Marketing Specialist
The Mom Project · United States
- Hybrid
- Contract
- $75,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Manage HubSpot CRM, automation, and campaigns.
- Execute marketing initiatives for lead generation.
- Create and edit marketing content across channels.
- Analyze marketing KPIs and campaign performance.
- Support lead lifecycle and sales handoff processes.
About the role
Position Summary
We are seeking a highly organized and results-driven Marketing Specialist to support ongoing marketing initiatives, lead generation efforts, CRM management, and content execution. This contractor will play a critical role in maintaining and optimizing our HubSpot CRM environment while helping execute campaigns that drive brand awareness, lead generation, customer engagement, and revenue growth.
The ideal candidate is a hands-on marketer who can balance strategic thinking with tactical execution, has strong HubSpot CRM experience, and can work independently with minimal supervision.
Key Responsibilities
HubSpot CRM Administration & Marketing Automation
- Manage and maintain HubSpot CRM data integrity.
- Build and optimize workflows, automation sequences, lead nurturing campaigns, and email marketing programs.
- Create and manage lead scoring models.
- Develop and maintain dashboards and reporting metrics.
- Manage contact segmentation and database hygiene.
- Support CRM integrations and troubleshoot marketing automation issues.
Marketing Campaign Execution
- Plan, coordinate, and execute multi-channel marketing campaigns.
- Develop email marketing campaigns and newsletters.
- Assist with content promotion across digital channels.
- Coordinate marketing calendars and campaign schedules.
- Monitor campaign performance and provide recommendations for improvement.
Content & Digital Marketing
- Draft and edit marketing content including emails, blogs, social media posts, and landing pages.
- Manage website content updates within HubSpot CMS or other platforms.
- Assist with SEO optimization and keyword strategy.
- Support social media scheduling and engagement efforts.
Reporting & Analytics
- Track and analyze marketing KPIs.
- Prepare monthly marketing performance reports.
- Measure lead generation effectiveness and campaign ROI.
- Provide actionable insights to improve conversion rates and customer engagement.
Lead Management Support
- Partner with sales leadership to improve lead handoff processes.
- Maintain lead lifecycle stages within HubSpot.
- Support pipeline reporting and lead attribution analysis.
Qualifications
Required
- 3+ years of marketing experience.
- 2+ years of hands-on HubSpot CRM experience.
- Experience building HubSpot workflows, email campaigns, lists, dashboards, and reporting.
- Strong understanding of lead generation and marketing automation.
- Experience with email marketing and content marketing.
- Strong written and verbal communication skills.
- Excellent organizational and project management abilities.
- Ability to work independently and manage multiple priorities.
Preferred
- HubSpot Certifications (Marketing Hub, Sales Hub, or CRM Administration).
- B2B marketing experience.
- Experience supporting sales enablement initiatives.
- Knowledge of SEO, Google Analytics, and digital advertising.
- Experience with Canva, WordPress, LinkedIn Campaign Manager, or similar tools.
Key skills/competency
- HubSpot CRM
- Marketing Automation
- Lead Generation
- Email Marketing
- Content Marketing
- Digital Marketing
- Campaign Execution
- Reporting & Analytics
- SEO
- Project Management
Skills & topics
- Marketing Specialist
- Marketing
- HubSpot CRM
- Marketing Automation
- Lead Generation
- Campaign Execution
- Content Marketing
- Digital Marketing
- Email Marketing
- CRM Administration
How to get hired
- Customize your resume: Highlight your 3+ years of marketing experience and 2+ years of HubSpot CRM expertise, emphasizing workflows, campaigns, and reporting.
- Tailor your application: Directly address the required qualifications and preferred skills, showcasing your ability to work independently and manage multiple priorities for the Marketing Specialist role.
- Prepare for interviews: Be ready to discuss your experience with lead generation, marketing automation, and content creation, providing specific examples of successful campaigns and HubSpot usage.
- Showcase HubSpot proficiency: If you have HubSpot certifications or experience with related tools, make sure to prominently feature this on your resume and during your interview.
Technical preparation
Master HubSpot CRM workflows and automation.,Practice building email campaigns and landing pages.,Familiarize with lead scoring and nurturing strategies.,Review reporting and analytics capabilities in HubSpot.
Behavioral questions
Describe managing multiple marketing priorities independently.,Share an example of a successful marketing campaign.,How do you ensure data integrity in a CRM?,Discuss a time you improved campaign performance.
Frequently asked questions
- What is the primary focus for a Marketing Specialist at The Mom Project?
- The primary focus for a Marketing Specialist at The Mom Project is to support marketing initiatives, drive lead generation, manage the HubSpot CRM, and execute campaigns to increase brand awareness and revenue.
- What are the key HubSpot responsibilities for this Marketing Specialist role?
- Key responsibilities include managing HubSpot CRM data integrity, building automation workflows, optimizing lead nurturing campaigns, creating lead scoring models, and developing reports and dashboards within HubSpot.
- How much experience is required for the Marketing Specialist position at The Mom Project?
- The role requires a minimum of 3 years of overall marketing experience and at least 2 years of hands-on HubSpot CRM experience, including building workflows, email campaigns, and reports.
- Is this a remote or on-site position for the Marketing Specialist role?
- The job description does not explicitly state the work arrangement. Based on the nature of the role and typical industry practices for such positions, it could be remote, hybrid, or on-site. Further clarification from The Mom Project would be needed.
- What skills are essential for a successful Marketing Specialist candidate at The Mom Project?
- Essential skills include strong HubSpot CRM experience, understanding of lead generation and marketing automation, email and content marketing expertise, excellent communication, organizational, and project management abilities.
- What are the preferred qualifications for the Marketing Specialist job?
- Preferred qualifications include HubSpot certifications, B2B marketing experience, experience with sales enablement, knowledge of SEO and Google Analytics, and familiarity with tools like Canva, WordPress, or LinkedIn Campaign Manager.
- How important is HubSpot CRM experience for this role?
- HubSpot CRM experience is critical. The role requires at least 2 years of hands-on experience, including building specific features like workflows, email campaigns, lists, dashboards, and reports within HubSpot.
- What kind of marketing content will the Marketing Specialist create?
- The Marketing Specialist will draft and edit various marketing content, including emails, blog posts, social media updates, and landing pages, and assist with website content updates.