Associate Social Media Manager, Brand Marketing

About The New York Times

The mission of The New York Times is to seek the truth and help people understand the world. This commitment to independent journalism is central to everything we do. We boast a world-renowned newsroom, deploying journalists to report from nearly 160 countries. We deeply prioritize how our readers experience our journalism, from print to audio to a world-class digital and app destination. Our business strategy focuses on delivering journalism of such high quality that it is worth paying for.

The New York Times stands as one of the world's most influential news organizations, supported by 1,700 journalists and subscribers in every country. We are recognized for our independence, accuracy, depth, and authority, producing award-winning journalism, breaking news, opinion, commentary, and rich multimedia presentations.

Marketing plays a vital role in extending The Times's journalistic legacy and mission. Our goal is to articulate why quality journalism warrants a subscription. We create award-winning marketing that highlights our mission, leadership in the journalism industry, and various subscription avenues. Above all, our marketing is straightforward and relevant, demonstrating our profound value for readers and subscribers.

Role Summary: Associate Social Media Manager, Brand Marketing

As the Associate Social Media Manager, Brand Marketing, you will be instrumental in shaping and executing the strategic vision for The New York Times brand across our owned marketing social channels, including @mynytimes and @nytgames on Instagram and TikTok.

This hybrid role places you at the nexus of creative, strategy, operations, and insights. You will seamlessly transition between high-level strategic thinking and detailed execution, from participating in creative brainstorming to collaborating on content calendars and platform-specific implementations. We seek a proactive individual capable of navigating complex cross-functional workflows while staying attuned to cultural trends to authentically translate our brand messages into engaging social media content.

This position is a hybrid role based in our New York City headquarters, requiring typical in-office presence three days per week. You will report directly to the Senior Manager, Brand Social & Influencer.

Key Responsibilities

Platform & Calendar Management

• Support the daily operations of all brand social media channels, coordinating with project managers, producers, creative teams, and stakeholders.
• Collaborate with producers and project managers to maintain and update the brand content calendar, ensuring cross-functional alignment.

Content Publishing & Coordination

• Schedule and post all content across various channels using social management tools.
• Ensure content is complete, approved, and optimized for each platform, adhering to best social media practices.
• Recommend and coordinate collaboration opportunities with internal and external partners, including editorial social teams.
• Support campaign roll-outs and real-time content moments, such as activation amplification, community engagement, and earned media opportunities.

Community Management

• Refine and execute the community management approach.
• In collaboration with the social copywriter, engage with social media users via comments and DMs in a timely manner while upholding brand standards.
• Identify opportunities to engage with new audiences and deepen relationships with brand fans on social media.
• Support creator and talent workstreams by monitoring and engaging with their content.

Social Listening & Insights

• Identify trending topics, audience conversations, and cultural moments, then pitch relevant engagement opportunities.
• Flag key community insights, engagement trends, and potential brand and content opportunities to the broader team.
• Track and report on content performance, identifying optimization opportunities for engagement and reach.
• Contribute to regular reports by summarizing key metrics, learnings, and recommendations.
• Proactively learn about new tools and emerging platform features to optimize social performance and presence.

Content Creation and Strategy

• Support the social creative team with asset creation for stories and story highlights in partnership with designers and video creators.
• Collaborate with creative and partner teams to integrate insights and trends into content output.
• Support creator content reviews and feedback.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 2–4 years of experience managing and growing a social media account.
• Curious, collaborative, and thoughtful approach to work.
• Ability to work effectively with multidisciplinary team leads and newsroom partners.
• Proven ability to identify problems and opportunities, proposing solutions proactively.
• Strong editorial judgment coupled with creative and storytelling skills.
• Awareness of current online trends and conversations.
• A solid understanding of effective content and formats on different platforms, particularly Instagram and TikTok.
• Experience with analytics and social media scheduling tools such as Dash Social.
• Passion for The New York Times's mission and commitment to innovation and growth.
• Visual literacy and familiarity with asset creation processes.

Compensation and Benefits

The annual base pay range for this hybrid role in New York City is between $85,000 - $100,000 USD. Depending on your role, you may also be eligible for variable pay, such as an annual bonus and restricted stock. Benefits offered by The New York Times Company include medical, dental, and vision benefits, Flexible Spending Accounts (FSAs), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement, and professional development programs.

Commitment to Diversity & Inclusion

The New York Times Company is dedicated to being the world's best source of independent, reliable, and quality journalism. To achieve this, we foster a diverse workforce with a broad range of backgrounds and experiences at all organizational levels. We strongly encourage individuals from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate based on an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

The New York Times Company provides reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals needing accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Please note that emails for unrelated issues, such as following up on an application, will not receive a response.

Important Notice: Fraudulent Job Postings

Please be aware of fraudulent job postings. Scammers may create fake job opportunities or even extend fraudulent employment offers to collect personal information and money. All legitimate job opportunities from The New York Times are accessible through The New York Times careers site. We will never ask job applicants for financial information or payment, nor will we refer you to a third party for such requests. Never send money to anyone claiming they can provide employment with The New York Times.

If you encounter a fake or fraudulent job posting, or suspect you've received a fraudulent offer, please report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.

Key skills/competency

• Social Media Management
• Brand Marketing Strategy
• Content Calendar Management
• Community Engagement
• Social Listening
• Instagram & TikTok Expertise
• Social Media Analytics
• Content Creation
• Cross-functional Collaboration
• Editorial Judgment