Direct Response Marketer

Who We Are

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

The Role of a Direct Response Marketer

As a Direct Response Marketer, you will design and execute compelling retention campaigns that inspire hundreds of thousands of Motley Fool members to renew year after year, driven by genuine excitement for what's next. You will build messaging strategies that motivate members to stay engaged, act on recommendations, and build real wealth over time. This critical operation aims to develop and execute high-performing retention campaigns that keep members engaged, active, and renewing.

Even committed individuals can lose momentum due to life's busyness or market volatility. Your role involves creating messaging strategies that cut through the noise, inspiring members to continue investing, learning, and progressing toward financial independence. We seek someone adept at developing transformative new marketing concepts while relentlessly optimizing existing successful strategies. The challenge lies in constant testing and iteration, understanding that not every big idea will beat the control, but thriving on that process.

We believe that active product users are more likely to renew. Therefore, while much of your work will directly drive renewals, you will also develop marketing initiatives that encourage members to engage with premium content, act on recommendations, and experience the value that makes renewal an easy decision.

What You'll Be Doing

As a Direct Response Marketer on the Retention team, your performance will be measured by campaign effectiveness and member response, focusing on retention rates, renewal rates, and engagement metrics. You are expected to consistently improve performance and beat the control through disciplined testing and iteration.

• Developing and executing multichannel retention campaigns (especially email) that drive renewals and member engagement.
• Creating strategic campaign concepts for renewals marketing; collaborating cross-functionally with renewals, investing, and product teams on strategy and implementation.
• Owning the creative execution of campaigns, including writing both short-form (~300 words) and long-form (~5,000 words) direct response messaging for different audience segments and campaign needs.
• Partnering on A/B tests to continuously improve campaign performance and beat existing controls.
• Generating fresh marketing concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from strategy through launch-ready execution.
• Proactively identifying opportunities throughout the member journey (emails, landing pages, in-product messaging, etc.) to improve renewal rates and member experience with compelling messaging.
• Analyzing customer data, performance metrics, and member feedback to tailor campaign strategies for optimal impact and response.
• Using performance learnings and feedback loops to refine current campaigns and inform future marketing strategies.
• Staying current on trends in financial publishing, direct response marketing, investor psychology, and market dynamics to continually improve retention strategies.

About You

The ideal candidate is:

• Highly performance-focused: Loves winning, motivated by results, and persistent in improving what's not working.
• Data fluent: Interprets performance signals, designs tests, and uses learnings to sharpen campaigns.
• Naturally curious: Researches and strategizes topics, digging for the best marketing approaches.
• Loves financial markets: Transforms news and investment insights into compelling campaigns.
• An investor: Invests in individual stocks, follows markets, and seeks information/solutions.
• Empathetic: Understands member experiences, values, and motivations for renewal.
• Comfortable with AI tools: Utilizes AI to accelerate and enhance marketing execution.
• Proactive: Identifies opportunities rather than waiting for direction.
• Collaborative: Enjoys working as part of a team with fellow marketers and cross-functional partners.

Core Competencies/Requirements

While specific education or experience is not mandated, successful candidates will demonstrate:

• Strong persuasive writing ability and direct response marketing instincts (evidenced by email campaigns, sales letters, renewal/retention campaigns, or other direct response work).
• Campaign execution experience, taking marketing concepts from strategy through launch.
• Comfort with research and testing, discovering retention strategies through member data, hypothesis testing, and continuous iteration.

If this sounds like you, please submit your resume plus a brief writing sample showcasing your persuasive marketing work in lieu of (or in addition to) your cover letter.

Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin.

Key skills/competency

• Direct Response Marketing
• Retention Marketing
• Email Marketing
• Content Strategy
• A/B Testing
• Campaign Management
• Copywriting
• Data Analysis
• Investor Psychology
• Financial Markets