Product Manager Intern, Influencer Marketing
Tencent · London, England, United Kingdom
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- On site
- Full-time
- $45,000 / year
- London, England, United Kingdom
Job highlights
- Build and scale influencer marketing platform for games.
- Conduct market research and gather stakeholder insights.
- Develop product strategy and roadmap for features.
- Write PRDs and collaborate with engineering teams.
- Support product launches and ensure client success.
About the role
About The Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What The Role Entails
We are looking for an Associate Product Manager to help build and scale our influencer marketing platform for games. This role sits at the intersection of product, data, and creator ecosystem, turning market insights into impactful product features that drive campaign performance and client satisfaction.
You will be responsible for identifying opportunities, shaping product ideas, and working cross-functionally to bring them to life—from concept to launch and iteration.
Product Research
- Conduct market research on influencer marketing trends, creator tools, and competitor platforms.
- Gather insights from internal stakeholders (BD, campaign managers, data teams) and external users (clients, creators).
- Translate qualitative and quantitative inputs into clear product opportunities.
Product Strategy
- Propose new product features or improvements aligned with business goals.
- Contribute to product roadmap planning and prioritization.
- Identify opportunities to improve campaign performance, workflow efficiency, and user experience.
Product Design
- Write clear product requirement documents (PRDs), user stories, and acceptance criteria.
- Work closely with design, engineering, and data teams to deliver features.
- Participate in sprint planning, testing, and iteration cycles.
Product Launch & Iterations
- Support product launches and feature rollouts.
- Monitor product performance through key metrics (usage, adoption, campaign outcomes).
- Continuously iterate based on feedback and data.
Client Success
- Ensure product solutions meet client needs and improve satisfaction.
- Collaborate with BD and campaign teams to bridge product and commercial impact.
- Help translate product capabilities into client-facing value.
Who We Look For
Core Values
- Integrity – You are trustworthy, transparent, and accountable.
- Gamer Native – You understand gaming culture, communities, and player behavior.
- Pop Culture Fluent – You stay on top of digital trends, creators, and online ecosystems. You know Memes. :)
- Tech-Savvy – Comfortable with digital tools, platforms, and emerging technologies.
Influencer Marketing Campaign Experiences
- Experience in influencer marketing, creator economy, or digital marketing.
- Familiarity with campaign workflows, creator collaborations, and performance metrics.
- Hands-on experience with influencer platforms, campaign tools, or data dashboards is a strong plus.
Product Management Skills
- Strong problem-solving and structured thinking ability.
- Ability to turn ambiguous problems into clear product requirements.
- Basic understanding of product development lifecycle.
- Experience working with cross-functional teams include: engineering, design, data, business.
Communication
- Excellent written and verbal communication skills.
- Ability to manage multiple tasks and prioritize effectively.
- Detail-oriented with strong ownership mindset.
Nice to Have
- Experience in gaming, especially PC/console or live-service games is a big plus.
- Familiarity with data analysis tools (e.g., Excel, SQL, BI tools).
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Key skills/competency
- Product Management Intern Influencer Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- Product Strategy
- Product Research
- Market Research
- Cross-functional Collaboration
- Gaming Industry
- Data Analysis
Skills & topics
- Product Manager Intern
- Influencer Marketing
- Tencent
- Level Infinite
- Gaming
- Product Management
- Digital Marketing
- Creator Economy
- Associate Product Manager
- Marketing Intern
How to get hired
- Tailor your resume: Highlight influencer marketing, product management, and gaming experience relevant to Tencent.
- Showcase your passion: Emphasize your understanding of gaming culture and pop culture trends.
- Demonstrate your skills: Provide examples of problem-solving and cross-functional collaboration.
- Prepare for interviews: Be ready to discuss your product ideas and strategic thinking.
- Research Tencent: Understand their global gaming brand, Level Infinite, and core values.
Technical preparation
Familiarize with influencer marketing platforms and tools.,Understand key metrics for campaign performance.,Review product development lifecycle stages.,Practice writing PRDs and user stories.
Behavioral questions
Describe a time you turned insights into product features.,How do you handle ambiguous problems in product development?,Share an example of successful cross-functional collaboration.,How do you stay updated on digital trends and gaming culture?
Frequently asked questions
- What is Level Infinite's role at Tencent?
- Level Infinite is Tencent’s global gaming brand, focused on publishing games worldwide and supporting development teams and studios. They aim to deliver engaging gaming experiences and build inclusive communities.
- What are the core values at Tencent for this role?
- Tencent values Integrity, Gamer Native understanding, Pop Culture Fluency (including meme knowledge), and Tech-Savviness for this Product Manager Intern role.
- What kind of experience is essential for the Influencer Marketing Campaign role?
- Experience in influencer marketing, the creator economy, or digital marketing is essential. Familiarity with campaign workflows, creator collaborations, and performance metrics is also key.
- What product management skills are required for the Associate Product Manager role?
- Strong problem-solving abilities, structured thinking, and the capacity to translate ambiguous problems into clear product requirements are crucial. A basic understanding of the product development lifecycle and experience with cross-functional teams are also important.
- Is experience with data analysis tools a requirement for the Product Manager Intern position?
- While not strictly required, familiarity with data analysis tools such as Excel, SQL, or BI tools is considered a 'nice to have' and can strengthen your application.
- What is the primary responsibility of the Product Manager Intern at Level Infinite?
- The primary responsibility is to help build and scale the influencer marketing platform for games, focusing on turning market insights into impactful product features that enhance campaign performance and client satisfaction.
- How does Tencent approach Equal Employment Opportunity?
- Tencent is committed to equal opportunity, believing that diverse voices drive innovation. They foster a supportive environment where all employees can achieve their goals.
- What does 'Gamer Native' mean in the context of Tencent's hiring?
- 'Gamer Native' means having a deep understanding of gaming culture, communities, and player behavior, which is a valued trait for roles within Tencent's gaming division.