CRO Specialist
The Mom Project · United States
- Hybrid
- Contract
- $80,000 / year
- United States
Job highlights
- Improve e-commerce conversion rates through systematic experimentation.
- Identify and fix user friction points in funnels.
- Own CRO strategy, roadmap, and testing pipeline.
- Utilize analytics tools and user behavior data.
- Translate insights into actionable recommendations for teams.
About the role
About The Role
We’re hiring a CRO Specialist who can systematically improve conversion rates across ecommerce funnels by identifying friction, forming strong hypotheses, running clean experiments, and translating insights into clear actions.
This is not a “reporting” role. You’ll be expected to:
- Find the biggest leaks
- Prioritize what matters
- Test fast (without breaking rigor)
- Turn learnings into repeatable wins
What you’ll own
CRO strategy + experimentation
- Own the CRO roadmap per account: hypotheses, test plans, prioritization, and learning agendas.
- Build and maintain a structured testing pipeline (backlog → design/dev → QA → launch → analysis → iterate).
User behavior + diagnostics
- Diagnose drop-offs and friction using GA4, Shopify analytics, funnels, session replays, heatmaps, surveys, and VOC.
- Identify conversion blockers across key pages: landing pages, collection pages, PDPs, cart, checkout, and post-purchase.
Testing execution
- Run A/B tests and split tests with clean methodology: sample size awareness, guardrails, QA, and documentation.
- Ensure measurement integrity: event tracking, attribution sanity checks, and consistent reporting.
Insights → implementation
- Convert findings into clear, actionable recommendations for UX/UI and dev (wire guidance, copy suggestions, component notes).
- Partner with creative strategy + design to ensure tests align with messaging and traffic intent.
Reporting + storytelling
- Produce concise, decision-ready reporting: what we tested, what happened, confidence level, what we learned, what we’re doing next.
- Communicate outcomes and next steps to internal teams and clients.
Day-to-day responsibilities
- Audit funnels, pages, and analytics to surface the biggest opportunities.
- Write test hypotheses and define success metrics + guardrails.
- Coordinate with design/dev for build specs, QA checklists, and launch timing.
- Monitor tests daily (health checks) and document anomalies.
- Present weekly/biweekly CRO updates with learnings and next experiments.
Requirements
- 2+ years doing CRO for ecommerce (agency or in-house).
- Strong grasp of experimentation fundamentals: hypothesis quality, test design and QA, statistical significance vs. directional signal, avoiding common pitfalls (peeking, tracking breaks, sample pollution).
- Experience with GA4 and ecommerce analytics (Shopify preferred).
- Comfortable using heatmaps/session replay tools and customer feedback systems.
- Strong written communication: clear hypotheses, clean reporting, crisp recommendations.
Nice to have
- Shopify theme familiarity (Liquid basics) or experience working closely with dev teams.
- Familiarity with experimentation platforms (Convert, Optimizely, VWO, etc.).
- Experience with landing page systems (Replo, Shogun, PageFly, GemPages, etc.).
- Understanding of offer strategy, direct response fundamentals, and creative testing alignment.
- Basic SQL or BigQuery experience (not required, big plus).
What success looks like (first 60–90 days)
- You’ve built a prioritized CRO roadmap for key accounts.
- You’re running a consistent testing cadence with clean documentation.
- You’ve delivered measurable wins and meaningful learnings—even when tests don’t “win.”
- You’ve improved cross-team velocity (design/dev/creative know exactly what to build and why).
How you’ll be measured
- Test velocity (quality + cadence)
- Measurement integrity (clean tracking, minimal QA issues)
- Impact (CVR, AOV, revenue per session, funnel step improvements—context matters)
- Insight quality (what we learned + how it changes strategy)
- Collaboration (how effectively you move tests from idea → live → iterated)
Working style
- High ownership, high accountability, fast iteration.
- Clear documentation and proactive communication.
- You’ll be trusted to run the process and keep momentum high.
Key skills/competency
- CRO Specialist
- Conversion Rate Optimization
- E-commerce Analytics
- A/B Testing
- Hypothesis Generation
- Experimentation
- User Behavior Analysis
- GA4
- Shopify
- Data Analysis
Skills & topics
- CRO Specialist
- Conversion Rate Optimization
- E-commerce
- A/B Testing
- Experimentation
- Analytics
- GA4
- Shopify
- Remote
- 1099 Project
How to get hired
- Tailor your resume: Highlight your 2+ years of e-commerce CRO experience, GA4, and Shopify analytics expertise.
- Showcase experimentation skills: Detail your experience with A/B testing methodology, hypothesis generation, and data analysis.
- Emphasize communication: Provide examples of how you've translated complex data into clear, actionable recommendations.
- Quantify achievements: Use metrics like CVR, AOV, and revenue per session to demonstrate impact in previous roles.
- Prepare for behavioral questions: Be ready to discuss your working style, ownership, and collaboration skills.
Technical preparation
Master GA4 and e-commerce analytics platforms.,Practice designing and executing A/B tests.,Familiarize with session replay and heatmap tools.,Understand statistical significance in testing.
Behavioral questions
Describe your approach to prioritizing CRO opportunities.,How do you handle disagreements on test strategy?,Share an example of a complex learning from a test.,How do you ensure clear communication with teams?
Frequently asked questions
- What are the key responsibilities of a CRO Specialist at The Mom Project?
- As a CRO Specialist at The Mom Project, you will be responsible for systematically improving e-commerce conversion rates by identifying friction, forming hypotheses, running experiments, and translating insights into clear actions. This includes owning the CRO roadmap, analyzing user behavior, executing A/B tests, and reporting on outcomes.
- What experience is required for the CRO Specialist role at The Mom Project?
- The role requires at least 2 years of CRO experience specifically for e-commerce, either agency or in-house. A strong understanding of experimentation fundamentals, experience with GA4 and e-commerce analytics (Shopify preferred), and comfort with user behavior tools are essential.
- Is the CRO Specialist position at The Mom Project remote?
- Yes, the CRO Specialist position at The Mom Project is a remote role. It is a 1099 project position requiring 40 hours per week.
- What tools and platforms will I use as a CRO Specialist at The Mom Project?
- You will utilize tools such as GA4, Shopify analytics, session replay software, heatmaps, and customer feedback systems. Familiarity with experimentation platforms (e.g., Convert, Optimizely, VWO) and landing page systems is also beneficial.
- How will my performance be measured as a CRO Specialist at The Mom Project?
- Performance will be measured based on test velocity, measurement integrity, impact on key metrics (CVR, AOV, revenue per session), quality of insights, and collaboration effectiveness.
- What does success look like in the first 60-90 days for a CRO Specialist?
- In the first 60-90 days, success looks like building a prioritized CRO roadmap, running a consistent testing cadence with clean documentation, delivering measurable wins, and improving cross-team collaboration and velocity.
- What is the work arrangement for this CRO Specialist role?
- This is a 1099 project role that is fully remote and requires 40 hours per week.
- What are the 'nice to have' qualifications for this CRO Specialist position?
- Nice-to-have qualifications include familiarity with Shopify themes (Liquid), experience with various experimentation platforms, landing page systems, offer strategy, direct response fundamentals, and basic SQL or BigQuery experience.
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