Lead Brand Specialist

Who We Are

We are rebuilding the energy transaction, making it transparent and fair. Our goal is to put power back where it belongs, in the hands of customers, and to take on one of the most critical problems of our century: access to low-cost electricity.

tem exists to fix a broken global energy market that’s long favoured legacy operators, intermediaries, and opaque pricing. Today’s electricity system was not designed for rapid decarbonisation, AI-driven efficiency, or fair access for the actual users - businesses and generators.

We’ve built the first AI native transaction infrastructure to reinvent how electricity is bought, sold, and priced. Our technology is designed to cut out the inefficient fees, automate complex market flows, and bring transparency and fairness to energy transactions at scale.

In late 2025, after extraordinary growth, we closed a $75 million Series B - led by Lightspeed Venture Partners with participation from Atomico, Allianz, Hitachi Ventures, Schroders Capital, and others - positioning us for global expansion, deeper product innovation, and category leadership.

We’re scaling internationally and building toward a future where AI-driven infrastructure is foundational to electricity markets worldwide. Since launch, our modern utility product, known as RED, has already facilitated thousands of business customers and billions in energy transaction value, proving that modern software and AI can transform an industry built on legacy systems. At tem, we’re not just building another energy company; we’re rearchitecting market infrastructure so that transparency, efficiency, and sustainability become the default, not the exception.

The Role

We’re hiring a Lead Brand Specialist to push tem’s brand into the world with ambition, clarity, and bite.

This is a role for a brand campaigner and systems builder. Someone who can architect how our story is told while driving the campaigns, partnerships, events, and channels that make people around the world fall in love with our brand and what we stand for. You’ll play a central part in building a once-in-a-generation brand in an industry that has barely changed in 30 years. You’ll help define how the world understands modern energy economics and shape a category that doesn’t exist yet.

You’ll work closely with product marketing and content leads, using modern distribution tools, LLMs, and creative experimentation to scale our voice faster than we could with humans alone. You’ll partner with our Creative Design Director to create a brand that is visually unmistakable and narratively unforgettable. Your work will accelerate how tem shows up: sharper campaigns, clearer narrative, bigger cultural moments, deeper reputation.

Responsibilities

• Drive brand reputation & category presence: Create campaigns, events, partnerships, and comms moments that give tem reach, recognition, and relevance around the world. Shape bold outward expressions of our POV, challenging the old energy system and pushing a new category into the mainstream. Build our presence across industry stages, cultural moments, emerging channels, and creator ecosystems.
• Scale tem’s voice through modern distribution: Use LLMs, automation, creator collabs, and new platforms to amplify tem’s POV. Build repeatable distribution engines for brand-led content. Experiment with new formats, earned media plays, and culturally resonant storytelling.
• Build a modern brand system: Turn our POV, narrative, and tone into lightweight, scalable frameworks used across PMM, content, GTM, and design. Create AI-ready scaffolding via tools, prompts, and models that ensure every brand touch point is playing an active role in scaling our brand. Keep the system alive, ensuring it evolves through use, feedback, and iteration as we scale our brand across the globe.
• Partner across PMM & content: Help craft on-brand narratives for product launches and GTM plays. Support high-stakes storytelling and long-form content with clarity and conviction. Connect brand, GTM, and product during major brand moments.
• Create world-class brand expressions: Write and shape brand-led content, such as POV pieces, campaign scripts, narrative frameworks, flagship educational assets, and external comms. Build tools, resources, and examples that help the whole org create great work fast.

Requirements

Must haves

• Experience in brand marketing, creative strategy, content strategy, or category design.
• A track record of building or activating ambitious challenger brands.
• Exceptional writing grounded in narrative craft and point-of-view storytelling.
• Ability to turn abstract ideas into frameworks that unlock speed for others.
• Confidence working across PMM, content, product, design, and leadership.
• Curiosity and fluency in AI-enabled brand creation (LLMs, automation, prompts, brand models).
• A hunger to build something generational, not maintain something inherited.

Bonus points

• Experience supporting a rebrand.
• Previous work in fintech or marketplace categories.
• Experience with Notion or similar tools for collaborative documentation.

Benefits and Perks

• Salary aligned to internal benchmarks and reviewed twice a year.
• Stock options so everyone has ownership in our mission.
• 25 days holiday plus public holidays, with flexibility to swap the ones that matter most.
• Birthday off.
• Remote first working with clear core hours and no internal meetings on Friday afternoons.
• Home working and wellbeing budgets: Up to £1,200 or €1,200 per year for your remote setup. Up to £150 or €150 per month for wellbeing.

Interview Process

We move fast. Most processes take 2 to 3 weeks from first chat to offer. If you need us to adapt anything, let us know.

• Intro call with Talent, 30 minutes.
• Hiring Manager interview, 60 minutes.
• Skills interview with Brand, Design and GTM stakeholders, 60 to 90 minutes, including a practical exercise.
• Culture Add interview with leadership stakeholders, 45 minutes.
• Meet with our CGO, Jemma.

We welcome applications from people of all backgrounds, experiences, and identities, including those that are traditionally underrepresented in the tech and energy sectors. If you’re excited about this role but not sure you meet every requirement, we’d still love to hear from you. Your unique perspective could be exactly what we’re looking for.

Key skills/competency

• Brand Strategy
• Content Strategy
• Category Design
• Campaign Management
• Narrative Craft
• AI-enabled Brand Creation
• LLMs & Automation
• Cross-functional Collaboration
• Challenger Brand Experience
• Go-to-Market Strategy