Sr. Manager, Trade Marketing
The Hain Celestial Group · United States
- Hybrid
- Full-time
- $161,600 / year
- United States
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Job highlights
- Lead trade marketing strategies for sales growth.
- Manage trade investment and customer programs.
- Collaborate with cross-functional teams on planning.
- Analyze performance and drive execution.
- Contribute customer insights to S&OP process.
About the role
Senior Trade Marketing Manager
The Trade Marketing Manager partners with Pillar Leadership, Brand Marketing, Sales, and Finance to deliver the Annual Operating Plan (AOP) through disciplined management of trade investment, customer programming, and innovation execution. This role translates brand and category strategies into customer-ready plans that drive profitable growth, optimize trade spend, and support revenue and innovation targets across assigned categories and brands. The role also serves as the primary voice of Sales within the S&OP process, ensuring customer and channel insights are embedded into forecasting and go-to-market execution.
Essential Duties And Responsibilities
- Lead the development and execution of trade marketing strategies that enable field sales teams to deliver brand and category growth objectives.
- Own trade marketing plans, including promotional strategy, customer programming, and trade investment optimization.
- Partner with Sales, Finance, Brand Marketing, and Supply Chain to develop customer programs that drive incremental volume, improve ROI, and remain within approved trade spend budgets.
- Serve as an integral participant in Demand Reviews and S&OP, contributing customer and channel insights to support accurate monthly consensus forecasts.
- Manage trade spend to ensure alignment with brand strategies and delivery of short-term and long-term financial targets.
- Provide the execution lens for innovation, including customer launch strategies, key account targets, and tracking launch compliance and performance.
- Develop, implement, and monitor channel pricing strategies to ensure consistency, competitiveness, and margin delivery.
- Act as the key liaison between field sales and internal cross-functional teams to ensure alignment, clarity, and strong execution of plans.
- Monitor in-market performance and execution, proactively identifying risks and driving course-correction actions to ensure revenue, volume, and brand objectives are met.
- Serve as a steward of go-to-market strategy, ensuring the customer and channel perspective is consistently represented in brand and category planning.
Qualifications
Education and/or Experience
- Bachelor’s degree in Business, Marketing, Finance, or related field.
- Minimum of 5 years of experience in trade marketing, sales planning, customer finance, field sales, or equivalent commercial roles.
- Prior trade marketing experience or 2–3 years of field sales experience.
- Minimum of 2 years of CPG experience.
- MBA or advanced business degree is preferred.
Competencies And Proficiency Requirements
- Strong analytical skills with the ability to translate data into insights and actionable recommendations.
- Proven project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Experience using syndicated and customer data tools (e.g., IRI, Nielsen, SPINS, customer-specific POS data).
- Ability to quickly develop expertise in internal sales and trade reporting systems.
- Advanced proficiency in Microsoft Excel and PowerPoint; strong working knowledge of Word.
- Highly organized and detail-oriented, with a strong sense of urgency.
- Excellent communication and influencing skills, with demonstrated success working cross-functionally.
- Results-driven mindset with a strong bias toward execution and accountability.
Scope
Financial/Budgetary Responsibility: Accountable for managing and optimizing trade marketing investment and supporting delivery of revenue, volume, and profitability targets within approved budgets.
Team Size: None
Conditions Of Role
Travel Requirements: Ability to travel as required to support customers, field sales teams, and business needs.
Physical Conditions: Primarily remote based, with occasional office presence.
Work Environment: Office and field-based customer and sales team engagement, with regular collaboration across cross-functional teams.
Compensation And Benefits
$126,800 - $161,600 / year USD (commensurate with experience and location)
- Medical, Prescription, Dental, Vision Coverage
- Flexible spending accounts
- Disability coverage
- Life insurance
- Critical illness and accident insurance
- Legal and identity protection insurance
- Pet insurance
- Employee assistance program
- Commuter benefits
- Tuition assistance
- Adoption assistance
- 401(k)
- PTO
- Parental Leave
Key skills/competency
- Trade Marketing
- Sales Planning
- Brand Marketing
- Financial Analysis
- Customer Programming
- Innovation Execution
- CPG Experience
- Data Analysis (IRI, Nielsen)
- Project Management
- Cross-functional Collaboration
Skills & topics
- Trade Marketing
- Sales Planning
- Brand Strategy
- CPG
- Budget Management
- Customer Programs
- Innovation Execution
- Data Analysis
- Forecasting
- S&OP
- Microsoft Excel
- Microsoft PowerPoint
- IRI
- Nielsen
- Remote Work
- Manager
How to get hired
- Tailor your resume: Highlight 5+ years of trade marketing, sales planning, or field sales experience, emphasizing CPG industry achievements.
- Showcase analytical skills: Quantify your success in managing trade spend, optimizing ROI, and driving profitable growth with data.
- Demonstrate cross-functional expertise: Provide examples of collaborating with Sales, Brand Marketing, and Supply Chain to achieve business objectives.
- Prepare for S&OP discussions: Be ready to discuss how you've used customer and channel insights to influence forecasting and go-to-market strategies.
- Highlight tool proficiency: Mention experience with syndicated data tools (IRI, Nielsen) and advanced Excel/PowerPoint skills.
Technical preparation
Master syndicated data tools (IRI, Nielsen).,Become expert in internal reporting systems.,Sharpen advanced Excel and PowerPoint skills.,Practice data translation into actionable insights.
Behavioral questions
Describe a time you optimized trade spend.,How do you influence cross-functional teams?,Share an experience driving profitable growth.,How do you handle competing priorities?
Frequently asked questions
- What is the typical career path for a Senior Trade Marketing Manager at The Hain Celestial Group?
- The Senior Trade Marketing Manager role at The Hain Celestial Group offers a strong foundation for career advancement within commercial functions. With proven success in this role, opportunities may arise in broader brand management, sales leadership, or strategic planning positions within the company, particularly within the CPG sector.
- What are the key performance indicators for a Senior Trade Marketing Manager at The Hain Celestial Group?
- Key performance indicators for this role include delivering the Annual Operating Plan (AOP), optimizing trade investment and ROI, achieving revenue and innovation targets, improving forecast accuracy through S&OP participation, and ensuring successful execution of customer programs and launch strategies.
- How does The Hain Celestial Group support professional development for its Trade Marketing Managers?
- The Hain Celestial Group supports professional development through tuition assistance and adoption assistance programs. The role also offers opportunities to gain expertise in internal sales and trade reporting systems, along with advanced training in Microsoft Office Suite, fostering skill enhancement.
- What kind of analytical tools are essential for a Senior Trade Marketing Manager at The Hain Celestial Group?
- Essential analytical tools include proficiency in syndicated data sources like IRI, Nielsen, and SPINS, as well as customer-specific POS data. Advanced skills in Microsoft Excel for data analysis and PowerPoint for presenting insights are also critical.
- How does the remote work arrangement affect collaboration for the Senior Trade Marketing Manager role at The Hain Celestial Group?
- While the role is primarily remote, it requires regular collaboration across cross-functional teams, including Sales, Brand Marketing, Finance, and Supply Chain. Occasional office presence may be required, facilitating in-person engagement when necessary for critical projects or team alignment.
- What is the expected balance between strategic planning and execution for this Senior Trade Marketing Manager position?
- The role demands a strong balance between strategic planning and execution. You'll translate brand and category strategies into customer-ready plans and then ensure rigorous execution and monitoring of these plans to achieve business objectives.