Sr. Business Intelligence Analyst

Get To Know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to Know the Role: Sr. Business Intelligence Analyst

We are looking for a talented Sr. Business Intelligence Analyst who will drive change in the European Marketing organization through the influence of analytics and data insight capabilities at The Pokémon Company International. This position will be primarily responsible for delivering against marketing analytics roadmaps, providing recommendations, improving business processes, and aiding in driving marketing investment decisions through data. This role may include cross-collaboration with US Marketing teams and European Marketing to ensure consistency and quality reporting and analysis. This role will function as an analytic Subject Matter Expert (SME) to influence stakeholders and act as the analytical engine of the company to provide insights, support, and optimization on marketing campaigns. In addition, this position will assist in influencing and growing data strategy and measurement optimization across various initiatives and domains. The ideal candidate must have excellent communication skills, be self-directed, collaborative, drive accountability, and have a keen ability to analyze data to identify and communicate patterns.

What You’ll Do

• Own all parts of the analytics analysis from design, development, analyzing, interpreting, and summarizing data findings from marketing campaigns to European marketing stakeholders.
• Identify valuable patterns and insights across European Marketing groups and teams to drive impact on improvements for the organization across different product lines.
• Influence and drive data-driven decision-making on marketing investments and marketing strategy for the European marketing teams.
• Collaborate across offices to build standard reporting, analytics, and data standards for the domains.
• Drive recommendation and optimization solutions for automating data collection on technology and data platforms and products.
• Analyze data using statistics and other methodologies to solve business problems such as A/B testing recommendations.
• Become an analytic SME for high-value and high-impact projects to represent BI interests.
• Own and deliver the BI roadmap for each workstream.
• Integrate relevant information and disparate data sources in developing analysis, insights, and recommendations.
• Effectively scope, size, and plan the development of analytical solutions and set expectations accordingly.
• Create dashboards and visualizations to track key performance indicators and effectively communicate trends.
• Work with domain leadership to identify marketing goals, KPIs, and data strategy.
• Provide support for marketing campaign launches from an analytics perspective.

What You’ll Bring

• Eight (8) to eleven (11) years of relevant professional experience or a demonstrated equivalent level of expertise.
• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
• 4+ years or more providing analytics in the Marketing domain.
• Experience with data visualization through Looker, Tableau, or similar tools.
• Expert user of SQL for data analysis.
• Excellent statistics background and ability to explain analytical methodologies simply and thoroughly.
• Ability to work and communicate across multiple marketing teams and marketing domains.
• Experience with Google Analytics, Adobe Analytics, or similar web analytics tool is a plus.
• Experience with modern programming languages (Python, JavaScript, etc.) is a plus.
• Experience in marketing optimization methodologies like A/B testing is a plus.

How You’ll Be Successful at The Pokémon Company International

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What To Expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

Key skills/competency

• Marketing Analytics
• Data Insights
• SQL
• Data Visualization
• A/B Testing
• BI Roadmap
• KPI Tracking
• Stakeholder Management
• Statistical Analysis
• Business Process Improvement