Head of AI Optimization and Search Authority

About the Role: Head of AI Optimization and Search Authority

The Reddit Marketing Agency is seeking a Head of AI Optimization and Search Authority to pioneer how our brand and clients achieve visibility across modern discovery systems. This pivotal role transcends traditional SEO, focusing on how content is interpreted, summarized, and cited by advanced AI systems, search engines, and emerging answer-driven interfaces.

You will be instrumental in defining a strategy that ensures our content establishes itself as a trusted source within AI training data, AI answers, and knowledge retrieval systems. This position demands a blend of strategic leadership and hands-on execution, requiring close collaboration with writers, analysts, and account management teams to craft content that consistently earns citations, builds authority, and achieves long-term visibility.

Key Responsibilities

• Define and lead the company’s AI Optimization strategy across search engines and AI discovery systems.
• Design frameworks to ensure content is structured, authoritative, and easily cited by AI systems.
• Coach and guide writers on producing content referenced by AI models, search engines, and knowledge systems.
• Translate complex subjects into clear, structured content for accurate AI interpretation and citation.
• Identify citation patterns across AI platforms and develop strategies to increase inclusion in responses.
• Develop repeatable processes linking content production with AI visibility and search authority.
• Work hands-on with content teams to refine articles, threads, and knowledge assets for improved discoverability.
• Analyze AI citation behavior, search performance, and content authority signals.
• Collaborate with marketing, product, and engineering teams to support technical foundations for AI discoverability.

Ideal Candidate Profile

• Deep expertise in SEO combined with a strong understanding of modern AI systems for information retrieval and referencing.
• Proven experience creating strategies that earn citations, references, and authority across search engines and AI systems.
• Strong ability to simplify complex topics and structure them for comprehension by both machines and humans.
• Experience coaching writers and editors to produce high-authority content.
• Comfort working hands-on with content, data, and technical teams.
• Strong analytical thinking, capable of connecting data insights with strategic initiatives.
• Clear communication skills to translate complex search and AI concepts into practical guidance.

What Makes This Role Unique

This position is at the cutting edge, sitting at the intersection of search, AI, and knowledge systems. You will play a foundational role in developing how our organization approaches AI visibility and search authority for years to come.

What We Offer

• Flexible remote work environment.
• Access to essential tools and resources for experimenting with AI visibility and search strategy.
• A unique opportunity to shape the next generation of search and discovery.

Key skills/competency

• AI Optimization Strategy
• Search Engine Optimization (SEO)
• Content Structuring
• AI Citation Analysis
• Knowledge Retrieval Systems
• Content Authority Building
• Natural Language Processing (NLP)
• Data Analysis
• Strategic Leadership
• Writer Coaching