Brand Manager(Marketing Agency)
The Marcom Avenue · Gurugram, Haryana, India
- On site
- Full-time
- ₹1,500,000 / year
- Gurugram, Haryana, India
Job highlights
- Manage a global mobile brand's presence in India.
- Act as the main liaison between brand and agencies.
- Develop and execute go-to-market strategies.
- Lead integrated marketing campaigns across channels.
- Analyze market trends and optimize brand strategies.
About the role
About The Role
This role is designed for an experienced Brand Manager who will act as the central anchor for a global mobile brand’s presence in India. Operating primarily from our brand office in Gurugram, you will serve as the Single Point of Contact (SPoC) between the brand and our agency partners. This position is ideal for a professional who thrives in a collaborative setup and takes full ownership of end-to-end brand delivery within the fast-paced Indian market.
Key Responsibilities
- Brand Custodianship: Act as the primary brand custodian in India, ensuring all initiatives align with global guidelines while effectively adapting strategies to meet local market needs.
- Agency & Liaison Management: Serve as the primary liaison (SPoC) between the brand office and agency partners, driving absolute clarity in communication, creative briefs, and final deliverables.
- Go-To-Market (GTM) Strategy: Plan and execute comprehensive, end-to-end GTM strategies specifically for smartphone or mobile app launches.
- Integrated Marketing Leadership: Lead high-impact campaigns across multiple channels, including ATL, BTL, digital, retail, college activations, and influencer networks.
- Execution & Implementation: Work hands-on with internal stakeholders and agencies to develop and implement marketing solutions and promotional calendars aligned with business objectives.
- Omnichannel Management: Drive both online initiatives (digital, performance, social, e-commerce) and offline efforts (retail, events, POSM).
- Performance Analysis: Monitor campaign performance, analyze Indian market trends, and optimize brand strategies based on data-driven insights.
- Cross-Functional Collaboration: Partner with sales, product, and global teams to ensure seamless execution and consistent brand messaging across all consumer touchpoints.
Requirements
- Sector Expertise: Proven experience in smartphone or mobile app brand marketing with a strong portfolio of successful product launches.
- Integrated Marketing Background: Hands-on experience managing both online and offline marketing within the Indian market.
- Stakeholder Management: Exceptional agency management skills; prior experience as a SPoC is highly preferred.
- Execution Focus: A mindset geared toward execution with the ability to manage multiple complex campaigns simultaneously.
- Core Competencies: Strong analytical, communication, and project management skills.
Key skills/competency
- Brand Management
- Marketing Strategy
- Go-to-Market Strategy
- Integrated Marketing
- Digital Marketing
- Agency Management
- Project Management
- Performance Analysis
- Stakeholder Management
- Brand Custodianship
Skills & topics
- Brand Manager
- Marketing
- Brand Strategy
- Go-to-Market
- Integrated Marketing
- Digital Marketing
- Agency Management
- Project Management
- Smartphone Marketing
- Mobile App Marketing
- Gurugram
- India
- ATL
- BTL
- e-commerce
- Retail Marketing
- Influencer Marketing
- Campaign Management
- Marketing Communications
How to get hired
- Tailor your resume: Highlight experience in smartphone/mobile app brand marketing and GTM strategy execution.
- Showcase agency management: Emphasize your SPoC experience and ability to manage multiple campaigns.
- Demonstrate market understanding: Detail your knowledge of the Indian market and integrated online/offline marketing.
- Prepare for behavioral questions: Be ready to discuss your analytical, communication, and project management skills.
Technical preparation
Develop a strong portfolio of product launches.,Master integrated online and offline marketing tactics.,Practice creating clear, effective creative briefs.,Familiarize with GTM strategy frameworks.
Behavioral questions
Describe managing multiple complex campaigns simultaneously.,How do you ensure brand guidelines are met locally?,Share an example of data-driven campaign optimization.,How do you collaborate with sales and product teams?
Frequently asked questions
- What is the primary focus of the Brand Manager role at The Marcom Avenue for the global mobile brand in India?
- The primary focus for the Brand Manager at The Marcom Avenue is to act as the central anchor for a global mobile brand's presence in India, ensuring all initiatives align with global guidelines while adapting strategies for the local market. You will be the Single Point of Contact (SPoC) between the brand and agency partners.
- What specific industry experience is required for this Brand Manager position?
- Proven experience in smartphone or mobile app brand marketing is a must-have for this Brand Manager role. A strong portfolio showcasing successful product launches within this sector is highly preferred.
- Does The Marcom Avenue prefer candidates with prior Single Point of Contact (SPoC) experience?
- Yes, prior experience as a Single Point of Contact (SPoC) is highly preferred for this Brand Manager position. Exceptional agency management skills are also a key requirement.
- What kind of marketing experience is essential for this Brand Manager role in India?
- This Brand Manager role requires hands-on experience managing both online (digital, performance, social, e-commerce) and offline (retail, events, POSM) marketing initiatives within the Indian market. An integrated marketing background is crucial.
- What core competencies are essential for a Brand Manager applicant at The Marcom Avenue?
- Essential core competencies for this Brand Manager role include strong analytical skills, excellent communication abilities, and robust project management skills. An execution-focused mindset is also vital.
- What is the work location for this Brand Manager position?
- The Brand Manager role is primarily based out of the brand office in Gurugram, India.
- How does The Marcom Avenue adapt global brand strategies for the Indian market?
- The Brand Manager is responsible for ensuring initiatives align with global guidelines while effectively adapting strategies to meet local market needs, demonstrating a strong understanding of the Indian consumer and market trends.
- What types of marketing campaigns will the Brand Manager lead?
- The Brand Manager will lead high-impact integrated marketing campaigns across multiple channels, including ATL, BTL, digital, retail, college activations, and influencer networks.