Paid Media Manager
The Mom Project · United States
- Hybrid
- Contract
- $120,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Manage multi-channel paid media strategies.
- Expertise in Google, Microsoft, and social ads.
- Handle campaign setup, implementation, and optimization.
- Manage budgets and report on campaign performance.
- Requires 10+ years of paid media experience.
About the role
About The Company
We are a B2B marketing agency specializing in driving growth for their clients. Working at the crossroads of creativity, technology, and analytics, they combine the science of data, the art of media, and the discipline of strategy with the orchestration of ABM to help their clients find, keep and scale the right relationships with their ideal customers while proving impact on revenue.
Job Overview
We are seeking an experienced Paid Media Manager to join their team for this remote role!
Responsibilities
- Develop and execute multi-channel paid media strategies
- Deep knowledge of Google Ads, Microsoft Ads, LinkedIn/Facebook Twitter Ads, Display programs
- Set-up, implementation, and management of paid media campaigns in multiple verticals
- Ad copy creation, testing, and optimization
- Budget management and allocation
- Testing of keyword, ad copy, and landing page strategies
- Optimize accounts for maximum results and meet client goals (CPL/ROI)
- Reporting and analysis of campaigns
Requirements
- Minimum of 10+ years of Paid Media Marketing experience
- SEO Experience Nice to Have (But not required)
- Proven success in managing Paid Media campaigns - please provide case studies if available
- Work independently under pressure, meet deadlines, manage several projects simultaneously, and set priorities with minimal supervision
- Experience with ABM technology (6sense and/or Demandbase) preferred
Key skills/competency
- Paid Media Marketing
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Facebook Ads
- Twitter Ads
- Display Advertising
- Campaign Management
- Budget Management
- ABM Technology
Skills & topics
- Paid Media Manager
- Paid Media Marketing
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Facebook Ads
- Twitter Ads
- Display Advertising
- Campaign Management
- Budget Management
- ABM
- B2B Marketing
- Remote
- Digital Marketing
How to get hired
- Tailor your resume: Highlight your 10+ years of Paid Media Marketing experience and specific achievements in campaign management, budget allocation, and optimization. Mention any ABM technology experience.
- Showcase your success: Prepare case studies demonstrating proven success in managing paid media campaigns, focusing on CPL/ROI improvements and revenue impact.
- Demonstrate independence: Emphasize your ability to work independently, manage multiple projects under pressure, and meet deadlines with minimal supervision.
- Highlight relevant platforms: Clearly list your expertise with Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.
- Prepare for interviews: Be ready to discuss your strategic approach to paid media, how you test and optimize campaigns, and your experience with ABM technologies.
Technical preparation
Master Google Ads and Microsoft Ads features.,Develop proficiency in LinkedIn, Facebook, Twitter ads.,Practice A/B testing ad copy and landing pages.,Familiarize with ABM technologies like 6sense.
Behavioral questions
Describe managing multiple projects under pressure.,How do you prioritize tasks with minimal supervision?,Share an example of a campaign you optimized.,How do you handle tight deadlines and client goals?
Frequently asked questions
- What are the key platforms for the Paid Media Manager role at The Mom Project?
- The key platforms for this Paid Media Manager position at The Mom Project include Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Expertise in these channels is crucial for developing and executing multi-channel paid media strategies.
- Is SEO experience required for the Paid Media Manager position?
- SEO experience is not strictly required for the Paid Media Manager role at The Mom Project, but it is considered a 'nice to have'. While paid media expertise is the primary focus, any SEO knowledge can be beneficial.
- What level of experience is needed for the Paid Media Manager role?
- The Paid Media Manager role at The Mom Project requires a minimum of 10 years of experience in Paid Media Marketing. Proven success in managing paid media campaigns is essential, and candidates are encouraged to provide case studies.
- Does the Paid Media Manager role at The Mom Project require experience with ABM technology?
- Experience with ABM technology, such as 6sense and/or Demandbase, is preferred for the Paid Media Manager position at The Mom Project. While not a strict requirement, it is a significant advantage.
- What are the main responsibilities of the Paid Media Manager at The Mom Project?
- The main responsibilities of the Paid Media Manager at The Mom Project include developing and executing paid media strategies, setting up and managing campaigns across various platforms, creating and optimizing ad copy, managing budgets, testing strategies, optimizing accounts for client goals (CPL/ROI), and reporting on campaign performance.
- Can I apply for the Paid Media Manager role if I don't have 10 years of experience?
- The Paid Media Manager role at The Mom Project specifically requires a minimum of 10 years of Paid Media Marketing experience. Applications with less experience may not be considered for this particular position.
- What kind of results are expected from the Paid Media Manager?
- The Paid Media Manager is expected to optimize accounts for maximum results and meet client goals, specifically focusing on Cost Per Lead (CPL) and Return on Investment (ROI). Proving impact on revenue is a key objective.