Time
Posted 6 hours ago

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XXXXXXXXX XXXXXXXXX XXXXXXX****** @theshelf.com
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Job Details

About The Shelf

At The Shelf, we hack algorithms with outrageous creativity and data-backed insights, turning cultural relevance into measurable ROI. We are scaling fast, partnering with top-tier brands and building a marketing engine that practices what we preach.

Role Overview

The Head of Growth Marketing will lead our evolution by driving revenue growth and positioning The Shelf as a category-leading brand. This role combines full-funnel ownership using AI-powered content, paid media, ABM, influencer outreach, and event-driven strategies.

What You'll Own & Deliver

Strategic Growth Mandate: Architect a unified GTM engine combining demand gen, ABM, influencer marketing, paid channels and AI-first content. Lead brand expansion and drive measurable outcomes including pipeline growth and enterprise deal closes.

Key Objectives & Milestones: Acquire 35-40 new enterprise accounts (~$1M+ each), elevate brand metrics, and improve funnel efficiency from MQL to SQL to Closed.

Growth Levers & Execution: Develop AI-powered content, influencer & creator strategy, ABM campaigns, paid & organic acquisition strategies, and event-driven content flywheels. Establish measurement systems with clear metrics and dashboards.

Leadership & Coordination: Co-own pipeline goals with Sales, manage marketing budget and P&L, mentor a high-performance team, and serve as the internal market voice.

What You'll Do

Generate a reliable stream of enterprise leads and $1M+ opportunities, enhance brand authority through thought leadership, and build a scalable content to demand attribution flywheel while ensuring strong ROI and funnel performance.

You, the Perfect Match

  • 7-10+ years in growth marketing with significant leadership experience.
  • Proven track record in scaling enterprise B2B or high-growth marketing organizations.
  • Expert in multi-channel demand engines, ABM, and combining brand & demand strategies.
  • Analytical and hands-on digital marketer experienced with SEO, paid media, and conversion optimization.
  • Strong communicator, collaborator, and leader capable of aligning cross-functional teams.

Why The Shelf

You will operate at the intersection of creativity, influence and performance, working with a global team of creative, strategic, and data-first minds. Our culture values boldness, curiosity and impact over hierarchy. Enjoy remote-friendly work with roots in Atlanta.

Key skills/competency

  • Growth Marketing
  • Demand Generation
  • ABM
  • AI-Powered Content
  • Influencer Strategy
  • Paid Media
  • SEO
  • Performance Optimization
  • Team Leadership
  • Analytics
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How to Get Hired at The Shelf Influencer Marketing Agency

🎯 Tips for Getting Hired

  • Customize your resume: Highlight growth marketing and leadership experience.
  • Showcase multi-channel strategy: Detail ABM, AI, and influencer examples.
  • Prepare case studies: Provide metrics on pipeline and ROI improvements.
  • Research The Shelf: Understand their creative and data-first approach.

📝 Interview Preparation Advice

Technical Preparation

Review AI content creation tools.
Understand digital marketing analytics.
Practice funnel optimization techniques.
Familiarize with multi-channel ABM strategies.

Behavioral Questions

Describe managing cross-functional teams.
Explain solving performance challenges.
Discuss leadership during rapid growth.
Illustrate handling ambiguity in strategy.

Frequently Asked Questions