Audience Intelligence Manager

About The Shelf

At The Shelf, consumer insight is central to how we build marketing campaigns. Our strategy team begins by understanding audiences: who they are, what they care about, and how they behave online. These insights are then translated into creator strategies, creative concepts, and performance-driven campaigns for global brands.

We partner with companies like Samsung, Uniqlo, H&M, and other leading brands to design creator campaigns rooted in audience understanding, cultural relevance, and measurable performance.

We are seeking someone who enjoys transforming consumer research, audience intelligence, and cultural insight into marketing strategy. If you have experience in consumer insights, audience research, social intelligence, or media strategy and are eager to see your insights directly shape real campaigns, this Audience Intelligence Manager role is ideal for you.

About The Audience Intelligence Manager Role

This role bridges consumer research, audience intelligence, and marketing strategy. You will analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners. Unlike many insight roles where research concludes with a report, your contributions here will directly influence how campaigns are designed and executed.

You will collaborate closely with internal teams and company leadership to translate insights into strategic recommendations that drive tangible marketing outcomes. The insights generated by this Audience Intelligence Manager position will not only influence campaign strategy but also the broader thinking and thought leadership that defines how The Shelf advises brands.

What You'll Do as an Audience Intelligence Manager

• Translate consumer insights into campaign strategy: Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies. Use social listening and cultural signals to identify emerging conversations and trends. Translate findings into clear strategic recommendations for internal teams and clients.
• Develop insight-driven creator strategies: Identify audience segments and communities relevant to brand campaigns. Inform creator selection and creative direction using consumer insights. Collaborate with creative, account, and media teams to shape campaign concepts.
• Support client strategy and campaign planning: Contribute to campaign strategy development for major brand partners. Present insights and strategic recommendations internally and to clients. Help develop messaging frameworks grounded in audience motivations and behavior.
• Contribute to thought leadership: Identify emerging trends in consumer behavior and creator marketing. Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking.

Who This Role Is Great For

This Audience Intelligence Manager role is a perfect fit for someone who enjoys connecting consumer behavior with marketing strategy. You may currently work in roles such as consumer insights or research teams, audience strategy or intelligence at media agencies, social listening or cultural intelligence teams, or data and analytics within creator marketing platforms. This opportunity is for those who analyze audience data or consumer research but desire to see those insights directly influence creative ideas, creator partnerships, and real marketing campaigns.

What We're Looking For

• 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles.
• Experience translating research or audience data into marketing or strategic recommendations.
• Strong analytical thinking combined with clear storytelling and presentation skills.
• Comfort working with both qualitative and quantitative insights.
• Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.

Why This Audience Intelligence Manager Role Is Different

At many companies, insights stop at a report or presentation. At The Shelf, insights drive real marketing decisions. Your work will directly influence:

• Campaign strategy
• Creator selection
• Creative direction
• How brands approach creator marketing

This role also involves working closely with leadership and offers the opportunity to help shape how our strategy team evolves as the company continues to grow.

What We Offer

• Fully remote team across the US, Canada, and Europe.
• Opportunity to work with leading global brands.
• Competitive salary and benefits.
• Flexible work environment.
• A chance to help shape the future of insights-driven creator marketing.

Key Skills/Competency

• Consumer Insights
• Audience Strategy
• Market Research
• Social Listening
• Data Analysis
• Influencer Marketing
• Campaign Strategy
• Strategic Planning
• Qualitative & Quantitative Research
• Presentation Skills