YouTube Strategist
The Mom Project
Job Overview
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Job Description
About The Team
The Organic Social Media team at Etsy is responsible for the strategy and content creation of organic content across Etsy's owned channels including Meta, TikTok, Pinterest, and YouTube.
About The Role
Etsy is seeking a YouTube Strategist to conduct a full scope audit of our organic YouTube presence, leading the development of a YouTube growth strategy grounded in Etsy’s brand voice and platform best practices. This role will be responsible for setting the groundwork for audience development and content operations, acting as a strategic partner in evolving Etsy’s brand presence on YouTube. This role reports to the Senior Manager, Organic Social in close partnership with the Director, Video Content Studio.
Requirements
The YouTube Strategist will be responsible for:
- Conducting an audit of the current Etsy organic YouTube presence, including audience development, content optimizations, and archival recommendation of videos.
- Providing a competitive analysis and opportunity mapping, including a programming roadmap and cross-platform areas for success.
- Outlining a measurement framework aligned with key channel KPIs and performance insights to arm the team with a reporting methodology.
- Developing a clear and actionable content strategy for YouTube and Shorts that drives meaningful engagement and supports Etsy’s broader brand and business goals.
Qualities that will help you thrive in this role are:
- 8+ years of experience in analytics and social media strategy, ideally within an agency, serving global brands or in-house at an enterprise-level brand.
- A deep understanding of social media analytics and the ability to communicate data into clear, actionable next steps.
- Strong communication and project management skills—adept at moving projects forward independently with key stakeholder touchpoints.
Key skills/competency
- YouTube Strategy
- Social Media Analytics
- Content Optimization
- Audience Development
- Competitive Analysis
- Performance Measurement
- Brand Voice
- Project Management
- Video Content
- Digital Marketing
How to Get Hired at The Mom Project
- Research Etsy's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your YouTube Strategist resume to highlight relevant social media strategy, analytics, and content optimization experience for Etsy.
- Craft a compelling cover letter: Articulate how your 8+ years of experience directly aligns with Etsy's YouTube growth objectives.
- Prepare for data-driven interviews: Be ready to discuss specific examples of competitive analysis, audience development, and KPI measurement frameworks.
- Showcase your YouTube expertise: Demonstrate deep understanding of platform best practices, content strategies, and brand voice alignment for large brands.
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