Brand Manager
The HEINEKEN Company · London, England, United Kingdom
- On site
- Full-time
- £58,000 / year
- London, England, United Kingdom
Job highlights
- Manage growth of a beer brand.
- Develop marketing strategies and campaigns.
- Analyze consumer data and market trends.
- Collaborate with internal and external teams.
- Drive commercial success and brand presence.
About the role
Brand Manager
Function: Marketing
Location: London-based – a mix of office & home working
Salary: £51,000 - £58,000 plus benefits
Contract: Permanent
Closing Date: 8th April 2026
The Opportunity
Are you ready to take the helm of one of our beer brands and make your mark in the dynamic world of beers? We have an opportunity for a passionate and creative Brand Manager to drive growth, innovation, and engagement. This is your chance to blend strategic thinking with bold ideas, shaping campaigns that resonate with consumers and elevate brand presence in a competitive market.
The Role
Our Brand Managers are the driving force behind our success, combining sharp consumer insight, commercial acumen, and exceptional relationship-building skills to create impactful marketing campaigns. They play a key role in shaping brand and customer business strategies, collaborating seamlessly with cross-functional teams and agency partners to deliver results that not only meet but exceed expectations.
Some Of The Role’s Responsibilities Include
- Strategic Thinking / Analysis and Insight: Utilize reports by interpreting consumer and customer data to make recommendations for actions to enhance performance.
- Brand Execution: Drive brand and customer strategy by analyzing market trends, identifying growth opportunities, and executing initiatives across product innovation, distribution, and pricing. Play a key role in shaping integrated communications strategies, leveraging consumer insights and collaborating with the wider brand team to deliver impactful and consistent campaigns across ATL and BTL channels. Drive commercial success by aligning with channel partners, designing strategic business plans, and recommending budgets to maximize ROI and achieve annual growth targets.
- Cross Functional Working: Work closely with local partners and key stakeholders to align, monitor and evaluate marketing activities, whilst regularly liaising with our global teams to align, influence and co-create marketing activities.
- Agency Management: Develop and maintain strong relationships with external agencies to ensure delivery of agreed campaigns, ensuring budget and time specifications.
The Candidate
We’re looking for an individual with a minimum of 4 years experience working on large-scale brands where a high level of pace and agility is required. With a big brand comes a big budget and ambitious targets, so we’re looking for someone who can flex and multitask in order to deliver best-in-class consumer experiences.
A large part of the role will involve large, multi-stakeholder projects across HEINEKEN, customers and agencies, so cross-functional project management experience is a must.
Some Other Experience You May Have
- Good understanding of principles and practices behind marketing methods and strategies.
- Ability to undertake value-adding marketing analysis.
- Detailed knowledge of corporate standards relating to own area of work.
We embrace learning and growth, and there is scope to develop in this role. You are also likely to bring experiences that enhance this role that are not listed above, therefore not every box needs to be ticked when it comes to experience or skill sets.
Work Arrangement
We currently operate a hybrid working framework which allows us to capture the benefits of both working in the office and at home. For full-time roles, we work a minimum of 3 days in the office, with Tuesdays and Thursdays being mandatory, and the third day being defined by the colleague.
Our Benefits
- Annual bonus
- Company-funded Private Medical Healthcare
- Double-matched pension (up to 10%)
- 35 days holiday
- A monthly case of our delicious ciders and beers!
- Comprehensive development opportunities.
You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.
The Application Process
If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay!
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.
In all likelihood, the ideal candidate for this role won’t meet every single requirement in this advert. In fact, we all need the opportunity to grow and develop in our roles. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification.
The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!
Who We Are
We have 150 years of brewing history and are proud of this legacy. Yet we are sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.
Apply today to discover Your Future, Untapped.
Key skills/competency
- Brand Management
- Marketing Strategy
- Consumer Insight
- Data Analysis
- Project Management
- Campaign Execution
- Cross-functional Collaboration
- Agency Management
- Market Trends
- ROI Maximization
Skills & topics
- Brand Manager
- Marketing
- Beer Industry
- Consumer Insight
- Marketing Strategy
- Campaign Management
- London Jobs
- HEINEKEN
- Brand Growth
- Marketing Analysis
How to get hired
- Tailor your resume: Highlight 4+ years of large-scale brand management experience, emphasizing pace, agility, and budget management.
- Showcase project management skills: Detail experience leading multi-stakeholder projects across internal teams, customers, and agencies.
- Demonstrate analytical abilities: Provide examples of using consumer data and market trends to drive strategic recommendations and execution.
- Emphasize collaboration: Illustrate your ability to work effectively with cross-functional teams and external agency partners.
- Express passion for brands: Convey enthusiasm for the beer industry and HEINEKEN's brands in your application and interviews.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Brand Manager role at The HEINEKEN Company in London?
- The Brand Manager position at The HEINEKEN Company in London offers a competitive salary range of £51,000 to £58,000 annually, plus additional benefits.
- What is the work arrangement for the Brand Manager position?
- This role operates on a hybrid working framework, requiring a minimum of 3 days in the London office per week. Tuesdays and Thursdays are mandatory office days, with the third day being flexible.
- How many years of experience are required for the Brand Manager role?
- The HEINEKEN Company is looking for candidates with a minimum of 4 years of experience working on large-scale brands that require a high level of pace and agility.
- What are the key responsibilities of a Brand Manager at The HEINEKEN Company?
- Key responsibilities include driving brand and customer strategies, executing marketing campaigns, analyzing market trends, managing agency relationships, and collaborating with cross-functional and global teams.
- What benefits are offered with the Brand Manager position?
- Benefits include an annual bonus, company-funded private medical healthcare, a double-matched pension (up to 10%), 35 days of holiday, a monthly case of ciders and beers, and comprehensive development opportunities.
- How can I apply for the Brand Manager job at The HEINEKEN Company if I need adjustments?
- If you require any adjustments to support your application, such as information in different formats or accessibility assistance, please contact recruitment@heineken.co.uk.
- Does The HEINEKEN Company encourage applications even if I don't meet all the listed requirements for the Brand Manager role?
- Yes, The HEINEKEN Company strongly encourages you to apply if the advert has piqued your interest. They value growth and development and believe the ideal candidate might not tick every single box.
- What is the closing date for the Brand Manager application?
- The closing date for applications for the Brand Manager position at The HEINEKEN Company is 8th April 2026. However, vacancies may close earlier if a significant number of applications are received.