Creative Strategist & Video Editor

About the Role

We’re looking for a Creative Strategist & Video Editor with a strong video editing background to develop high-performing creative concepts for paid social. This role blends strategy, research, copywriting, and hands-on editing, working closely with our Growth and Creative teams to translate insights into ads that convert.

You must be able to produce performance-driven video & image ads, craft compelling angles, write clear briefs, and leverage AI tools to accelerate ideation and execution. A portfolio demonstrating direct-response performance wins is required.

Responsibilities

Creative Strategy & Performance

• Develop creative concepts, angles, and hooks aligned with performance goals, customer personas, and client goals.
• Write clear, creative briefs for editors/designers (ad creative briefs, UGC briefs, production briefs, VO scripts).
• Build strategic plans outlining creative direction and testing timelines.
• Advise the Growth Strategist on winning angles and creative decisions.
• Oversee deliverables from ideation → execution → testing → results.
• Analyze paid media performance and turn insights into actionable creative recommendations.
• Conduct competitive intel, social media trends research, social listening.
• Adjust, iterate, or sunset concepts based on data—not ego.
• Ideally, create full-funnel experiences (ad → landing page).

Quality Control

• Sign off on all creatives before testing, ensuring they follow performance principles, brand guidelines, and contain zero typos.

Workflow & Research

• Join client meetings alongside the Growth Strategist to present learnings and next steps.
• Conduct competitive intel, trend monitoring, and social listening.
• Deeply research customer demographics and psychographics using Reddit, FB groups, comments under ads, and organic content.
• Identify natural-language patterns, sentiment, objections, and emerging angles.

Innovation & Best Practices

• Stay up to date with top creators, performance frameworks, and industry methodologies.
• Encourage and train the team in adopting new technologies and AI tools.
• Share best practices, resources, and educational opportunities with the creative team.

Hiring & Team Contribution

• Participate in hiring editors/designers.
• Review test tasks and assist in designing them.

Technical & Tool Expertise

• Edit videos quickly and at high quality using Adobe CC (alternative tools are accepted, please let us know what you use).
• Actively use AI and process-simplification tools (e.g., VEO 3.1, Veed.io, ElevenLabs, Arcards, ChatGPT).
• Use research tools (Atria, Foreplay, AdSpy) to identify winning formats and angles.
• Ideally, have experience working efficiently within project management systems (Asana, ClickUp, Jira, Notion, Confluence).
• Ideally, have experience managing assets through Pics.io, Frame.io, and stock libraries.
• Maintain and optimize tool subscriptions for the creative team.

Qualifications

• 1.5–2+ years as a Creative Strategist or Senior Paid Media Video Editor. Additional experience providing strategy for designers or creating static deliverables is preferable.
• Experience in DTC brands is a must.
• Proven track record of producing high-performing direct-response ads.
• Strong copywriting for paid ads, UGC scripts, and production briefs. Ideally, experience writing copy for the funnels and/or VSLs.
• Ability to storyboard for UGC and production-level shoots.
• Video editing proficiency (Adobe CC, or other tools) and ability to deliver fast, high-quality iterations.
• Hands-on experience with AI creative tools.
• Familiarity with research tools, version control tools, and project management software.

Preferred Skills

• Must be hands-on with editing (not only strategy).
• Must be able to produce winning ad creatives (portfolio required).
• Must demonstrate real examples of using AI tools in your workflow.

Key skills/competency

• Creative Strategy
• Video Editing
• Performance Marketing
• Copywriting
• AI Tools
• Paid Social Ads
• Data Analysis
• UGC Content
• Brand Guidelines
• Project Management