Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant at Telefónica Global Technology

Telefónica Global Technology (TGT), a subsidiary of the Telefónica Group, delivers comprehensive Information Systems services. This includes development, implementation, evolution, maintenance, integration, and consulting for specialized systems such as SAP, Appian, Salesforce, BMC, Celonis, and workstation applications, among others.

TGT is responsible for managing Telefónica's Global Applications, providing support to all legal entities within the Telefónica Group, and extending these services to the external B2B market.

The projects undertaken are diverse, yet share a common goal: to serve as a trusted, high-level advisor to our clients and generate significant impact through our project involvement.

We are seeking a Salesforce Marketing Cloud Consultant, an expert in Salesforce Marketing Cloud products at both functional and technical levels. This role involves joining new projects with both internal Telefónica Group clients and external customers, or contributing to evolution teams for existing implementations. You will have the opportunity to participate in various design and construction activities, including configuration, development, testing, and deployment.

Academic Background and Technical Knowledge

• University Degree (Grado Superior), Computer Engineering, Telecommunications Engineering, or a Degree in Physics, Mathematics, or equivalent.

Required Technical Knowledge:

• Mixed profile with experience as both an administrator and developer on Salesforce Marketing Cloud (SFMC). Knowledge of Salesforce Marketing Cloud Account Engagement is desirable.
• Proficiency in configuring Email Studio and Journey Builder tools, with the ability to customize settings to optimize client communication and automate campaigns across various channels (email, SMS, push, etc.).
• Experience managing data within SFMC, including SQL knowledge, use of the SFMC Personalization tool, and audience segmentation.
• Ability to customize functionalities and work with languages like SQL, along with configuring APIs for more complex tasks.
• Skill in writing and deploying AMPscript code across different Marketing Cloud components, such as emails, landing pages, SMS, and push notifications.
• Capability to implement complex campaign logic using AMPscript to control send execution, personalize content, optimize performance, and integrate with other tools or Salesforce Cloud for data queries and updates.
• Experience in HTML and CSS for creating personalized emails and landing pages optimized for various devices.
• Experience in creating segments for A/B testing and campaign optimization.
• Knowledge of scripting languages like SSJS (Server-Side JavaScript), JavaScript (script.js), and Node.js for process automation and advanced customizations.
• Understanding of system integration technologies such as JSON, XML, Web Services, SOAP, Rest.
• Knowledge of other Salesforce products (Sales Cloud, Comms Cloud, Service Cloud, Mulesoft, Tableau, etc.).
• Familiarity with programming, testing, and release tools: Eclipse, GIT, DEVOPS, Aura, Copado.
• Salesforce certifications: Marketing Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Account Engagement Specialist, Salesforce Administrator, are highly valued.
• High level of English proficiency.

Computer Skills

• Microsoft Office Suite (including Project)

Competencies and Skills

• Proactivity and entrepreneurial spirit
• Flexibility, initiative, and autonomy
• Ability to learn quickly
• Teamwork capability
• Capable of managing own time and deliverables
• Highly flexible, adaptable, and resilient; able to work in a fast-paced, changing environment
• Adaptation to change
• Analytical skills and attention to detail for process optimization (valued)
• Change Management (valued)
• Communication skills (valued)

What Telefónica Offers

When you join Telefónica, you become part of almost 100 years of history, a team of 106 nationalities present in over 35 countries. You join a team dedicated to connecting people wherever they are, without borders. This team is leading the digital revolution with the same enthusiasm as day one across all our businesses, creating the best digital ecosystem for our clients in areas like Network, IoT, Cloud, Cybersecurity, and Innovation.

At Telefónica, you'll find everything you need to become the best version of yourself. We need people like you to join this great challenge and help create the Telefónica of tomorrow.

Telefónica champions new ways of working and leads in implementing Digital Disconnection under the principle “Disconnect to Reconnect.”

You will join a company whose activities are guided by its ethical code, Our Responsible Business Principles. We seek individuals who identify with these principles, who will help us make decisions based on integrity, commitment, and transparency, and who are committed to ethical management, promoting a fairer and more sustainable social and environmental development.

#SomosDiversos

We are convinced that diverse and inclusive teams are more innovative, transformative, and achieve better results. Therefore, we promote and guarantee the inclusion of all individuals regardless of gender, age, sexual orientation and identity, culture, disability, or any other personal condition.

Key skills/competency

• Salesforce Marketing Cloud (SFMC)
• AMPscript
• SQL
• Journey Builder
• Email Studio
• Data Management
• API Integration
• HTML/CSS
• SSJS/JavaScript
• GIT/DEVOPS