User Researcher @ The LEGO Group
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Job Details
About the User Researcher Role at the LEGO Group
At the LEGO Group, we’re building connected, joyful, and imaginative digital experiences for shoppers and LEGO fans worldwide. As a User Researcher, you will delve into understanding the deeper needs, motivations, and behaviors of our consumers — exploring future opportunities and supporting innovative digital experience designs across platforms including LEGO.com, the LEGO Insiders app, in-store touchpoints, and loyalty programs.
Core Responsibilities
- Support early-stage exploratory research to uncover shopper needs.
- Translate human insights into actionable problem spaces and strategy.
- Conduct qualitative and quantitative research for various digital products.
- Collaborate with product managers, designers, engineers, and partners.
- Synthesize insights into narratives that drive team alignment.
- Develop research tools, templates, and insight repositories.
Candidate Profile
Practical exposure to user research methods (through internships, academics, or initial roles) and a foundational understanding of human-centred design and UX principles are required. Excellent communication, a proactive attitude, and an interest in consumer-facing digital products, especially in ecommerce, loyalty, or retail, are essential.
What’s in it for You?
- Family Care Leave and enhanced paid leave options.
- Life and disability insurance coverage.
- Wellbeing resources and community-building initiatives.
- Generous colleague discounts.
- Bonus schemes based on goal achievement.
Work Arrangement
This is a hybrid role requiring 3 days in the Copenhagen office and 2 days remote. Note: No relocation assistance is offered.
Equal Opportunity and Commitment
The LEGO Group values diversity and is committed to equal employment opportunity and Children’s Rights. Candidates for roles with high engagement with children must complete Child Safeguarding Background Screening.
Key skills/competency
- User Research
- Qualitative Analysis
- Quantitative Methods
- Human-Centred Design
- UX Principles
- Collaboration
- Insight Synthesis
- Digital Experience
- Innovation
- Communication
How to Get Hired at The LEGO Group
🎯 Tips for Getting Hired
- Customize your resume: Highlight relevant user research projects and skills.
- Showcase portfolio: Include digital experience and UX work examples.
- Research the LEGO Group: Understand their products and digital vision.
- Practice interview insights: Prepare to discuss real research scenarios.