5 days ago
Senior Analyst, SEO
The Home Depot
Hybrid
Full Time
$115,000
Hybrid
Job Overview
Job TitleSenior Analyst, SEO
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$115,000
LocationHybrid
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Job Description
Position Purpose
The Senior Analyst, SEO is responsible for driving organic growth and visibility to assigned product categories, site segments, and experiences on homedepot.com. The Senior Analyst will analyze website performance and follow Search Engine Optimization (SEO) best practices to identify and implement optimization strategies to ensure homedepot.com ranks competitively for targeted keywords. This role will require coordination with internal business teams, engineering partners, third-party service providers, and vendors.
Key Responsibilities
- Cross-functional partnership (20%): Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share category/site level insights. Represent SEO for assigned categories and work with partners to ensure SEO metrics are understood and prioritized into overall workstreams.
- Professional Development and Process Improvement (10%): Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.
- Project planning and implementation (25%): Collaborate with cross-functional partners to plan, prioritize, and implement SEO optimizations.
- Reporting & Measurement (15%): Track the performance of assigned categories/functions, measure the impact of SEO optimization projects, and provide data-driven insights for continued improvement.
- SEO Strategy and Analysis (30%): Monitor keyword/site performance and conduct research to identify opportunities to increase organic traffic and content visibility.
Minimum Qualifications
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- High school diploma or GED.
- 3 years of work experience.
Preferred Qualifications
- Working knowledge of Microsoft Office Suite.
- Demonstrated ability to collaborate and work effectively with cross-functional teams.
- Excellent written and verbal communication skills.
- Prior experience with enterprise-level SEO, preferably in an e-commerce environment.
- Proven track record with successfully advocating for SEO, prioritizing work in a highly-matrixed environment, and measuring the impact of optimizations.
- Deep experience with SEO and industry-accepted best practices.
- Excellent communication and collaboration skills.
- Strong analytical skills with the ability to analyze large amounts of data and identify insights.
- Experience with enterprise-level SEO tools, such as Google Search Console, Deepcrawl, Brightedge, Moz, etc.
- Ability to work independently and manage multiple priorities simultaneously.
Key skills/competency
- SEO Strategy
- Keyword Research
- Organic Growth
- Website Performance Analysis
- E-commerce SEO
- Google Search Console
- Deepcrawl
- Brightedge
- Cross-functional Collaboration
- Data-driven Insights
How to Get Hired at The Home Depot
- Research The Home Depot's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their commitment to associates and customers.
- Tailor your resume for SEO expertise: Customize your resume to highlight your experience with enterprise-level SEO tools, e-commerce environments, keyword research, and data analysis specifically for a Senior Analyst, SEO role.
- Showcase analytical and strategic skills: Prepare to discuss specific examples where you've driven organic growth, measured SEO impact, and collaborated cross-functionally to implement successful SEO strategies at The Home Depot.
- Demonstrate continuous learning in SEO: Be ready to articulate how you stay informed on the latest SEO trends, algorithm changes, and best practices, and how you would apply this knowledge at The Home Depot.
- Practice interview responses: Rehearse answers focusing on problem-solving, collaboration, and data-driven decision-making, emphasizing your ability to prioritize and advocate for SEO initiatives within a large organization like The Home Depot.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What is the primary focus of the Senior Analyst, SEO role at The Home Depot?
02What specific SEO tools does The Home Depot use for this role?
03How important is cross-functional collaboration for the Senior Analyst, SEO at The Home Depot?
04What kind of analytical skills are expected for this Senior Analyst, SEO position?
05Is prior e-commerce SEO experience required for the Senior Analyst, SEO role?
06What is The Home Depot's approach to professional development for SEO roles?
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