Social Media and Communications Intern EMEA

Internship - Estee Lauder EMEA Social Media & Communications

We are seeking an intern to support the social media and communications efforts in the EMEA (Europe, Middle East, Africa, India) region for Estee Lauder brand. This role is crucial in amplifying our brand's presence and engagement across various social media platforms and communication channels, with a focus on TikTok acceleration & agency partnerships. The intern will contribute to improve brand awareness and desirability by optimizing the consumer journey focusing on social media and earned media channels (influence, PR-EPR and events).

Key Responsibilities

• Contribute to creative BIG IDEA ideation & strategy building for brand important campaigns from Earned & Owned media lens to EMEA markets.
• Support the development and execution of social media pieces for brand campaigns and activations in partnership with regional social agencies.
• Contribute to TikTok Acceleration and coordinate with internal teams and agency partners to share social strategy, creator briefing, product seeding, content validation & results monitoring.
• Track and analyze social media performance metrics, with a specific focus on TikTok, META, Google Search for each campaign launch, and provide insights and recommendations for optimization.
• Support on Press outreach, event ideas & guideline cascading with EMEA markets and facilitate communication between Global, EMEA headquarter, and Local Markets.
• Contribute to internal communications by sharing brand information within the company & organizing employee events.

Main Tasks

• Support consumer insight data collection & analysis.
• Contribute creative ideas during brainstorming sessions.
• Build social media strategy in the GTM deck.
• Adapt/optimize Global GTM deck for EMEA relevance.
• Collaborate with social agency partners in daily operations (creator brief creation, product seeding, content validation, results monitoring).
• Conduct TikTok newsletter to inform team on trendy social topics.
• Conduct competitor reviews & analysis reports.
• Track & Analyze social media performance metrics for brand campaigns (tools: Tagger, Dush Hudson, Google Trend) and build campaign post-mortem reports with key takeaways.
• Support communication pillars guideline building & cascading (press, events).
• Conduct weekly 360 consumer marketing newsletters to facilitate communication between Global-EMEA-Markets.
• Work closely with internal communication team and organize employee events (if needed).

Qualifications

• Master's degree in Marketing, Communications, Digital Media, or a related field (Ideally Master 2).
• Strong creative & writing skills, attention to detail.
• Creative thinking and ability to generate engaging content ideas, with a specific focus on TikTok.
• Strong organizational skills and ability to multitask in a fast-paced environment.
• Proficiency in social media platforms including TikTok, Instagram, Facebook, Twitter, LinkedIn, and others.
• Good understanding of social media analytics tools (Tagger, Dash Hudson, Google Trend…).
• Fluent in English.

Key skills/competency

• Social Media Marketing
• Communications
• Content Creation
• TikTok
• Campaign Management
• Data Analysis
• Influencer Marketing
• Public Relations
• Brand Awareness
• Digital Media