Senior Strategist

About The New York Times

The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do as a company. This commitment drives our world-renowned newsroom, sending journalists to report from nearly 160 countries. We deeply focus on how readers experience our journalism, from print to audio to world-class digital and app destinations. Our business strategy centers on making journalism so good that it’s worth paying for.

Job Summary: Senior Strategist

The New York Times' T Brand Studio is seeking a creative and strategic individual to enhance our advertising sales strategy. This role involves identifying insights and inspiring ideas to boost revenue for our main advertiser categories. Success within T Brand's Strategy team demands strategic rigor, media expertise, and an editorial mindset. A high standard for visual presentations and a solid understanding of the advertising landscape are also crucial. This is a hybrid role based in our New York or Los Angeles headquarters, requiring typical in-office attendance three days per week. You will report to the Director of Strategy.

About The Role

As a Senior Strategist, you will contribute to both creative and media strategy, identifying insights and inspiring ideas that lead to comprehensive, 360-degree proposals for advertisers. Your work will help increase revenue across our core markets. As part of the award-winning T Brand Studio team, you will develop strategic solutions to address client challenges, collaborating closely with sales, planning, creative, and program management teams.

Key Responsibilities

• Build creative briefs based on clear insights derived from cultural research, audience data, and industry analysis.
• Collaborate and project manage across departments, including Partnerships, Sales, Ad Products, and Creative, to develop integrated client programs.
• Utilize research and data to support and enhance sales collateral through compelling storytelling.
• Address client challenges with proactive and responsive proposals, featuring clear narratives, insightful data, clean visuals, and a natural integration of “why NYT.”
• Lead creative and media brainstorms.
• Attend client and agency calls/in-person meetings to present our creative or media strategies.
• Contribute to internal and external company projects, such as go-to-market materials for specific verticals or sharing industry trends with sales and strategy teammates.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 6+ years of advertising/marketing experience, with a focus on creative or media strategy.
• 6+ years of experience with branded content, mobile, digital, social, and the broader advertising landscape.
• 6+ years of experience working in a collaborative sales and marketing environment.
• A proven history of developing strategic and creative advertising solutions/campaigns.
• A high degree of comfort presenting ideas directly to agency and brand contacts.
• Experience with high-performance team building, public speaking, and leadership.
• A deep understanding of the current branded content, mobile, digital, social, and advertising landscape.

Preferred Qualifications

• Agency experience.
• Experience in entertainment, technology, or financial services categories.
• Light design skills.

Compensation and Benefits

The annual base pay range for this role is between $90,000 - $100,000 USD. For U.S. roles, you may be eligible for variable pay, such as an annual bonus and restricted stock, depending on your role. Benefits may include medical, dental, and vision benefits, Flexible Spending Accounts (FSAs), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement, and professional development programs.

Key skills/competency

• Advertising Strategy
• Branded Content
• Digital Marketing
• Sales Strategy
• Client Relationship Management
• Market Research
• Data Analysis
• Project Management
• Storytelling
• Integrated Marketing Programs