Product Manager - Koodo Acquisition, Koodo Device Pricing
TELUS · Toronto, ON
- Hybrid
- Full-time
- CA$85,000 / year
- Toronto, ON
Job highlights
- Drive customer acquisition pricing for Koodo devices.
- Analyze competitive landscape and financial models.
- Develop and execute device offers and pricing.
- Collaborate with finance, product, and marketing teams.
- Manage pricing strategies for strong commercial outcomes.
About the role
Our Team And What We’ll Accomplish Together
The Mobility Postpaid Acquisition Team resides within the Consumer Marketing organization. We lead new customer acquisition for TELUS and Koodo, developing pricing strategies across rate plans, device offers, bundling and other targeted initiatives. Within this team, the Koodo Device Pricing function owns the day-to-day pricing strategy, competitive monitoring, and go-to-market execution for Koodo's device portfolio. You will be a key contributor in a fast-paced, data-driven environment — translating the competitive landscape, financial models, and cross-functional inputs into compelling device offers that win customers and deliver strong commercial outcomes.
What You’ll Do
- Monitor and analyze competitive device pricing daily across all intelligence channels.
- Assess competitive and proactive pricing actions, preparing recommendations that cover financial impact, risk, and pricing to be considered by cross-functional teams across finance, decision support, and leadership.
- Collaborate with product teams to ingest and action market-level updates, new device launches, and funding opportunities.
- Prepare and execute offers and pricing — maintain Koodo pricing grids, collaborate with systems and ops teams for configuration, manage and deliver GTM communications, and ensure clarity across all sales channels.
- Evaluate and approve physical retail offers for day to day usage as well as for critical sales events, managing to strict budget adherence on a monthly and quarterly basis.
- Contribute to the monthly and quarterly budget and outlook-setting by preparing hero device offer guidelines, incorporating investment and spend estimates by device in partnership with product and decision support planning teams.
- Provide channel marketing support by sharing advanced previews of EOQ STIM activities and offering guidance to web merchandising teams on priority devices for catalogues, homepages, and banners.
- Leverage pricing analysis tools and trackers to ensure data integrity, accessibility, and alignment with evolving business needs.
Qualifications
What you bring
- Experience in product marketing, pricing, or commercial strategy within telecommunications, consumer electronics, or consumer packaged goods — with demonstrated ability to manage product pricing portfolios and execute go-to-market activities.
- Solid financial and analytical skills, including experience building financial models, conducting payback and ROI analyses, and interpreting P&L and margin data to support business decisions.
- Proven ability to synthesize competitive intelligence and market data into clear, actionable insights and concise written recommendations for cross-functional teams and leadership.
- Strong attention to detail and comfort managing multiple concurrent workstreams in a fast-paced, deadline-driven environment — including daily pricing tasks, GTM submissions, and financial approvals.
- Effective cross-functional collaborator, with experience working alongside pricing operations, channel, finance, device, and marketing teams to coordinate and execute integrated offers.
- Clear and structured communicator, capable of preparing compelling briefs, pricing summaries, and GTM communications for internal stakeholders across levels.
- Proficiency in Excel/Google Sheets for financial modelling, pricing grid management, and spend tracking; comfort working with data dashboards and reporting tools.
- Organized and process-oriented, with the ability to maintain rigorous documentation standards and ensure compliance with internal and regulatory requirements.
Nice-to-haves
- Familiarity with wireless device financing models, including MTM structures, device payment programs, trade-in strategies, and upgrade mechanics.
- Experience with CPO (Certified Pre-Owned) device programs, including pricing strategy, performance tracking, and promotional planning.
- Understanding of CRTC regulatory requirements related to device pricing, MSRP disclosure, and early cancellation fee calculations.
- Knowledge of OEM go-to-market calendars, funded activity programs, and device launch planning cycles.
- Background in retail channel sales operations and channel-specific promotional mechanics.
- Experience with business intelligence or analytics platforms used for device performance tracking and competitive monitoring.
- Post-secondary education in Business, Marketing, Finance, Economics, or a related field.
Key skills/competency
- Product Pricing
- Competitive Analysis
- Financial Modeling
- Go-to-Market Strategy
- Telecommunications Marketing
- Consumer Electronics
- Cross-functional Collaboration
- Data Analysis
- Pricing Grids
- Retail Marketing
Skills & topics
- Product Manager
- Pricing Strategy
- Acquisition Marketing
- Telecommunications
- Device Pricing
- Go-to-Market
- Competitive Analysis
- Financial Modeling
- Consumer Electronics
- Marketing Strategy
- Excel
- Google Sheets
- Koodo
- TELUS
- Mobility
- Postpaid
How to get hired
- Tailor your resume: Highlight experience in product marketing, pricing, or commercial strategy, emphasizing telecom or CPG sectors. Quantify achievements in pricing portfolio management and GTM execution.
- Showcase analytical skills: Detail your proficiency in financial modeling, ROI analysis, and interpreting P&L data. Provide examples of synthesizing market data into actionable recommendations.
- Demonstrate collaboration: Emphasize your experience working with cross-functional teams like finance, channel, and marketing. Highlight clear communication skills for internal stakeholders.
- Prepare for technical questions: Be ready to discuss your Excel/Google Sheets skills for financial modeling and pricing grids. Understand data dashboards and reporting tools.
- Understand the business: Research TELUS and Koodo's market position, device strategies, and recent campaigns. Show awareness of competitive pricing in the telecommunications industry.
Technical preparation
Master Excel/Google Sheets for financial modeling.,Practice building ROI and P&L analysis models.,Familiarize with BI tools for data analysis.,Prepare examples of pricing strategy execution.
Behavioral questions
Describe a time you synthesized complex data for recommendations.,How do you manage multiple competing priorities?,Give an example of a successful cross-functional collaboration.,How do you approach a fast-paced, deadline-driven environment?
Frequently asked questions
- What are the key responsibilities of a Product Manager for Koodo Acquisition and Pricing at TELUS?
- The Product Manager will be responsible for daily pricing strategy, competitive monitoring, and go-to-market execution for Koodo's device portfolio. This includes analyzing competitive pricing, preparing recommendations, collaborating with product and finance teams, managing pricing grids, and evaluating retail offers.
- What qualifications are essential for this Product Manager role at TELUS?
- Essential qualifications include experience in product marketing, pricing, or commercial strategy, preferably in telecommunications or consumer goods. Strong financial and analytical skills, proven ability to synthesize market data, attention to detail, and effective cross-functional collaboration are also crucial.
- What are the 'nice-to-have' skills for the Koodo Acquisition and Pricing role?
- Nice-to-have skills include familiarity with wireless device financing models, CPO device programs, CRTC regulatory requirements, OEM go-to-market calendars, retail channel sales operations, and experience with business intelligence platforms. A post-secondary education in Business, Marketing, Finance, or Economics is also beneficial.
- How does TELUS use financial analysis in this Product Manager position?
- Financial analysis is central to this role. You'll build financial models, conduct payback and ROI analyses, and interpret P&L and margin data to support pricing decisions and GTM strategies, ensuring strong commercial outcomes for Koodo's device portfolio.
- What kind of cross-functional collaboration can I expect as a Product Manager at TELUS?
- You will collaborate extensively with pricing operations, channel marketing, finance, device teams, and leadership. The role requires coordinating and executing integrated offers and pricing strategies across these diverse internal groups.
- How important is competitive analysis for the Koodo Device Pricing role at TELUS?
- Competitive analysis is a core daily function. You will monitor and analyze competitive device pricing across all intelligence channels and use this data to inform proactive pricing actions and recommendations.
- What tools will I use as a Product Manager at TELUS for this role?
- Proficiency in Excel/Google Sheets for financial modeling and pricing grid management is required. You'll also work with data dashboards and reporting tools for tracking and analysis, leveraging pricing analysis tools to ensure data integrity.
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