Assistant Manager - Digital Marketing
The Ritz-Carlton Hotel Company, L.L.C. · Bengaluru, Karnataka, India
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- On site
- Full-time
- ₹2,000,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Drive revenue via digital marketing strategies.
- Develop and execute marketing plans.
- Manage hotel's digital presence and brand integrity.
- Collaborate with regional and hotel teams.
- Showcase F&B promotions and drive awareness.
About the role
Job Summary
Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region. Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.
Candidate Profile
Education and Experience Required:
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
- OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
Core Work Activities - Marketing and Digital
- Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).
- Cultivates partnership with and active participation in demand generation strategy development (SMR).
- Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
- Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
- Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice.
- Leads the strategic pull-through of continent and brand promotions and campaigns.
- Partners with Revenue Management to develop and execute promotional strategy.
- Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
- Supports group lead generation efforts.
- Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.
- Manages internal and external partners to verify deliverables are executed to support hotel strategy.
- Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
- Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.
Core Work Activities - Content Management
- Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
- Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).
- Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
- Creates landing pages and Discovery Pages to enhance content, as applicable.
- Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Core Work Activities - Partnerships and Public Relations
- Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
- Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
- Manages PR agency, if applicable, or internal PR messaging.
- Manages execution of PR events and promotions.
Core Work Activities - Outlet and Ancillary
- Manages outlet marketing opportunities on third party and local partner sites.
- Defines in-house F&B programming in partnership with F&B Director and manage execution.
Core Work Activities - Social Media
- Develops and implements social strategy.
- Manages paid social media budget and strategy.
- Assists in reviewing social media content calendars and collect local area and property events.
Core Work Activities - General
- Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
- Measures and communicates success of campaigns and digital performance using relevant reports tools.
- Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
- Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.
- Completes other reasonable duties as requested by leadership.
Key skills/competency
- Digital Marketing Strategy
- Campaign Management
- Content Management
- Social Media Marketing
- SEO/SEM
- Partnership Development
- Public Relations
- Revenue Management
- Marriott.com and OTA platforms
- Data Analysis
Skills & topics
- Digital Marketing
- Marketing Manager
- Assistant Manager
- Hotel Marketing
- Digital Advertising
- Social Media Marketing
- Content Management
- SEO
- Campaign Management
- Hospitality Marketing
- Brand Management
- Revenue Growth
- Public Relations
- Marketing Strategy
- Bengaluru Jobs
How to get hired
- Tailor your resume: Highlight relevant marketing experience, digital advertising, and hospitality background to match job requirements.
- Showcase your skills: Emphasize expertise in SEO, social media, content management, and campaign analysis in your application.
- Prepare for interviews: Be ready to discuss your strategy development, partnership building, and revenue generation experience.
- Research The Ritz-Carlton: Understand their 'Gold Standards' and brand values to align your responses with their culture.
Technical preparation
Master digital marketing platforms and tools.,Practice SEO and SEM strategy implementation.,Develop content management system proficiency.,Analyze campaign data and reporting tools.
Behavioral questions
How do you align marketing with brand standards?,Describe building partnerships for marketing success.,How do you measure campaign success and adapt?,Share an example of driving revenue through digital means.
Frequently asked questions
- What are the key responsibilities for an Assistant Manager - Digital Marketing at The Ritz-Carlton Bangalore?
- The Assistant Manager - Digital Marketing will drive revenue through comprehensive digital marketing strategies, manage the hotel's online presence across various platforms, develop and execute marketing plans, showcase F&B promotions, and collaborate with regional and internal teams to ensure brand integrity and achieve business goals.
- What is the required education and experience for this role at The Ritz-Carlton?
- Candidates need either a 2-year degree in Marketing or a related field with 4 years of experience, or a 4-year bachelor's degree with 2 years of experience in sales, marketing, digital, or a related area. Hospitality marketing or digital advertising experience is preferred.
- How does The Ritz-Carlton Hotel Company approach digital marketing strategy?
- The Ritz-Carlton focuses on promoting on-brand messaging through traditional, digital, and social media to drive revenue and build brand awareness. They develop direct marketing plans, targeted campaigns, and activate channels to increase market share and consumer preference, while ensuring all efforts align with the hotel's overall goals and brand guidelines.
- What specific digital platforms are managed by this role?
- This role manages the property website, third-party channels (like OTAs), social media platforms, and email marketing. It also involves managing content on Marriott.com and ensuring proper execution of paid media campaigns.
- How important is understanding The Ritz-Carlton's brand and culture for this role?
- Understanding and embodying The Ritz-Carlton's 'Gold Standards,' which include the Employee Promise, Credo, and Service Values, is crucial. The role acts as a brand guardian, ensuring all marketing reflects the brand voice and delivers exceptional guest experiences.
- What kind of reporting is expected from the Assistant Manager - Digital Marketing?
- The role is responsible for running, reviewing, and analyzing key campaign performance reports. Findings and insights are articulated to stakeholders, and strategies are adjusted accordingly to maximize hotel revenue production and achieve set goals.
- Does this Assistant Manager role involve managing budgets?
- Yes, the Assistant Manager - Digital Marketing develops marketing plans and budgets for the hotel or group of hotels, aligning them with business priorities. They also reconcile the marketing plan monthly with accruals and forecasts in conjunction with the Director of Finance and manage paid social media budgets.