Associate Manager, Paid Social
The New York Times · New York, NY
- On site
- Full-time
- $100,000 / year
- New York, NY
Job highlights
- Manage paid social campaigns across multiple platforms.
- Drive growth through campaign execution and optimization.
- Develop testing roadmaps for performance improvement.
- Collaborate with strategy, analytics, and vendors.
- Analyze trends and benchmark key metrics.
About the role
Associate Manager, Paid Social - The New York Times
The New York Times is seeking an experienced Associate Manager, Paid Social to join our new in-house Paid Acquisition team. This role will drive growth across Meta, TikTok, LinkedIn, Pinterest, and Snap et, contributing to end-to-end social campaign management from execution and optimization to platform innovation.
About the Role
As the channel specialist, you will be the hands-on expert for campaign builds, testing, and performance optimization. You will push our program forward through new features and best practices, accelerating turnaround times, streamlining operations, and maximizing results across all paid social channels. This is a hybrid role based in our New York Office, with typically 3 days per week in the office, reporting to the Manager, Paid Social.
Responsibilities
- Own end-to-end paid social campaign execution and optimization.
- Design and manage audience segmentation, creative rotation, and budget pacing.
- Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements etc).
- Collaborate with in-house media strategy team to develop and build high-performing ad formats based on performance insights.
- Collaborate with analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift).
- Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities.
- Consult internal teams on channel best practices and provide creative insights to help inform the creative development process.
- Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations.
- Experiment with automation tools and workflow processes.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications
- 3+ years of experience managing paid social campaigns at scale (agency or in-house).
- 2+ years in performance marketing.
- Deep expertise in Meta Ads Manager and at least two additional social platforms.
- Track record of results-driven campaign execution and management.
- Familiarity with iOS 14+, CAPI, and evolving privacy frameworks.
- Analytical skills with proven experience hitting ROAS, CPA, or CPI goals.
Preferred Qualifications
- Understanding of audience targeting, creative optimization, platform features.
Key skills/competency
- Paid Social Campaign Management
- Meta Ads Manager
- Performance Marketing
- Audience Segmentation
- Creative Optimization
- Budget Pacing
- A/B Testing
- CPA Goals
- ROAS
- Analytics
Skills & topics
- Associate Manager
- Paid Social
- The New York Times
- Meta Ads Manager
- Performance Marketing
- Social Media Advertising
- Campaign Management
- Digital Marketing
- Paid Acquisition
- Media Strategy
- New York
- Hybrid
How to get hired
- Tailor your resume: Highlight paid social campaign management, performance marketing, and platform expertise (Meta Ads Manager).
- Showcase results: Quantify achievements with metrics like ROAS, CPA, and CPI goals in your application.
- Demonstrate platform skills: Emphasize experience with Meta Ads Manager and other social platforms.
- Prepare for interviews: Be ready to discuss campaign strategies, optimization techniques, and A/B testing approaches.
- Align with mission: Understand and articulate how your role supports The New York Times' mission of journalistic independence.
Technical preparation
Master Meta Ads Manager and other platforms.,Understand CAPI and iOS 14+ privacy changes.,Develop data-driven testing roadmaps.,Analyze campaign performance metrics deeply.
Behavioral questions
Describe a challenging paid social campaign.,How do you collaborate with cross-functional teams?,How do you stay updated on industry trends?,How do you handle underperforming campaigns?
Frequently asked questions
- What is the salary range for the Associate Manager, Paid Social role at The New York Times?
- The annual base pay range for the Associate Manager, Paid Social position at The New York Times is between $85,000 and $100,000 USD. Please note that this is a base pay range, and actual compensation may vary based on factors such as experience, skills, and location.
- What are the main responsibilities of the Associate Manager, Paid Social at The New York Times?
- The Associate Manager, Paid Social will be responsible for end-to-end paid social campaign execution and optimization, designing audience segmentation, managing creative rotation and budget pacing, developing testing roadmaps, and collaborating with internal teams and external vendors to maximize campaign performance.
- What qualifications are required for the Associate Manager, Paid Social position?
- Required qualifications include 3+ years of experience managing paid social campaigns at scale, 2+ years in performance marketing, deep expertise in Meta Ads Manager and at least two other social platforms, a track record of results-driven execution, familiarity with iOS 14+/CAPI, and strong analytical skills.
- Is the Associate Manager, Paid Social role at The New York Times remote or hybrid?
- This is a hybrid role based in The New York Times' New York Office. Employees are typically expected to be in the office 3 days per week.
- How does The New York Times ensure fairness in its hiring process for the Associate Manager, Paid Social role?
- The New York Times is committed to a fair and authentic hiring process. They discourage the use of GenAI tools for substantive content generation during applications and interviews and encourage candidates from all backgrounds to apply, emphasizing their commitment to Equal Opportunity Employment.
- What is the company culture like at The New York Times for this role?
- The New York Times values independent journalism and a commitment to seeking truth. The company fosters a diverse workforce and encourages individuals from all backgrounds to apply, adhering to Equal Opportunity Employer standards.
- What kind of benefits are offered for the Associate Manager, Paid Social position?
- For roles in the U.S., benefits may include variable pay (annual bonus, restricted stock), medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid time off, paid sick days, paid parental leave, tuition reimbursement, and professional development programs.