Sales Trainer
The Sales Factory · Canada
- Hybrid
- Full-time
- $85,000 / year
- Canada
Job highlights
- Design and deliver sales training programs.
- Coach BDRs and other sales roles.
- Build scalable training systems from scratch.
- Adapt training as business needs shift.
- Drive sales performance through data.
About the role
About The Sales Factory
The Sales Factory is a fast-growth B2B prospecting company on a mission to be the gold standard for outbound sales prospecting. We help organizations close more deals through stronger research, better qualification, and engagement early in the sales funnel. Our prospecting teams use cutting-edge technology to find the right target audiences, then deploy trained Business Development Representatives to move opportunities down the pipeline for our clients using proprietary strategies. We are growing fast. If you want to be part of an expanding team and help shape how the next generation of sales talent is built, this role is for you.The Opportunity
This is not a static training role. The Sales Factory is a dynamic, fast-moving organization where processes evolve, new client campaigns launch, and team needs shift quickly. We are looking for a Sales Trainer who thrives in that environment, builds structured learning from the ground up, and is ready to adapt on the fly as the business changes. You will own new hire onboarding and ongoing skills development across the organization, with a primary focus on our Business Development Representatives (BDRs). Training will also extend to Account Managers, Account Executives, and other roles as required. A significant portion of this role will involve creating training content from scratch, not just managing existing materials. Our BDR team currently includes 50 reps working across various client campaigns in a fully remote environment. Your job is to take strong candidates from across the country, accelerate their development into well-rounded BDRs and future sales leaders, and build the systems that make that repeatable and scalable.What You Will Own
- Design and deliver new hire onboarding for BDRs, AMs, AEs, and other roles as required, building training content from net new when no existing material exists
- Coach current reps through call reviews, email audits, and performance data, developing individualized plans for those who need additional support
- Build and maintain a BDR skills progression framework with defined milestones, competency thresholds, and promotion criteria
- Manage training content within the LMS and maintain performance tracking systems in Airtable and HubSpot
- Update training and coaching materials quickly as new processes roll out, campaigns change, or business needs shift
- Develop sales performance scorecards, evaluate training ROI, and bring data-backed recommendations to leadership
Required Qualifications
- Bachelor's degree in a relevant field
- 2 to 3 years of hands-on experience in business development, sales development, or outbound sales including cold calling and cold emailing
- Proven ability to build training content from scratch, not just deliver existing programs
- Experience working within an LMS platform to build, manage, and update training curriculum
- Proficiency in Airtable for tracking, reporting, and process documentation
- Working knowledge of HubSpot CRM for rep activity tracking and pipeline context
- Strong coaching skills with the ability to give specific, actionable, behavioral feedback
- Highly process-oriented with a demonstrated ability to document and systematize workflows
- Comfortable working in a fast-changing environment where responsibilities evolve and no training program stays static
- Able to adapt quickly when new processes are rolled out, updating training and coaching materials without delay
- Very self-motivated, organized, and goal-oriented in a remote work environment
Preferred Qualifications
- Prior experience in a formal sales training, enablement, or L&D role
- Background in education, instructional design, or adult learning principles
- Passion for sales psychology, human behavior, and what drives performance
- High emotional intelligence with a genuine ability to connect with reps at different stages of development
- Experience training roles beyond BDRs, including AEs, AMs, or client-facing teams
- Familiarity with outbound prospecting tools and tech stacks commonly used in B2B sales environments
What to Expect In This Role
This role is intentionally designed to evolve. As The Sales Factory grows, adds clients, and refines its methodology, the training function grows with it. You will not be handed a finished program to maintain. You will be building, improving, and rebuilding as the business demands. If you prefer stable and predictable, this is not the right fit. If you are energized by ownership, iteration, and making a direct impact on people and performance, this is exactly the kind of role you have been looking for. Together we are building a culture that embraces diversity and learning, humility and excellence. The Sales Factory is committed to building an inclusive and diverse workforce. We are an Equal Opportunity Employer and welcome people from all backgrounds, experiences, abilities, and perspectives.Key skills/competency
- Sales Training
- Onboarding
- Skills Development
- Coaching
- Content Creation
- LMS Management
- Airtable
- HubSpot CRM
- Sales Performance
- Instructional Design
Skills & topics
- Sales Trainer
- Sales Training
- BDR Training
- Outbound Sales
- Cold Calling
- Cold Emailing
- Onboarding
- Skills Development
- Coaching
- LMS
- Airtable
- HubSpot CRM
- Instructional Design
- Remote
- B2B Sales
How to get hired
- Tailor your resume: Highlight B2B sales development experience and content creation skills.
- Showcase LMS/CRM proficiency: Emphasize experience with Airtable, HubSpot, and LMS platforms.
- Quantify achievements: Provide data on training ROI or performance improvements.
- Demonstrate adaptability: Express enthusiasm for fast-paced, evolving environments.
- Prepare for case studies: Be ready to discuss how you'd build a training program.
Technical preparation
Master Airtable for data tracking.,Become proficient in HubSpot CRM.,Learn LMS functionalities deeply.,Practice creating sales training modules.
Behavioral questions
Describe building training from scratch.,How do you coach underperformers?,How do you adapt to change?,How do you measure training effectiveness?
Frequently asked questions
- What is the primary focus of the Sales Trainer role at The Sales Factory?
- The primary focus of the Sales Trainer role at The Sales Factory is to own new hire onboarding and ongoing skills development, with a particular emphasis on Business Development Representatives (BDRs). This includes creating training content from scratch and coaching current reps.
- Is this a remote position for the Sales Trainer?
- Yes, the Sales Trainer role is a fully remote position, supporting a BDR team of 50 reps working across various client campaigns nationwide.
- What kind of training content will I be creating as a Sales Trainer at The Sales Factory?
- As a Sales Trainer at The Sales Factory, you will be creating training content from scratch for new hire onboarding and ongoing skills development. This includes building a BDR skills progression framework and updating materials as processes and campaigns change.
- What are the key technology platforms used in this Sales Trainer role?
- Key technology platforms for this Sales Trainer role include an LMS for training content management, Airtable for tracking and documentation, and HubSpot CRM for rep activity and pipeline context.
- How does The Sales Factory approach training and development for its BDRs?
- The Sales Factory approaches training and development by focusing on building structured learning from the ground up, creating repeatable and scalable systems, and providing individualized coaching through call reviews, email audits, and performance data.
- What type of candidate thrives in this Sales Trainer role at The Sales Factory?
- The ideal candidate for this Sales Trainer role thrives in a dynamic, fast-moving environment, enjoys building structured learning from scratch, is comfortable adapting to change, and is energized by ownership and making a direct impact on people and performance.
- What are the minimum qualifications for the Sales Trainer position?
- Minimum qualifications include a Bachelor's degree, 2-3 years of experience in business development or outbound sales (including cold calling/emailing), proven ability to build training content from scratch, experience with an LMS, Airtable, and HubSpot CRM, and strong coaching skills.