Manager-Regional Brand Marketing (5E)
TDS Telecommunications LLC · United States
- Hybrid
- Full-time
- $140,400 / year
- United States
Job highlights
- Lead regional brand marketing execution and strategy.
- Collaborate with sales and marketing teams.
- Analyze performance and optimize programs.
- Manage and develop marketing team.
- Must reside in a TDS market.
About the role
About TDS Telecom
At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?
Job Summary
The Regional Brand Marketing Manager is responsible for leading the execution of brand marketing strategies and managing budgets across the assigned region. This role partners closely with internal teams to translate national initiatives into impactful regional and local plans. The Regional Brand Marketing Manager serves as a key liaison for regional sales leadership and marketing partners, provides critical local market insights to support activation efforts, communicate execution progress, and performance to leadership, and ensures successful execution of scalable and impactful programs across the region. The position must reside in a TDS market based in Idaho, Montana, Tennessee or Wisconsin.
Responsibilities
- Regional Brand Marketing Execution: Lead the execution of regional brand marketing initiatives aligned with national priorities and business objectives. Translate national strategies into actionable, locally relevant plans and ensure programs are delivered consistently and on brand across assigned markets.
- Cross-Functional Collaboration and Coordination: Partner with regional sales leadership, marketing peers, and agency partners to align marketing execution with sales priorities. Coordinate timing, resources, and support while facilitating clear communication and effective adaptation of national programs for effective regional execution.
- Regional Program Activation, Optimization and Communication: Oversee execution quality and results across assigned region. Analyze performance data and local insights to identify optimization opportunities, assess agency‑led programs and events, communicate progress and results, and ensure teams are enabled with standardized tools and processes.
- People Leadership and Team Management: Manage and develop Associate Managers of Brand Marketing. Set priorities, provide coaching and performance feedback, and ensure teams are equipped to deliver effective grassroots, community, and field marketing initiatives.
Qualifications
- Required Qualifications: Bachelor’s degree (or higher) -OR- 4+ years professional work experience.
- 4+ years of brand marketing, event planning, or sales experience.
- 2+ years in a supervisory role or equivalent leadership experience.
- Must possess and maintain a valid driver’s license.
- Other Qualifications: Experience in telecommunications.
- Experience in brand development, innovation, and project management.
- Experience with a wide range of marketing communications, planning, and execution.
- Strong people management skills, including remote team oversight.
- Excellent interpersonal skills.
- Excellent verbal, written, and presentation skills with the ability to influence senior leadership.
- Experience supporting budgeting, financial analysis, and quantitative decision‑making.
- Strong analytical skills with the ability to interpret performance data and insights.
- Located within a strategic market in assigned region.
- Ability to travel up to 35%.
- Ability to translate strategic direction into actionable execution plans.
Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what’s listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!
Benefits
We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!
Benefits for Associates Scheduled 20+ Hours/Week:
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Life Insurance
- 401(k) Plan
- Generous Vacation & Paid Sick Leave
- Seven Paid National Holidays & One Floating Holiday
- Paid Parental Leave (6 weeks after 12 months of employment)
- Adoption & Surrogacy Assistance
- Employee Assistance & Wellness Programs
Additional Benefits for Associates Working 30+ Hours/Week:
- Short-Term & Long-Term Disability
- TDS Service Discounts
- Education Assistance
- Paid Volunteer Time
In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here.
Who is TDS Telecom?
TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Serving over 1 million connections, our mission is to create a better world by delivering innovative communication solutions that enhance the way people live, work, and connect. Visit tdstelecom.com to learn more!
At TDS, we are committed to Equal Employment Opportunity (EEO) and value the difference of backgrounds, experiences and perspectives in our workforce. We consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.
Pay Transparency
The listed pay range reflects the minimum and maximum base salary. Actual offers will be based on factors such as skills, qualifications, experience, location, and role-specific competencies. Some positions may also offer additional compensation, such as bonuses or equity awards.
Pay Range
$86,400.00/Yr. - $140,400.00/Yr.
Key Skills/Competency
- Brand Marketing
- Regional Marketing
- Marketing Strategy
- Cross-Functional Collaboration
- Team Management
- Budget Management
- Performance Analysis
- Market Insights
- Event Planning
- TDS Telecom
Skills & topics
- Brand Marketing Manager
- Regional Marketing
- Marketing Strategy
- TDS Telecom
- Telecommunications Marketing
- Brand Development
- Event Planning
- Sales Experience
- People Management
- Budget Management
How to get hired
- Tailor your resume: Highlight brand marketing, event planning, and leadership experience. Quantify achievements and align with 'Required' and 'Other Qualifications'.
- Craft a compelling cover letter: Emphasize your understanding of regional market dynamics and ability to translate national strategies.
- Prepare for interviews: Be ready to discuss your experience in brand development, budget management, and people leadership, using STAR method examples.
- Showcase analytical skills: Prepare to discuss how you've used data and insights to optimize marketing programs and drive results.
- Demonstrate cultural fit: Research TDS Telecom's mission and values to articulate how you align with their commitment to connection and community.
Technical preparation
Behavioral questions
Frequently asked questions
- What states are considered strategic markets for the Regional Brand Marketing Manager role at TDS Telecom?
- The Regional Brand Marketing Manager role requires candidates to reside in a TDS market within Idaho, Montana, Tennessee, or Wisconsin. These states are considered strategic markets for this position.
- What is the required educational background for the Regional Brand Marketing Manager position?
- A Bachelor's degree or higher is required. Alternatively, candidates with 4+ years of professional work experience can be considered.
- How much experience is needed in leadership for this role?
- The role requires a minimum of 2 years in a supervisory role or equivalent leadership experience to effectively manage and develop Associate Managers of Brand Marketing.
- What is the salary range for the Regional Brand Marketing Manager at TDS Telecom?
- The annual salary range for this position is $86,400.00 to $140,400.00. Actual offers will depend on qualifications, experience, and location.
- Does TDS Telecom offer benefits for this Regional Brand Marketing Manager role?
- Yes, TDS Telecom offers comprehensive benefits, including medical, dental, vision, life insurance, 401(k), generous paid time off, and more. Specific benefits may vary based on scheduled hours per week.
- Is travel required for the Regional Brand Marketing Manager position?
- Yes, the position requires the ability to travel up to 35% of the time, likely for supporting regional initiatives and collaborating with teams.
- What type of marketing experience is most relevant for this role?
- The role requires at least 4 years of experience in brand marketing, event planning, or sales. Experience in brand development, innovation, and project management is also highly valued.
- How does TDS Telecom approach pay for this role?
- TDS Telecom has a pay transparency policy. The listed range is $86,400.00 - $140,400.00 annually, with the final offer based on skills, experience, location, and role competencies. Additional compensation like bonuses may be offered.
- Can candidates with non-traditional experience apply for the Regional Brand Marketing Manager role?
- Yes, TDS Telecom encourages candidates who meet the 'Required Qualifications' but are unsure about 'Other Qualifications' to apply. They value diverse experience and potential.
- What is the company culture like at TDS Telecom?
- TDS Telecom focuses on connecting people through technology, fostering a culture of forward-thinking, excellence, and collaboration. They emphasize strengthening communities and creating a better world through meaningful connections.