Programmatic Technical Account Manager

The New York Times Mission

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The New York Times Advertising is looking for an organizational minded and relationship-driven Programmatic Technical Account Manager (TAM) to maximize further global revenue. You will sit at the intersection of sales, ad operations and data strategy - ensuring deal delivery. This is a hybrid role based in our New York headquarters, reporting to the Senior Director, Ad Monetization. You can typically expect to be in the office 3 days per week.

About The Programmatic Technical Account Manager Role

You will increase global revenue growth from existing Private Marketplace (PMP) deals through execution, optimization, and proactive partnership management. You will identify opportunities to expand spend, establish communication and engagement with prospects, and maximize revenue generating performance.

Responsibilities

• Lead the setup, trafficking, and activation of PMP deals across all SSPs, ensuring seamless configuration of targeting, pricing, creative approvals and flighting.
• Monitor live deals daily to confirm smooth delivery, troubleshoot pacing, bid rates, and win performance in real time.
• Increase deals for full spend and KPI achievement by providing proactive recommendations to sellers and clients on adjustments that create maximum value.
• Resolve technical issues (setup discrepancies, delivery shortfalls, reporting issues) through close collaboration with our teams (Ad Ops, Sales, Product) and external platform partners.
• Analyze deal-level data (bid density, floor performance, buyer frequency, and win rates) to uncover performance patterns and develop applicable optimization strategies.
• Partner with sellers to refine deal packaging, audience targeting, and pricing strategies based on performance insights and buyer behavior.
• Provide recurring reports and performance reviews to company partners and external clients, demonstrating Return on investment and highlighting growth opportunities.
• Develop real-time dashboards and pacing trackers to surface revenue opportunities and delivery risks before they impact outcomes.
• Create ad hoc reports for individual clients along with reporting at the agency or hold co. level.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 4+ years of experience in programmatic ad operations, account management, or yield management.
• 3+ years of working knowledge of major SSPs (e.g., Google Ad Manager, Magnite, Xandr, PubMatic, Index Exchange, OpenX).
• 3+ years of PMP and programmatic guaranteed deal structures, auction dynamics, and campaign delivery mechanics.
• Experience analyzing data and translating findings into actionable optimization recommendations.
• Experienced in project management, able to manage multiple live deals simultaneously.

Preferred Qualifications

• Proficiency with reporting tools (e.g., Adomik, Tableau, Excel, Google AdManager, TAM).
• Experience working on collaborative teams.
• Experience with public speaking especially with partners and clients.

Key skills/competency

• Programmatic Advertising
• PMP Deals
• SSPs
• Ad Operations
• Data Analysis
• Yield Management
• Account Management
• Sales Enablement
• Project Management
• Client Relationship Management