THE ICONIC

E-Commerce Analyst

THE ICONIC · Sydney, New South Wales, Australia

  • On site
  • Full-time
  • A$95,000 / year
  • Sydney, New South Wales, Australia

Job highlights

  • Analyze e-commerce data for performance insights.
  • Generate actionable recommendations for online growth.
  • Utilize Google Analytics and SQL for data manipulation.
  • Collaborate with teams on A/B testing and AI pilots.
  • Drive commercial benefit through data-driven strategies.

About the role

About THE ICONIC

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

THE ICONIC is seeking a detail-oriented and data-driven eCommerce Analyst to join our Commercial team. The eCommerce Analyst will be responsible for analysing eCommerce data, generating insights, and making data-driven recommendations to maximize our online commercial performance. The ideal candidate has a strong analytical mindset, proficiency in the Google Analytics suite, and a solid understanding of digital marketing and online consumer behaviour. This is an individual contributor role that reports to our Head of eCommerce Trade.

What's Involved

  • Understand the commercial strategy, trading levers, and operational context (e.g., campaigns, assortment changes, pricing, onsite changes).
  • Connect commercial activity to onsite/app performance and customer outcomes.
  • Sanity-check data using business understanding (identify when metrics “don’t look right”, flag likely issues, and validate with sources).
  • Identify trends, patterns, and opportunities for optimization across the whole customer journey, including product merchandising, pricing strategies and customer acquisition.
  • Turn data into insights by clearly articulating The “why” (drivers and root causes), The “so what” (implications) & The “what next” (recommended actions / next analyses).
  • Own GA4 event management in partnership with Data/Engineering (requirements, governance, and ongoing improvements).
  • Define and maintain event naming/parameter conventions and key behavioural metric definitions (in alignment with central analytics standards).
  • Validate tracking after releases/changes and proactively monitor for breaks or anomalies.
  • Extract and transform raw data into stakeholder-friendly formats for teams not proficient in SQL.
  • Maintain BAU reporting and dashboards as appropriate.
  • Prepare insights to support weekly Trade reporting and monthly business review (MBR) reporting.
  • Conduct deep dives to help answer broader strategic questions and cross-functional initiatives.
  • Proactively surface valuable insights and recommendations that will improve customer experience and drive commercial benefit.
  • Elevate the understanding across the business of how customer behaviour onsite and in App drives commercial performance.
  • Partner with Product and Trade teams to support execution and measurement of A/B tests across website and App to improve key metrics such as conversion rates, click-through rates, and customer engagement.
  • Ensure data accuracy and integrity in eCommerce reporting and analytics processes.
  • Explore and pilot AI use cases that improve analytics productivity and stakeholder outcomes.
  • Train wider teams on practical AI usage (e.g., insight generation workflows, summarisation, QA support, automation ideas).
  • Identify workflow improvements where AI helps uncover patterns at scale that are not feasible manually, and share learnings with relevant teams.

About You

  • Proven experience as an eCommerce Analyst, Digital Marketing Analyst, or similar role in an eCommerce environment.
  • Strong analytical skills with proficiency in data analysis tools and techniques.
  • Intermediate-to-strong SQL skills (able to select and manipulate big customer datasets to get insights without supervision).
  • Familiarity with Google Analytics, ideally exposure to and understanding of GA4.
  • Solid understanding of digital marketing strategies, SEO principles, and online advertising.
  • Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
  • Detail-oriented with strong organizational and time management skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Ability to translate data into digestible insights to support strategic decision making.
  • Strong Excel skills (INDEX/MATCH, VLOOKUP, SUMIF, conditional formatting, charting).
  • Analytical thinker - seek to understand ‘why’.
  • Commercial acumen - ability to understand how key metrics impact the business to draw appropriate insights for decision making.

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work.

Here’s what to expect when you join THE ICONIC:
  • Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you.
  • The learning Collective. Get your knowledge fix with our learning days & hackathons.
  • Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year.
  • Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself.
  • Curate your style. No matter what your style is, we have got you covered with our amazing staff discount and our famous sample sales.
  • Wellbeing. Access to our discounted gym memberships and wellbeing programs.
  • People first. Access to our Employee Assistance Program for you and your family.
  • Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.
We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Attraction team directly: talent.attraction@theiconic.com.au

Key skills/competency

  • E-commerce Analytics
  • Data Analysis
  • SQL
  • Google Analytics (GA4)
  • Digital Marketing
  • Reporting & Dashboarding
  • A/B Testing
  • Problem-Solving
  • Communication
  • AI Tools

Skills & topics

  • E-Commerce Analyst
  • Data Analysis
  • SQL
  • Google Analytics
  • GA4
  • Digital Marketing
  • E-commerce
  • Retail Analytics
  • Online Performance
  • Commercial Strategy

How to get hired

  • Tailor your resume: Highlight your eCommerce analytics, SQL, and GA4 experience.
  • Showcase your skills: Quantify achievements in data analysis and commercial impact.
  • Prepare for interviews: Practice explaining complex data insights clearly.
  • Understand THE ICONIC: Research their market position and tech innovations.
  • Ask insightful questions: Demonstrate your analytical and commercial acumen.

Technical preparation

Practice complex SQL queries for data manipulation.,Master GA4 event tracking and custom reporting.,Build and refine Excel models for analysis.,Familiarize with AI tools for productivity.

Behavioral questions

Describe a time you found a data anomaly.,How do you translate data into business actions?,Tell me about a challenging analytical problem.,How do you prioritize competing data requests?

Frequently asked questions

What specific eCommerce platforms does THE ICONIC use for its analytics?
THE ICONIC heavily utilizes the Google Analytics suite, specifically GA4, for tracking and analyzing user behavior and performance. They also use SQL for data manipulation and extraction, indicating a robust backend data infrastructure.
What are the key performance indicators (KPIs) an E-Commerce Analyst focuses on at THE ICONIC?
An E-Commerce Analyst at THE ICONIC would focus on KPIs such as conversion rates, click-through rates, customer engagement, online commercial performance, and metrics related to merchandising, pricing, and customer acquisition.
How does THE ICONIC support professional development for their E-Commerce Analysts?
THE ICONIC fosters a growth mindset through initiatives like 'The learning Collective' which includes learning days and hackathons. They also encourage AI exploration and training, empowering analysts to improve productivity and outcomes.
What is the expected proficiency level in SQL for the E-Commerce Analyst role?
The role requires intermediate-to-strong SQL skills, enabling the analyst to select and manipulate large customer datasets independently to derive insights.
How does THE ICONIC approach hybrid work for their E-Commerce Analyst position?
THE ICONIC offers a hybrid and flexible working model, allowing employees to balance remote and in-office work to best suit their productivity and work-life balance.
What kind of AI tools or applications is THE ICONIC exploring for analytics?
THE ICONIC is exploring AI use cases to enhance analytics productivity, including AI-driven insight generation, summarization, QA support, and automation ideas to uncover patterns at scale.
Can I apply for the E-Commerce Analyst role at THE ICONIC if I have experience primarily with other analytics tools besides Google Analytics?
While familiarity with Google Analytics, especially GA4, is preferred, a strong analytical mindset and proficiency in data analysis tools and techniques, including intermediate-to-strong SQL skills, are crucial. Your ability to translate data into actionable insights will be key.