Brand Manager, HKTW

Job Description

Are you interested in building the LEGO brand and managing the fast-growing toy business in Taiwan & Hong Kong? Be innovative and creative to let our kids experience the fun world of LEGO!

No relocation assistance is provided for this role.

Core Responsibilities

Leading Audience Go-to-Market Campaign Planning and Execution Excellence

• Develop and implement local relevant brand activation with global/regional toolkit.
• Work and lead marketing function team (PR, Digital, Trade) to support campaign development and achieve short term business plus long term Brand building goal.
• Embrace Marketing effectiveness into daily work and as strong brand advocates to promote power of bricks for our key audience.

Consumer / Shopper Behavior Understanding & Management

• Dig deep the insights from consumers & shoppers & incorporate into strategic business plan.

Brand & Portfolio Management

• Ownership of the assigned consumer group / portfolio.
• Develop portfolio strategy to grow the business.
• Develop Media Strategy across touch points/passion points.
• Demand Forecasting by portfolio/franchise.
• Budget management & prioritization of assigned portfolio.
• Lead KOL management & explore partnership.

BU Representative with Global Team

• Being BU representative for the assigned portfolio in Global Brand network.
• Giving inputs and feedback on the development of Global toolkit with local insights.
• Transfer success model to other markets.

Play your part in our team succeeding

Build and develop one of the world's most reputable brands in Taiwan & Hong Kong. We’re looking for a talented and ambitious professional to be the lead of Taiwan / HK consumer, develop brand & portfolio strategy and create the excitement & innovation in the local market to optimize sales opportunities in the Business Unit (BU).

Be part of innovative & dynamic LEGO marketing organization!

The LEGO Group is rapidly expanding into Asia. LEGO Hong Kong & Taiwan is one of the BUs within the Asia Pacific Market Group with strong foundation of both kids and active Adult Fans of LEGO (AFOL) community. To keep up the fast-growing organization, we are seeking talents to help secure our long-term growth and success in the region.

We are recruiting a talented Brand Manager, HKTW to be a key contributor and driving force for the BU to ensure the company fulfils its growth ambitions while holding true to the global LEGO Brand mission and values.

Do you have what it takes?

We are looking for a candidate with a proactive, strong ownership, collaborative attitude. Embody both creativity and data-driven approach.

• Working experience in marketing function, preferably within FMCG, B2C, consumer branded goods retail industry.
• Experienced in marketing functional areas with successful track record in linking marketing strategies to commercial results.
• Excellent execution in marketing plan and activities, including ATL & BTL.
• Excellent interpersonal and relationship skills to work across division.
• Strong commercial and data-driven mind set for decision.
• Strong Knowledge in Digital Marketing and content marketing.
• Exposure to channel strategy and trade marketing is a plus.
• Strong Chinese & English communication skills both written and spoken.
• Proficient in MS office tools especially Excel and PowerPoint.
• 10% Travel time requirement.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Key skills/competency

• Brand Activation
• Market Strategy
• Portfolio Management
• Digital Marketing
• Consumer Insights
• Campaign Planning
• Budget Management
• KOL Management
• Media Strategy
• Commercial Results