Senior E-Commerce & Digital Marketing Manager (Remote)

About TeeTurtle

TeeTurtle is a consumer products company specializing in nerdy toys, games, apparel, and accessories. They are dedicated to creating products that enable fans to express themselves and share experiences. Inclusivity is a core value, aiming to foster a welcoming environment for all fans and team members by celebrating diverse perspectives. TeeTurtle is expanding its team and cultivating a culture where everyone can thrive.

Position Description & Accountabilities

The Senior E-Commerce & Digital Marketing Manager will own the hands-on execution, analysis, and optimization of e-commerce sales and marketing activities. This role is crucial for ensuring an exceptional customer experience on TeeTurtle's websites, maintaining consistent brand messaging across email, social media, and on-site platforms, and coordinating omni-channel graphic design needs. Key responsibilities include tracking and analyzing sales and marketing performance, translating insights into actionable recommendations, supporting decisions on product mix, promotions, and marketing initiatives, and executing strategies to improve sales and profitability. The role also involves supporting integrated marketing campaigns, monitoring KPIs, conducting market research, coordinating creative assets, managing project timelines, and collaborating with internal and external stakeholders on e-commerce projects. Additional duties and projects may be assigned.

Marketing Responsibilities

• Execute integrated marketing campaigns, including email marketing, paid advertising, and social media, to enhance on-site performance, achieve ROI goals, and align with financial targets.
• Monitor and track KPIs across marketing channels, analyze campaign performance, provide actionable insights, recommend data-driven optimizations, and identify new opportunities for testing and improvement.
• Stay informed about competitor marketing activities and customer sentiment through informal market research, including monitoring newsletters, industry publications, online pricing, and customer feedback, to inform recommendations for pricing, product development, and marketing strategies.
• Coordinate with the graphic design team to ensure all required assets are finalized, meet specifications, and are delivered promptly for Amazon, e-commerce, and wholesale channel requirements.
• Review licensed marketing submissions and support the approval process to ensure licensor requirements align with marketing guidelines and facilitate timely item releases.

E-Commerce Responsibilities

• Manage day-to-day e-commerce product activities, apply current best practices, coordinate with external vendors, and track vendor progress to support successful tech-related projects.
• Implement e-commerce plans for product launches, marketing promotions, and evergreen campaigns to meet specifications, align with internal best practices, and support a cohesive user experience.
• Monitor and track daily sales performance by brand to ensure accurate historical performance documentation.
• Identify opportunities to improve conversion rates, average order value (AOV), and the overall customer experience across the e-commerce platform.
• Maintain and audit the accuracy and quality of product data, descriptions, and imagery on the website and external marketplaces, collaborating with internal teams to address any gaps.
• Propose sales promotion calendar recommendations aligned with established guidelines to support the annual planning process.

Project Management Responsibilities

• Manage assigned e-commerce initiatives from planning through launch, including new product launches, website feature rollouts, and seasonal sales campaigns.
• Establish clear project scopes, develop detailed work breakdown structures, and set realistic deadlines using project management methodologies to ensure projects are completed on time and within budget.
• Coordinate with internal teams (Customer Service, Graphic Design, Product Development, Creative, Operations) and external partners (IT Geeks, Klaviyo, Shopify) to achieve project objectives and flag any billing, hours, cost, or value concerns.
• Track project progress against goals, manage risks and dependencies, and provide regular status reports to stakeholders and senior management.
• Support project evaluation by preparing cost-benefit analyses that summarize strategic value, financial viability, resource needs, and alignment with organizational goals.
• Estimate potential project returns, including revenue gains, cost savings, and intangible benefits, against projected resource expenditure and investment, and provide recommendations on prioritization.

Team Management Responsibilities

• Provide regular feedback, coaching, and goal-setting to drive performance and engagement.
• Communicate business priorities, direction, and announcements to the team to ensure organizational alignment.
• Create and maintain reference materials, process documentation, campaign information, and project trackers for accuracy and accessibility.
• Conduct weekly and monthly team meetings, lessons learned meetings, and root cause analysis meetings to address problems and drive continuous improvement.

Skills & Competencies

• Communication: Clear and concise communication, active listening, adaptive communication style, effective presentation skills, multi-medium communication, effective departmental communication plans, conflict resolution strategies.
• Problem-Solving: Proactive identification of process improvement opportunities and actionable solutions, effective problem identification, creative long-term solutions, root cause analysis.
• Analytical & Critical Thinking: Identification of gaps in concepts/processes and active information seeking, efficiency and workflow optimization, planning based on multiple information sources.
• Priority & Task Management: Development of logical processes for goals and deliverables, visualization of required steps, identification of risks/roadblocks, progress tracking, and prioritization assessment.
• Project Management: Design, oversight, and management of projects aligned with departmental strategy, risk anticipation, effective troubleshooting, and adaptation to new information.
• Execution: Design, assessment, and implementation of effective plans, balancing time and priorities, minimizing mistakes and delays.
• Delivering to Stakeholders: Understanding stakeholder goals, tailoring work for results, seeking alignment through questions, identifying appropriate solutions and creative recommendations.
• Leading Teams: Assessing team strengths/weaknesses for effective delegation and coaching, supporting learning and development for individual and team effectiveness.

Qualifications

• Bachelor's degree or equivalent years of experience.
• Minimum 3-5 years of experience.
• Required: Google Suite (advanced Google Sheets proficiency); Shopify (or comparable e-commerce platform); Klaviyo (or comparable email marketing platforms); Paid digital advertising platforms; social media management tools.
• Preferred: TikTok Shop.
• Commitment to Diversity, Equity, and Inclusion.
• Ability to travel (est. 1-2 times per year).
• U.S. Residency.

Compensation and Benefits

• Salary range: $90,000 - $110,000 annually.
• Up to 15% bonus eligibility.
• Medical, dental, and vision coverage through ICHRA with monthly company contributions.
• 20+ days of PTO annually, increasing by 1 day per year of service, plus paid holidays.
• 401(k) with a company match.
• 75% employee discount and free shipping on TeeTurtle.com and UnstableGames.com.
• Flexible, remote-first work environment supporting work-life balance.
• A creative and fast-paced work environment.
• A culture of integrity, compassion, curiosity, and calmness.

The Hiring Process

• Submit resume and answers to all required application questions. Applications will close once a sufficient number of strong candidates are received.
• Stage 1 (if selected): Complete a typing assessment and participate in a video screening via Google Meet.
• Stage 2 (if selected): Final interview with a panel via Google Meet.

Key skills/competency

• E-commerce Management
• Digital Marketing Strategy
• SEO/SEM
• Email Marketing (Klaviyo)
• Social Media Marketing
• Paid Advertising (Google Ads, Social Ads)
• Project Management
• Data Analysis & Reporting
• Shopify Platform
• Customer Experience Optimization