Want to get hired at The Shelf Influencer Marketing Agency?
Head of Growth Marketing
The Shelf Influencer Marketing Agency
Original Job Summary
About The Shelf
At The Shelf, we hack algorithms with outrageous creativity and data-backed insights, turning cultural relevance into measurable ROI. We are scaling fast, partnering with top-tier brands and building a marketing engine that practices what we preach.
Role Overview
The Head of Growth Marketing will lead our evolution by driving revenue growth and positioning The Shelf as a category-leading brand. This role combines full-funnel ownership using AI-powered content, paid media, ABM, influencer outreach, and event-driven strategies.
What You'll Own & Deliver
Strategic Growth Mandate: Architect a unified GTM engine combining demand gen, ABM, influencer marketing, paid channels and AI-first content. Lead brand expansion and drive measurable outcomes including pipeline growth and enterprise deal closes.
Key Objectives & Milestones: Acquire 35-40 new enterprise accounts (~$1M+ each), elevate brand metrics, and improve funnel efficiency from MQL to SQL to Closed.
Growth Levers & Execution: Develop AI-powered content, influencer & creator strategy, ABM campaigns, paid & organic acquisition strategies, and event-driven content flywheels. Establish measurement systems with clear metrics and dashboards.
Leadership & Coordination: Co-own pipeline goals with Sales, manage marketing budget and P&L, mentor a high-performance team, and serve as the internal market voice.
What You'll Do
Generate a reliable stream of enterprise leads and $1M+ opportunities, enhance brand authority through thought leadership, and build a scalable content to demand attribution flywheel while ensuring strong ROI and funnel performance.
You, the Perfect Match
- 7-10+ years in growth marketing with significant leadership experience.
- Proven track record in scaling enterprise B2B or high-growth marketing organizations.
- Expert in multi-channel demand engines, ABM, and combining brand & demand strategies.
- Analytical and hands-on digital marketer experienced with SEO, paid media, and conversion optimization.
- Strong communicator, collaborator, and leader capable of aligning cross-functional teams.
Why The Shelf
You will operate at the intersection of creativity, influence and performance, working with a global team of creative, strategic, and data-first minds. Our culture values boldness, curiosity and impact over hierarchy. Enjoy remote-friendly work with roots in Atlanta.
Key skills/competency
- Growth Marketing
- Demand Generation
- ABM
- AI-Powered Content
- Influencer Strategy
- Paid Media
- SEO
- Performance Optimization
- Team Leadership
- Analytics
How to Get Hired at The Shelf Influencer Marketing Agency
🎯 Tips for Getting Hired
- Customize your resume: Highlight growth marketing and leadership experience.
- Showcase multi-channel strategy: Detail ABM, AI, and influencer examples.
- Prepare case studies: Provide metrics on pipeline and ROI improvements.
- Research The Shelf: Understand their creative and data-first approach.